When does Big Data become Bad Data?

Melissa UK Team | Analyzing Data, Analyzing Data Quality, Article, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Governance, Data Integration, Data Management, Data Matching, Data Migration, Data Profiling, Data Quality, Data Quality Services, Express Entry, FinTech, GDPR, Global Address Verification, Global Data Quality, Global ID Verification, Global Name, Global Phone Verification, International Address Verification, United Kingdom

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless?

As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new opportunities, insights on customer behaviour and forecast changes in the industry, all of which will help an organisation’s success.… Read More

The Generation of the mobile phone

Melissa UK Team | Analyzing Data, Article, Clean Suite, CRM, Data Cleansing, Data Enhancement, Data Quality, United Kingdom | , , , ,

Mobile phones sales have been increasing year in year out and the number of mobile users is expected to surpass five billion by 2019. It was estimated that approximately 63% of the world population owned a mobile phone in 2016 and this number is due to increase to 67% in 2019.… Read More

Melissa’s Clean Suite Powers Spotless Data in Dynamics CRM

Melissa Team | Address Check, Address Quality, Address Validation, Address Verification, Clean Suite, CRM, Data Cleansing, Data Enhancement, Data Enrichment, Data Quality, News & Events, Press Release | , , , , , , , , ,

Pristine Data Boosts Customer Experience and Success of Omnichannel Marketing; Demos at CRMUG Summit

Rancho Santa Margarita, CALIF – October 2, 2018 – Melissa a leading provider of global contact data quality and identity verification solutions, today announced its Clean Suite toolset is optimized for Microsoft Dynamics CRM®, boosting customer experience and omnichannel engagement with immaculate customer data.… Read More

Melissa Informatics Advances Big Data Promise with Semantics and Machine Reasoning

Melissa Team | Big Data, Clinical Data Quality, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Quality, Healthcare Data Management

Free Webinar Features Enterprise Data Curation and Integration to Extract Value from Complex Data Lakes

Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its informatics division, Melissa Informatics, is advancing the promise of big data using semantic technologies and machine reasoning.… Read More