How useful is demographic data for targeted advertising use?

Author | Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator | , , , , , ,

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people who don’t have them.… Read More

Introducing Business Coder for United Kingdom

Blog Administrator | Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Analyzing Data, BusinessCoder, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Quality, Demographics, Firmographics, Global Address Verification, Global Data Quality | , , , , , , , , , , , , ,

Melissa is
happy to announce the release of our Business Coder service for UK, where you
can verify, validate, and append firmographics for businesses in the UK.
Originally servicing only the US, our webservice now expands to the UK as one of our more popular demands for business
identification.
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Melissa Data Adds Real-Time Demographics to Personator, Flagship Contact Verification and Append Cloud Service

Blog Administrator | Address Verification, Analyzing Data, Analyzing Data Quality, Data Quality, Data Quality Uplift, Demographics, Personator, Press Release | , , , , ,

Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence

 

Rancho Santa Margarita, CALIF – January 28, 2015 – Melissa Data, a leading provider of contact data quality and address management solutions, today announced the addition of demographic data to Personator, the company’s flagship contact verification and append service.… Read More