E-Retailers Biggest Mistake – Underestimating Their Data

Melissa Team | Address Validation, Article, Data Quality, Digital Identity Verification, Ecommerce, eIDV, Email Verification, Express Entry, Global Business, Global Data Quality | address verification, better customer experience, data quality, ecommerce, email verificaion, fraud prevention, global address verification, global express entry, increase ROI, reduce cart abandonment, timely deliveries

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses everything from cart abandonment to stolen credit cards in the Q&A – An Executive Conversation published for Internet Retailer.… Read More