Melissa Data Boosts Your Business Relationships So You Can Celebrate High Returns this Season

Blog Administrator | Marketing | , , ,
 
Does your holiday marketing need an elf for an assistant? Let’s be real, who doesn’t? Melissa Data is your holiday helper, with 5 valuable tips to help you lead a stunning marketing campaign from from now and on into the new year. Check it out! 
 
1. Create a Tight Campaign Strategy
Tidy up your contact data before launch day. Achieve better returns when you plan ahead and know that each customer’s data is accurate, reliable, and actionable.
Read More

Melissa Data: Your Friend in Brand Integrity

Blog Administrator | Mailing & Shipping, Marketing | , , , , ,
Ross: Every week, the TV Guide comes to Chandler and Joey’s 
apartment. What name appears on the address label?
 
Rachel: Oh! Chandler gets it! It’s Chandler Bing!
 

Monica: No!

 

Ross: I’m afraid the TV Guide comes to “Chanandelor Bong.”
 
Monica: I knew that! Rachel! Use your head!
 
Chandler: Actually, it’s Miss Chanandelor Bong.
 
FRIENDS Season 4, Episode 12

 

Bad Contact Data isn’t new – it has created pop culture.

Read More

Achieving the Best Segmentation and Insight into Customers

Blog Administrator | Marketing | , ,

Every database out
there is missing pieces of information that, if available, could provide you
with better insight into your customers. There are data enrichment tools that can
add missing email, phone, and address information.  They can also append demographic and
geographic data, and detailed property information to your database.

Here are a few things you can do to achieve the best
segmentation and insight into your customers:

Know Your Customers
Preferred Method of Communication

Using a tool,  such as
Personator, gives you the missing information you need to reach customers and
prospects using the channel they desire for better response and ROI.… Read More

Delivering the Goods

Melissa Team | Mailing & Shipping, Marketing | , , ,

As a retailer, you have probably taken the time to carefully
select how you will ship your products. You’ve taken the time to select the
right mailing package and the right packaging. You offer an amazing product
with the quality shipping products, but have you done everything you can to
ensure the delivery?

How can you ensure delivery? Well, one way is through
address verification.… Read More

Effective Communications in a Global Marketplace

Blog Administrator | Mailing & Shipping, Marketing | ,

E-commerce has become a driving force behind making the
world a smaller place. It’s causing us to ask questions such as, “how do we
ensure delivery of packages worldwide?” and “can we achieve a globalized
address standard?” With 247 countries and territories in the world, only 117
have a postal code system. Plus, there are 175 different address formats. Then,
you have the countries with no addresses at all.… Read More