Build in Data Quality Right the First Time

Tackling complex data quality and data integration projects is now easier than ever - with Melissa Data's newly launched Professional Services. The program joins together your company's development and data management teams, with our own in-house data quality analysts. The goal: to help you accelerate adoption of our powerful data quality solutions, and realize immediate ROI. For more information, click…

Continue Reading

A Comparison of Microsoft Data Quality Services (Denali) vs. Melissa Data’s Data Quality Components for SSIS

By Ira Whiteside Recently Microsoft released a new Beta Release of SQL Server codenamed "Denali," which included the Data Quality Services (DQS) feature. Here at Melissa Data, we are partners with Microsoft and also participate in the Azure Data Services Market for DQS providing Address Correction references. Over the next several weeks, we intend to explore the new data quality…

Continue Reading

Measuring Yourself

By Elliot King Sometimes you just know you're doing things badly. You send out a direct mail piece and you get all sorts of bounce backs. And sometimes you know you're doing something well. The next direct mail piece gets a really high rate of return. But an ad hoc, event-by-event assessment of performance generally is not good enough. Organizations…

Continue Reading