When does Big Data become Bad Data?

Melissa UK Team | Analyzing Data, Analyzing Data Quality, Article, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Governance, Data Integration, Data Management, Data Matching, Data Migration, Data Profiling, Data Quality, Data Quality Services, Express Entry, FinTech, GDPR, Global Address Verification, Global Data Quality, Global ID Verification, Global Name, Global Phone Verification, International Address Verification, United Kingdom

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless?

As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new opportunities, insights on customer behaviour and forecast changes in the industry, all of which will help an organisation’s success.… Read More