Data Cleansing – What You Need to Know
Melissa UK Team | Address Quality, Clean Suite, Data Audit, Data Cleansing, E-Mail, Email Verification, Phone Verification, United Kingdom
Today, organisations heavily rely on data for everyday business activities.
This makes data cleansing a critical requirement for anyone who has a database, so their organisation can yield better results across all operations.
Following are some core benefits of cleansing your data
1. A complete, accurate and real-time view on your database
Up to 30% of a database can go stale within a year, due to people changing address, jobs, emails, and simply updating their status.… Read More