Melissa Data: Your Friend in Brand Integrity

Ross: Every week, the TV Guide comes to Chandler and Joey's apartment. What name appears on the address label?Rachel: Oh! Chandler gets it! It's Chandler Bing!Monica: No!Ross: I'm afraid the TV Guide comes to "Chanandelor Bong."Monica: I knew that! Rachel! Use your head!Chandler: Actually, it's Miss Chanandelor Bong.FRIENDS Season 4, Episode 12 Bad Contact Data isn't new - it has created…

Continue Reading

Achieving the Best Segmentation and Insight into Customers

Every database out there is missing pieces of information that, if available, could provide you with better insight into your customers. There are data enrichment tools that can add missing email, phone, and address information.  They can also append demographic and geographic data, and detailed property information to your database. Here are a few things you can do to achieve…

Continue Reading

Delivering the Goods

As a retailer, you have probably taken the time to carefully select how you will ship your products. You've taken the time to select the right mailing package and the right packaging. You offer an amazing product with the quality shipping products, but have you done everything you can to ensure the delivery? How can you ensure delivery? Well, one…

Continue Reading

Effective Communications in a Global Marketplace

E-commerce has become a driving force behind making the world a smaller place. It's causing us to ask questions such as, "how do we ensure delivery of packages worldwide?" and "can we achieve a globalized address standard?" With 247 countries and territories in the world, only 117 have a postal code system. Plus, there are 175 different address formats. Then,…

Continue Reading

How to Personalize Marketing with Social Media

Social media is a key when it comes to building customer relationships, growing your customer base, increasing brand awareness, and lead generation. Social media provides you with your individual contacts likes, dislikes, affiliates, and more making your marketing agile. There are social media tools, such as Melissa Data's Social Media Service, that give you the ability to easily enrich your…

Continue Reading

Achieving High Results at Low Costs with Direct Mail

With digital marketing on the rise, certain marketing tactics, such as direct mail, have become overlooked. In a digital world, social media, email, and the web have taken over as key strategies in marketing plans. However, direct mail offers benefits that other marketing strategies don't. These include potential sales as well as new customers. In fact, 65% of consumers made…

Continue Reading

Taking Action to Avoid Undeliverable Mail

Are the costs of printing and mailing causing a dent in your profit? One of the causes of these costs could be something we all know as return mail. Return mail affects different areas including increased postage, paper usage, duplicated work, poor cash flow, loss of customers, and more. There is a way to have control over this culprit: implement…

Continue Reading