Does this sound familiar? You just removed the duplicate data from your database. You’re ready to add real-time or scheduled inserts but you don’t want to go through the hassle of re-processing every record. Now, you don’t have to. Melissa’s MatchUp Object gives you the ability to perform the same advanced matching as batch processing through a set of CLR functions called directly from SQL Server and flag records already in your database.… Read More
What is a single customer view?
A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have on your prospects or customers which may be of entered into your systems from various channels and merging it into one single record.
Most companies will experience this problem of having scattered information of the same customer which is why matching and merging your customer data into one consolidated record will enable a powerful view demographically, as well as the actions they may have performed over mobile, online, and offline.… Read More
As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle.
CRM platforms can be used for continuous communications with current and potential prospects and are playing a vital role across all sectors.… Read More
Melissa Team | |
Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations. Find out how GDPR has moved the “match” goalposts, how to test your SCV platform, and what you need to do to keep your organization GDPR compliant.… Read More
Author | |
New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls
Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.… Read More