Strategic Alliances Fuel Global Growth for Melissa Data

Melissa Team | Address Check, Address Quality, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Canadian Change of Address, Data Cleansing, Data Integration, Data Management, Data Quality, Geocoding, Global Address Verification, Global Data Quality, Press Release | , , , , , , , ,

Technology Partnerships Advance Data Quality as Central Business Process;Enable Worldwide Expansion of Both Direct Mail and Data Quality Divisions

 

Rancho Santa Margarita, CALIF – December 16, 2014 – Melissa Data, a leading provider of contact data quality and address management solutions, today recognized 2014 as a milestone year for company partnerships in both its direct mail and data quality divisions. By working with leaders in ecommerce, data integration and comprehensive mailing solutions, Melissa Data has cemented strategic alliances that further expand its customer base worldwide.… Read More

Melissa Data and Semarchy Partner to Integrate Data Quality and Master Data Management

Blog Administrator | Address Quality, Analyzing Data, Analyzing Data Quality, Data Cleansing, Data Enrichment, Data Governance, Data Integration, Data Management, Data Quality, MDM, Press Release | , , , , ,

Melissa Data Enrichers Enable Clean, Global Contact Data for Semarchy Users; Webinar Demonstrates Best of Breed Strategy for Fast, Optimized MDM Operations

Rancho Santa Margarita, CALIF – November 12, 2014 – Melissa Data, a leading provider of contact data quality and data integration solutions, today formally announced its partnership with Semarchy, a developer of innovative Evolutionary Master Data Management (MDM) software and solutions.… Read More

Melissa Data Advocates Big Data Quality and Big Data Blend Practices for Authoritative Big Data Analytics

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PentahoWorld Presentation Details Data Blending Practices to Ensure Meaningful Intelligence

Rancho Santa Margarita, CALIF – October 1, 2014 – Melissa Data, a leading provider of contact data quality and data enrichment solutions, today advocated data quality practices as critical to maintaining the validity and power of Big Data analytics. The firm will provide details in a PentahoWorld training presentation slated for October 10 at 8:00 a.m.… Read More

Managing Unique Customer Identities with Master Entity Indexes

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By David Loshin

In the past few entries in this series we have basically been looking at an approach to understanding customer behavior at particular contextual interactions that are informed by information pulled from customer profiles.

But if the focal point is the knowledge from the profile that influences behavior, you must be able to recognize the individual, rapidly access that individual’s profile, and then feed the data from the profile into the right analytical models that can help increase value.… Read More