Review: Contact Verification Component

Melissa Team | Data Enhancement, Data Integration, Data Management, Data Quality, Data Quality Components for SSIS, ETL | , , , , , , ,

By Brian Erlich
SQL Server Magazine

Melissa Data provides mailing lists, mailing and data management software, and other products that can help companies improve the quality of their data. It now offers the Data Quality Components for SSIS, a suite of components that integrate into SQL Server Integration Services (SSIS). I recently had a chance to try the company’s Contact Verification Component, which you use with custom data (also provided by Melissa Data).… Read More

Integrating Analytical Results with Operational Activities

Blog Administrator | Data Enhancement, Data Quality | , , , ,

By David Loshin

We have looked at using enhancement for operational purposes, as well as analytical
purposes, but there are ways that we can merge the two into a hybrid: using
enhanced data for analytics, whose results are incorporated into operational
activities using the same types of enhancements.

Actually I was a bit sneaky in my last few blog entries, because I already
started to plant some ideas in advance of this post.… Read More

Data Enhancement for Analytical Purposes

Blog Administrator | Data Enhancement, Data Quality | , , , , , , ,

By David Loshin

Last time we looked at two example operational uses of data enhancement. But the
value is not limited to insertion in specific operational workflows, because
enhancement is often done to provide additional detail for reporting and
analysis purposes.

And in these cases, enhancement goes beyond data standardization and correction;
instead, the enhancement process can add more information by linking one data
set to another.… Read More

Data Enhancement for Operational Purposes

Blog Administrator | Data Enhancement | , , , ,

By David Loshin

In my last post, I introduced the concept of data enhancement as a collection of methods for adding information to a data set to increase its utility, and suggested that there are a number of scenarios where enhancement adds business value. In this post, we’ll look at two examples that show ways that data enhancement can be incorporated into

operational scenarios.… Read More

Increasing Data Utility and Gaining Business Value from Data Enhancement

Blog Administrator | Data Enhancement | , , , ,

By David Loshin

  Most business applications are originally designed to serve a specific purpose, and
  consequently, the amount of data either collected or created by any specific application is
  typically just enough to get the specific job done. In this case, the data is utilized for the
  specific intent, and we’d say that the “degree of utility” is limited to that single business application.… Read More