Amazon’s Secret Weapon – The Power of Predictions

Melissa Team | Address Quality, Address Verification, Article, Ecommerce, Express Entry, Global Address Verification, Global Data Quality | , , , , , ,

What makes Amazon so successful? Most retailers are asking themselves this question today as Amazon continues to conquer the global retail market and further revolutionize the eCommerce landscape. Melissa’s VP of marketing has lent his expertise on one aspect of the retail Goliath that has forever changed customers’ expectations – shipping predictions.… Read More

Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Melissa Team | Article, Data Audit, Data Matching, Data Quality, Duplicate Elimination, Fuzzy Matching, GDPR, Global Business, Global Data Quality, Identity Resolution | , , , , , , , , ,

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations.… Read More

CalOptima Deploys Data Warehouse with Melissa’s Help

Author | Case Studies, Case Study, Data Quality, Data Quality Components for SSIS, Data Warehouse, Global Data Quality | , , , , , , ,

Find out how CalOptima successfully deployed a data warehouse with the help of Melissa’s easy-to-integrate Data Quality Components for SQL Server to turn such a tremendous undertaking into a simple task.

CalOptima, a county organized health system, serves more than 400,000 members, making it the second largest health insurer in Orange County, CA.… Read More

Rinsing Out Bad Patient Data Increased Efficiency for Dental School

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Case Studies, Case Study, Clean Suite, Data Cleansing, Data Quality, Data Quality Services, Global Address Verification, Global Data Quality | , , , ,

Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency.… Read More