Discover Data Quality Issues Before they Arise

By Taky Djarou, Data Quality Analyst Melissa has released its new data Profiler API. The Profiler Object offers a unique approach to profiling your data, combining years of contact data quality experience, the power of many Melissa Objects, and data source tables to help you dig deeper into your data and return hundreds of properties about the input table, columns…

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How to Know Customers Are Who They Say They Are

In 2015 alone, 62% of companies were targets of payment fraud. As customers increasingly conduct their financial affairs online and via mobile devices, risk management and fraud prevention become more and more difficult. So, how do you know customers are who they say they are?Short of reaching through the computer, tablet, or smartphone screen and verifying a customer with your…

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Know Your Customer Compliance Boosted by Tech Innovations

Fintech breakthroughs that identify,validate and augment customer data help financial services organizations head off fraud, operate within the rulesOne of the most pressing issues facing the financial services industry today is the prevailing emphasis on security and fraud prevention. Big data and analytics are leveraging the power of the Internet, but also offering big, juicy plums for hackers, credit card…

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Meet Melissa: Global Intelligence

Melissa Data is officially now Melissa.   As we welcome our 32nd year in business, we are excited to announce an important change at Melissa Data. We've decided to drop the "Data" from our brand identity. We are simply Melissa now. This is part of a new branding effort to reflect Melissa's growth, and more importantly, the changes in the…

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Better Marketing Starts with Better Data

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well as the operations of a…

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PASS SUMMIT 2016

Melissa Data is excited to showcase our Microsoft Integrations at this year's PASS SUMMIT 2016 event in Seattle, WA from Oct 25-28. Achieve the power of clean data to gain the customization, flexibility, and control you need to meet and exceed your business goals! Come say hello at Booth 609! We'll tell you all about our contact data quality plugins…

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Data Quality Solutions to Tackle Student Retention

There are many forces that impact student retention at the university level, from academics to financial aid, but one often overlooked aspect is data quality and its impact on student engagement. While much of the application and enrollment process has now been digitized, there is still a great deal of physical communication with prospective students, current students, and alumni. Maintain…

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Measuring the Half-Life of Data

By Bud WalkerData, like any radioactive material, has a half-life. That's the time it takes for half of the contact information in your database to go bad. We've concluded that the average "half-life of data" is 45.4 months, or three years and 9 months.In the U.S. annually we have a population of 316 million, according to the U.S. Census Bureau.…

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Connecting All Points for Correct, Current and Complete Data

Maintaining the most complete and up-to date customer information available will help you stay competitive, cut costs, and drive growth. So, how do you go about doing this? Many would say to use contact data validation, however, we have found that, that is not enough. A more complete data verification process is needed for true data quality. For example, you…

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