3 Ways to Get Your Integrated Marketing in Gear

Blog Administrator | Data Enhancement, Data Enrichment, Integrated Marketing | , , ,

Do
you feel your marketing efforts need to be more unified? Try integrated
marketing – a holistic approach to ensuring your audience receives a consistent
message both online and offline. But to be effective, you need the data to
reach them the way they want to be contacted. Here’s 3 easy ways to get your
integrated marketing in gear.

 

Step 1.Read More

How to Know Customers Are Who They Say They Are

Blog Administrator | Analyzing Data, Analyzing Data Quality, Customer Identities, Data Cleansing, Data Enhancement, Data Enrichment, Data Quality, Full Contact Authentication, Global ID Verification, Identity Resolution, Marketing, Personator | , , , , ,

In 2015 alone, 62% of companies were targets
of payment fraud. As customers increasingly conduct their financial affairs
online and via mobile devices, risk management and fraud prevention become more
and more difficult. So, how do you know customers are who they say they are?

Short of reaching through the computer,
tablet, or smartphone screen and verifying a customer with your own eyes, there
are a plethora of ways that help you better know your customer, manage risk,
and even prevent fraudulent transactions.

Age & National ID Verification

The first step to customer authentication is
to match a customer’s national ID (for example, their social security or
driver’s license numbers) and date of birth. Better authenticate a customer’s
ID documents and simplify compliance with any age restrictions or purchase
laws, while improving customer service at the same time. Instantly verify that
the customer purchasing your age-restricted goods is old enough to legally make
that purchase.

Name-Address Matching

The second step is to match name to address to
confirm the person buying your product or service isn’t giving you false
information. Personator leverages a comprehensive dataset containing billions
of records to confirm and match current names and addresses with the highest
degree of accuracy. Our powerful, real-time tools and services help you achieve
entity resolution and compliance, as well as better know your customer and
reduce, or even eliminate, the need for manual review.

Address Correction & Formatting

Next, you’ll want to add in what’s missing
from customer data entry, legacy systems, sales input, and anywhere else your
records come from. Add missing street suffixes, state/province/administrative
area info, and standardize addresses to specific country formats using Advanced
Address Correction (AAC) to verify that addresses are accurate and deliverable
to real locations.

Contact Data Validation

Validation concerns more than just a name or
address – it needs to look at all aspects of people data, from names and
addresses to phone numbers, email addresses, geocodes, IP locations,
demographics, and more. Determine that the given postal address for every
customer is deliverable, the email address exists, the name associated with a
mobile device and whether the phone number is active and callable, and the
given name is in a valid format. You can even trace customers with geocodes and
IP locators to manage risk and ensure compliance.

Melissa’s Personator® World Edition can
help meet all of these needs. Personator is a customizable web service that
fits all your ID verification process and risk management requirements. It can
help optimize onboarding and fraud detection in Ecommerce, AML Compliance,
Customer Due Diligence, Card Not Present, Know Your Customer (KYC), and
FinTech/RegTech arenas.

Try Personator free for 30 days to see how it
can transform your business’s safety and compliance.

Read more “How to Know Customers Are Who They Say They Are”

Business Coder Firmographics: Employee Contact Information

Blog Administrator | Analyzing Data, Analyzing Data Quality, Big Data, BusinessCoder, Data Enhancement, Data Enrichment, Data Quality, Firmographics, Marketing | , , ,

The
last major update to the Business Coder Web Service includes the addition of
employee contacts for the entered business, allowing for the retrieval of
employee names and their respective titles. The next major update to Business
Coder will feature an upgrade to the employee contact list returned. Aside from
the name and title, contacts will now also give back both their email address
and phone number if available. 
Read More

Meet Melissa: Global Intelligence

Blog Administrator | Analyzing Data, Analyzing Data Quality, Big Data, Data Cleansing, Data Enhancement, Data Enrichment, Data Governance, Data Integration, Data Management, Data Matching, Data Profiling, Data Quality, Data Warehouse | , , , , ,

Melissa
Data is officially now Melissa.

 

As
we welcome our 32nd year in business, we are excited to announce an important
change at Melissa Data. We’ve decided to drop the “Data” from our brand
identity. We are simply Melissa now. This is part of a new branding effort to
reflect Melissa’s growth, and more importantly, the changes in the data quality
space.
Read More

How to Do It All with Melissa

Blog Administrator | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data Quality, Data Enhancement, Data Enrichment, Data Governance, Data Integration, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Components for SSIS, Full Contact Authentication, Geocoding, Global Address Verification | , , , ,

With
Melissa, you can do it all – see for yourself with the brand new Solutions
Catalog. This catalog showcases products to transform your people data (names,
addresses, emails, phone numbers) into accurate, actionable insight. Our
products are in the Cloud or available via easy plugins and APIs. We provide
solutions to power Know Your Customer initiatives, improve mail deliverability
and response, drive sales, clean and match data, and boost ROI.
Read More