Melissa Data Expands Global Phone Verification Capabilities With Caller ID and Status of Mobile Numbers

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Data Managers and Developers Reduce Fraud and
Improve First Impressions

with Details Behind Cell Phone Numbers

Melissa Data, a
leading provider of global contact data quality solutions, today announced expansion
of its global phone verification capabilities that ensure valid and callable
U.S. and international phone numbers for nearly 250 countries and territories

Newly available services include Premium Phone and
Caller ID, helping protect against fraud and spam, and eliminate fruitless SMS
and telemarketing efforts while improving customer relationships with more
effective communication.
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Melissa Data Now Returns EIRCodes – Unique, Accurate Delivery Points to Addresses in Ireland

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In July of 2015, Ireland launched a new postal code system
called EIRCode. This system was designed to improve their postal data quality
by assigning a unique postal code to each individual address. As this new
postal code system is starting to gain adoption, Melissa Data has made the
decision to partner with EIRCode and make the investment in this new data
source in order to provide our customers with the newest and highest quality
data for Ireland.
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Come see us at Dreamforce!

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Melissa Data is proud to present our global data quality solutions at this year’s Dreamforce® event in San Francisco Oct 4 – 7. We’ll showcase our powerful cloud solutions including Listware® – to clean, correct, and enrich your data, and MatchUp® to identify, consolidate, and purge duplicate records. Watch your business soar with these customizable solutions for Salesforce®.
And, when you stop by either of our booths, #140 and #2129, be sure to enter our contest to win a Marriott gift card for $600!
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Identity Resolution and Variation

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By David Loshin

In my last post, I shared some thoughts on the first of three specific challenges (specifically focusing on the use of contact information as identifying attributes) associated with entity identification and resolution as part of a master data management activity. This week, we look at the second challenge: the increased difficulty of resolving identities for matching records in large data sets as the degree of variation increases.
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