How useful is demographic data for targeted advertising use?

Author | Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator | , , , , , ,

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people who don’t have them.… Read More

OFAC and KYC Loom Large for Financial Institutions

Melissa Team | Digital Identity Verification, eIDV, FinTech, Global ID Verification, Personator, Personator World | , , , , , , , , , , , , , , , ,

 In the alphabet soup of government agencies, OFAC looms large for financial institutions.

Sometimes considered one of “the most powerful yet unknown” government agencies, the Office of Foreign Assets Control—a part of the Treasury Department—enforces economic and trade sanctions in support of U.S. national security and foreign policy.

Simply put, many bad actors attempt to realize their plans via financial means, including fraud, theft, banned commercial trading, or the funding of terrorism.… Read More