Melissa Data Enables Active Data Quality in Salesforce®

Blog Administrator | Data Quality | , , ,

Full Spectrum Tools Feature Deduping and

to Improve Customer Data and Boost Response

Rancho Santa Margarita, CALIF – September 27, 2016
Melissa Data, a leading provider of global contact
data quality solutions, today announced active data quality tools and services for
the Salesforce® CRM platform. By capitalizing on multi-sourced,
constantly updated reference datasets instead of rules-based validation, Melissa
Data’s tools cleanse, standardize, and enrich data in real-time. Salesforce®
users are armed with consistently accurate and actionable customer information,
including advanced deduplication capabilities and comprehensive firmographic enhancements.

CRM results demand an active data quality strategy that recognizes customers
are not static. By mirroring the ongoing flow of customer data and allowing
only verified information to enter the system, CRM data is protected as a
tangible asset for all stakeholders in the data stream,” said Bud Walker, vice president
of enterprise sales and strategy, Melissa Data.

Data offers a full spectrum of data quality add-ons, meeting growing demand for
easy integration into the Salesforce® platform. For example, in-depth
firmographics enable CRM data to be enhanced with detailed information from 25
categories, including company name, phone numbers, SIC codes, number of
employees, total sales estimates, and more. Matching and deduplication options
uncover hard-to-detect duplicate records such as non-exact matches based on address
obscurities, nicknames and abbreviations, and formatting challenges.

new MatchUp® component finds obscure and near matches, defining
relationships within contact records to gain a single, more accurate view of
the customer,” said Walker. “Users have a smart tool to combat the
idiosyncrasies of contact data, conserving resources, enhancing productivity,
and improving return on CRM investment.”

In addition to matching,
deduplication, and firmographics, available data quality add-ons for Salesforce®
include global address, name, phone and email verification, ID verification,
and move updating. Click
to see Melissa Data’s full complement of active data quality tools and services
available for integration into Salesforce®. For a demonstration,
visit Melissa Data at Dreamforce in San Francisco, Booths #2129 and 140, October
4-7; or call 1-800-MELISSA.