Enter the Contact Zone: Where Data Integration and Data Quality Are Simplified

By Joseph Vertido For many, the concepts of data integration and data quality are separate and have no commonality. But in reality, when you combine them - they create a partnership that excels. Where data quality leaves off, data integration begins, and vice versa. A new product - Contact Zone - fuses these two concepts together into one revolutionary solution…

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Inferred Knowledge and Customer Intelligence through Matching and Linkage

By David Loshin What I have found to be the most interesting byproduct of record linkage is the ability to infer explicit facts about individuals that are obfuscated as a result of distribution of data. As an example, consider these records, taken from different data sets: A: David Loshin 301-754-6350 1163 Kersey Rd Silver Spring MD 20902 B: Knowledge Integrity,…

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Record Linkage and Data Enhancement

By David Loshin In my last two posts we looked at the distribution of information about entities and the use of record linkage to find corresponding data records in different data sets that can be linked together. Record linkage can be used for a number of processes that we bundle under the concept of "data enhancement," which we'll use to…

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Review: Contact Verification Component

By Brian Erlich SQL Server Magazine Melissa Data provides mailing lists, mailing and data management software, and other products that can help companies improve the quality of their data. It now offers the Data Quality Components for SSIS, a suite of components that integrate into SQL Server Integration Services (SSIS). I recently had a chance to try the company's Contact…

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Integrating Analytical Results with Operational Activities

By David Loshin We have looked at using enhancement for operational purposes, as well as analytical purposes, but there are ways that we can merge the two into a hybrid: using enhanced data for analytics, whose results are incorporated into operational activities using the same types of enhancements. Actually I was a bit sneaky in my last few blog entries,…

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Data Enhancement for Analytical Purposes

By David Loshin Last time we looked at two example operational uses of data enhancement. But the value is not limited to insertion in specific operational workflows, because enhancement is often done to provide additional detail for reporting and analysis purposes. And in these cases, enhancement goes beyond data standardization and correction; instead, the enhancement process can add more information…

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Increasing Data Utility and Gaining Business Value from Data Enhancement

By David Loshin   Most business applications are originally designed to serve a specific purpose, and   consequently, the amount of data either collected or created by any specific application is   typically just enough to get the specific job done. In this case, the data is utilized for the   specific intent, and we'd say that the "degree of utility" is limited to…

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