Managing Unique Customer Identities with Master Entity Indexes

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By David Loshin

In the past few entries in this series we have basically been looking at an approach to understanding customer behavior at particular contextual interactions that are informed by information pulled from customer profiles.

But if the focal point is the knowledge from the profile that influences behavior, you must be able to recognize the individual, rapidly access that individual’s profile, and then feed the data from the profile into the right analytical models that can help increase value.… Read More

Melissa Data Wins Industry Accolades for Data Quality Leadership and Technical Contributions

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Named to DBTA 100: Companies that Matter Most in Data, as well as SD Times 100 for Innovation and Market Presence


Rancho Santa Margarita, CALIF, June 18, 2014 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced it was named for the second consecutive time to the DBTA 100, Database Trends and Applications magazine’s list of the companies that matter most in data.… Read More

Melissa Data and EXTOL Enhance Data Transfer with Integrated Access to Data Quality Operations

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Business Users Can Seamlessly Cleanse and Enrich Customer Data During Transformation; Reduces Resources Needed for
Enterprise Data Quality


Rancho Santa Margarita, CALIF – June 5, 2014Melissa Data, a leading provider of contact data quality and data integration solutions, today announced its strategic relationship with EXTOL International Inc.,… Read More

Melissa Data’s MatchUp for SQL Server Solves Duplicate Customer Records for Data Integrators

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Powerful Data Quality Tool Consolidates Duplicates into Single Golden Record; Objective Data Quality Score Uniquely Determines Most Accurate Customer Information

Rancho Santa Margarita, CALIF – May 8, 2014 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced its TechEd 2014 exhibit will feature new matching and de-duplication functionality in the company’s MatchUp Component for SQL Server Integration Services (SSIS).Read More

Melissa Data and Blu Sky Form Strategic Alliance to Solve Healthcare Data Management Challenges

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Rancho Santa Margarita, CALIF- January 14, 2014 – Melissa Data, a leading provider of global contact data quality and integration solutions, today announced its strategic alliance with Blu Sky to solve growing data management challengesin healthcare markets. Melissa Data offers a comprehensive platform for data integration and data quality, and Blu Sky provides data capture technologies optimized for EpicCare software deployments used to administer mid-size and large medical groups, hospitals, and integrated healthcare organizations.… Read More