The need to append a prospect or customer data file with third-party data is a necessity for most intelligence-driven marketers. Missing data, stale or inactive files, data kept in silos within enterprises, inaccurate data entry- all of these “sins” can creep into the database and wear down the success of prospect and customer engagement initiatives. Depending on the application, such data mishaps can even undermine a brand.

Is your data performing up to par? Read the full article by DMNews here: http://www.dmnews.com/data-appending–dive-deeper/printarticle/166444/

 

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