There’s a Big Elephant in Your Business – Name it and Tame it!

Cassidy Littleton | Address Correction, Address Quality, Address Verification, Article, Geocoding, Global Address Verification, Identity Resolution, Personator

There is an elephant in every business – and it’s trampling company profits, scaring away customers and blocking valuable insights. What’s your company’s elephant? Is it returned mail? Fraudulent transactions? Bad business decisions? Beware, these problems all stem from one big beast – bad address data.… Read More

Huawei Ban, U.S. Sanctions – What this Means for American Ecommerce

Melissa Team | Digital Identity Verification, Ecommerce, eIDV, EIV, Global ID Verification, Personator, Personator World | , , , , , , , , , , , , ,

The Trump Administration has brought U.S. economic sanctions back into the public spotlight. Since placing Huawei, the world’s second largest smartphone maker, on the U.S. entity list, the Trump Administration has threatened more economic sanctions to countries and organizations throughout the world.… Read More

How useful is demographic data for targeted advertising use?

Author | Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator | , , , , , ,

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people who don’t have them.… Read More

ID Verification: a growing trend

Melissa UK Team | Customer Identities, Global ID Verification, Identity Resolution, Personator, Personator World, United Kingdom

Within financial services and insurance, identity verification plays a key role in compliance and regulation. These service providers are regulated institutions who use identity verification platforms to verify customers and their documentation as part of their KYC and AML policies. Verifying your identity with these providers is crucial not only because it helps to build mutual trust between yourself and the service provider, but it is a way to protect yourself and your assets.… Read More