Melissa Team | |
By Lou Mastria, chief privacy officer and vice president of public affairs, NextAction Corp
Can there be targeted marketing without accurate information? I say no.
From e-mail to direct mail, the need for sound list hygiene practices is not only ever-present, but ever-increasing.
Why? For me, it comes down to the belief that a global list hygiene strategy is part and parcel of increasing relevance for the consumer, reducing costs for the marketer, and demonstrating corporate responsibility.… Read More