New Report Examines Dueling Priorities in Banking: Identity Verification and Customer Experience

Aite Group Assessment Highlights Melissa’s Approach to Verify Identity at Onboarding, Complementing Industry Mandate for Easy, Frictionless Banking Rancho Santa Margarita, CALIF – February 27, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of “Identity Verification: Successful Strategies to Minimize False Positives and Risk,” a new report commissioned by Melissa…

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The Half-Life of Data

Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux. In The Half-Life of Data, Bud Walker, Vice President of Enterprise Sales and Strategy for Melissa, breaks down…

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Enterprise Demand for Identity Verification and Address Management Fuel Global Growth for Melissa

Melissa Opens New Locations in Europe and Asia to Deliver Data Quality Solutions to Expanding Financial Services, Healthcare, and Ecommerce Markets Rancho Santa Margarita, CALIF – February 12, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced global growth in support of enterprise customer needs for identity verification and address management solutions.…

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When does Big Data become Bad Data?

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless? As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new…

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Digital Identity

The use of technology is enabling governments, institutions and organisations to uniquely identify individuals and with a digital identity verification process in place, which includes identity document authentication and biometric recognition solutions, the problem of the 1.5 billion people estimated to be without an official form of identity could be solved. The technology of digital identity could also be the…

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The Relationship between Data Governance and GDPR

According to the GDPR, personal data refers to any information related to a person including name, photo, email, address, bank details, social media updates, medical information and even IP addresses. It can come in various forms and contains several data elements. Data governance and GDPR are complementary as a strong data governance program is vital for GDPR compliance and with…

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Melissa-Powered GDPR Risk Audits from DataDelta Uncover Hidden Risks in Right to Erasure Compliance

Inspired by GDPR Survey Results, Audits Reveal Blind Spot in Accuracy Assumptions of Single Customer View Platforms Melissa, a leading provider of global contact data quality and identity verification solutions, and DataDelta, a 14-year leader in Master Data Management (MDM) match accuracy analytics, today announced two new audit solutions to support governance, risk, and compliance officers in complying with the E.U.’s…

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