Data Managers and Developers Reduce Fraud and
Improve First Impressions
with Details Behind Cell Phone Numbers
In July of 2015, Ireland launched a new postal code system
called EIRCode. This system was designed to improve their postal data quality
by assigning a unique postal code to each individual address. As this new
postal code system is starting to gain adoption, Melissa Data has made the
decision to partner with EIRCode and make the investment in this new data
source in order to provide our customers with the newest and highest quality
data for Ireland.… Read More
Melissa Data is proud to present our global data quality
solutions at this year’s &THEN event in Los Angeles, CA Oct 16-18. When you
know your customer inside and out, that’s when you can come up with ideas,
messaging, and tactics for marketing that really moves the needle!
So see us there!
We’ll help you find more customers like your best customers.… Read More
Melissa Data is proud to present our global data quality solutions at this year’s Dreamforce® event in San Francisco Oct 4 – 7. We’ll showcase our powerful cloud solutions including Listware® – to clean, correct, and enrich your data, and MatchUp® to identify, consolidate, and purge duplicate records. Watch your business soar with these customizable solutions for Salesforce®.
And, when you stop by either of our booths, #140 and #2129, be sure to enter our contest to win a Marriott gift card for $600!
… Read More
By David Loshin
In my last post, I shared some thoughts on the first of three specific challenges (specifically focusing on the use of contact information as identifying attributes) associated with entity identification and resolution as part of a master data management activity. This week, we look at the second challenge: the increased difficulty of resolving identities for matching records in large data sets as the degree of variation increases.
… Read More