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Social media is a key when it comes to building customer
relationships, growing your customer base, increasing brand awareness, and lead
generation. Social media provides you with your individual contacts likes,
dislikes, affiliates, and more making your marketing agile. There are social
media tools, such as Melissa Data’s Social Media Service, that give you the
ability to easily enrich your customer contact data with social media intelligence.
Social Media Service allows you to know your customers better and discover
their interests for smart target marketing and sales efforts.

With a tool like that, you can personalize messages to
encourage sharing and purchases, aid sales with easy connection to prospects,
discover your customers networks and topics of interest, and increase marketing
effectiveness with seamless integration. You can enhance your customer’s
profiles and therefore enhance your customer view.

With your contact’s email, you can get access to up to 20
different social networks including but not limited to:

  • Facebook
  • Twitter
  • Linkedin
  • Pinterest
  • Skype
  • Youtube
  • Google+ & more!

A tool like, Social Media Service can be used in CRM,
e-commerce, retail, non-profits, B2B, and other areas where a deeper
understanding of customer data can benefit by adding social connections to the
mix.

Having this kind of information provides you with increased
ROI, a more complete contact database, and more informed marketing initiatives
and product development. Increase the effectiveness of all marketing campaigns
and strategy with a social media append tool.

Do you have the social media connections for the contacts in
your database? If you don’t, Melissa Data’s Social Media Service is a great way
to connect with your prospects. Contact us today to request a quote.

By Natalia Crawford

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