Full Spectrum Data Quality Toolkit Enhances Customer Data in Real-Time; 

Includes Advance Look at New Generalized Cleansing Component for All Types of Data

Rancho Santa Margarita, CALIF – October 19, 2016 – Melissa
Data
, a
leading provider of global contact data quality solutions, today announced
active data quality tools and services for
SQL Server Integration Services
(SSIS)
. Database
administrators (DBAs) and SSIS developers can cleanse, standardize, and enrich customer
data in real-time, capitalizing on tools that access multi-sourced, constantly
updated reference datasets. These full spectrum data quality add-ons assure only
accurate, enhanced data enters the system, with capabilities including global
address, name, phone and email verification, ID verification, move updating,
and firmographic enrichment.


Melissa
Data’s active data quality tools are also expanding to include all data types;
SSIS users can request
here a free trial of the company’s new
Generalized Cleansing Component, a breakthrough in integrating different types
of cleansing rules scripted into a single tool. Features such as search and
replace, or a range of cleansing, standardizing, and reformatting capabilities
are included, as well as the ability to create customized triggering rules to
standardize any type of data.


“Active
data quality recognizes that customer data is not static, operating in
real-time to assure accurate, actionable customer data,” said Bud Walker, vice
president of enterprise sales and strategy, Melissa Data. “This approach relies
on smart, sharp tools to ensure data quality all along the data stream, creating
business value that will extend to other data types with our new Generalized
Cleansing Component.”


In
addition to SSIS, Melissa Data works closely with the range of Microsoft
technologies including .NET and Excel, providing flexible data quality tools to
support varied enterprise requirements. Click
here to download a free trial of Melissa
Data’s comprehensive data quality toolkit available for
integration with SSIS. For a demonstration, visit Melissa Data at PASS Summit
in Seattle, Booth #609, October 24-28; or call 1-800-MELISSA.

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