How to Know Customers Are Who They Say They Are

Blog Administrator | Analyzing Data, Analyzing Data Quality, Customer Identities, Data Cleansing, Data Enhancement, Data Enrichment, Data Quality, Full Contact Authentication, Global ID Verification, Identity Resolution, Marketing, Personator | , , , , ,

In 2015 alone, 62% of companies were targets
of payment fraud. As customers increasingly conduct their financial affairs
online and via mobile devices, risk management and fraud prevention become more
and more difficult. So, how do you know customers are who they say they are?

Short of reaching through the computer,
tablet, or smartphone screen and verifying a customer with your own eyes, there
are a plethora of ways that help you better know your customer, manage risk,
and even prevent fraudulent transactions.

Age & National ID Verification

The first step to customer authentication is
to match a customer’s national ID (for example, their social security or
driver’s license numbers) and date of birth. Better authenticate a customer’s
ID documents and simplify compliance with any age restrictions or purchase
laws, while improving customer service at the same time. Instantly verify that
the customer purchasing your age-restricted goods is old enough to legally make
that purchase.

Name-Address Matching

The second step is to match name to address to
confirm the person buying your product or service isn’t giving you false
information. Personator leverages a comprehensive dataset containing billions
of records to confirm and match current names and addresses with the highest
degree of accuracy. Our powerful, real-time tools and services help you achieve
entity resolution and compliance, as well as better know your customer and
reduce, or even eliminate, the need for manual review.

Address Correction & Formatting

Next, you’ll want to add in what’s missing
from customer data entry, legacy systems, sales input, and anywhere else your
records come from. Add missing street suffixes, state/province/administrative
area info, and standardize addresses to specific country formats using Advanced
Address Correction (AAC) to verify that addresses are accurate and deliverable
to real locations.

Contact Data Validation

Validation concerns more than just a name or
address – it needs to look at all aspects of people data, from names and
addresses to phone numbers, email addresses, geocodes, IP locations,
demographics, and more. Determine that the given postal address for every
customer is deliverable, the email address exists, the name associated with a
mobile device and whether the phone number is active and callable, and the
given name is in a valid format. You can even trace customers with geocodes and
IP locators to manage risk and ensure compliance.

Melissa’s Personator® World Edition can
help meet all of these needs. Personator is a customizable web service that
fits all your ID verification process and risk management requirements. It can
help optimize onboarding and fraud detection in Ecommerce, AML Compliance,
Customer Due Diligence, Card Not Present, Know Your Customer (KYC), and
FinTech/RegTech arenas.

Try Personator free for 30 days to see how it
can transform your business’s safety and compliance.

Read more “How to Know Customers Are Who They Say They Are”

Melissa’s Improvements in Dynamics CRM

Blog Administrator | Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Big Data, CRM, Data Enrichment, Data Governance, Data Integration, Data Management, Data Matching, Data Migration, Data Quality, Global Address Verification, Identity Resolution, International Address Verification, Marketing, Personator, Salesforce | , , , , ,

Dirty
data, in all forms, is bad for business. Here at Melissa, our primary concern
is cleansing it from all of your platforms, including Microsoft Dynamics®
CRM. Melissa currently offers many solutions for Dynamics CRM
in order to combat problems with bad data.

 

We
offer the Personator®
solution in order to cleanse and enrich your U.S. and Canadian data.
Read More

Fraud Prevention for Ecommerce Merchants

Blog Administrator | Personator | , , ,

With online sales booming, creating a fast and seamless experience
is key to customer satisfaction. However, creating a quicker yet safe
transaction is essential as a merchant. According to LexisNexis, merchants are
paying $3.10 (replacement costs plus fees) in costs for each dollar of fraud
losses incurred.

How can you provide a seamless transaction for both your
consumer and your business?… Read More

Melissa Data Adds Real-Time Demographics to Personator, Flagship Contact Verification and Append Cloud Service

Blog Administrator | Address Verification, Analyzing Data, Analyzing Data Quality, Data Quality, Data Quality Uplift, Demographics, Personator, Press Release | , , , , ,

Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence

 

Rancho Santa Margarita, CALIF – January 28, 2015 – Melissa Data, a leading provider of contact data quality and address management solutions, today announced the addition of demographic data to Personator, the company’s flagship contact verification and append service. An all-in-one cloud service to correct and complete contact data, Personator now includes real-time lifestyle and segmentation data that helps boost targeted marketing efforts and business intelligence initiatives.… Read More