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Maintaining the most complete and up-to date customer
information available will help you stay competitive, cut costs, and drive
growth. So, how do you go about doing this? Many would say to use contact data
validation, however, we have found that, that is not enough. A more complete
data verification process is needed for true data quality.

For example, you might be able to validate a customer’s
address, but having the ability to validate whether they truly live there or
not, takes your data verification a step further. The same goes for phone
numbers. Validating that they truly are linked with that customer can save you
time and money on making that phone call.

With a tool like Melissa Data’s Personator, you can
determine whether or not a customer lives at the address as well as verify
their phone number. Personator does this through using powerful matching and
retrieval technologies to compare incoming records against proprietary set of
multi-sourced reference data, including USPS data, telco data, title
information, and other public and proprietary data.

Through this process, Personator has the ability to confirm
that the name matches the address, and most importantly, determine that records
accuracy and completeness. Personator also offers an append function which
brings a record to its most complete form by filling in the gaps with
verifiable street addresses, email addresses, phone numbers and associated
demographics. This results in full contact data quality for your business.

A tool, like Personator, can help you achieve data
quality through obtaining complete Data. Complete data provides you with ease
of communicating with customers, ensuring delivery, and saving on unnecessary
costs. Learn more about Melissa Data’s Personator.


By Natalia Crawford

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