Discover Data Quality Issues Before they Arise

Blog Administrator | Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Data Quality Assessment, Tips & Solutions | , , , ,

By Taky Djarou, Data
Quality Analyst

 

Melissa has
released its new data Profiler API. The Profiler Object offers a unique
approach to profiling your data, combining years of contact data quality
experience, the power of many Melissa Objects, and data source tables to
help you dig deeper into your data and return hundreds of properties about the
input table, columns and individual values.
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Ask First, Fix Later

Blog Administrator | Address Quality, Analyzing Data, Analyzing Data Quality, Data Audit, Data Quality, Data Quality Assessment | , , , , , , ,

By Elliot King

Like the Boston Red Sox breaking their fans’ hearts, almost inevitably (stress on the almost) you will discover that some percentage of your data is wrong. The realization that you have data quality problems may come about for few reasons: 1) you’ve looked under the hood of your data systems by conducting a data assessment or 2) a data audit revealed that the data you have is not what you think you have.
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Why You Need a Data Audit

Blog Administrator | Data Audit, Data Quality | , , ,
Everybody makes mistakes and those mistakes have consequences. As enterprises rely more heavily on data to make decisions and drive processes, the quality of that data becomes more critical to the overall success of the organization.

In many cases, the impact of bad data is not too hard to identify–direct marketing campaigns with high numbers of email bounce-backs or undeliverable mail; marketing efforts with poor response rates because the offering has not been correctly tailored to address the “wants and needs” of the customers; prospects who turn away because their names are spelled wrong or other information is incorrect.… Read More