By Mark Brownlow, Email Marketing Reports
The list welcome message is the email that goes out to someone automatically and immediately once you add their email address to your list. They’re often marketing disasters…using technical jargon to simply state that address X was added to List Y. Not very engaging.
The reason they’re so bad is that they usually get set up as an afterthought, or they simply feature the pre-programmed message that the email delivery service offers as a default.… Read More