Melding Aspects of Real-Life and Virtual Contact and Location

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By David Loshin

In the most recent posts, we have been exploring the emerging opportunity for developing demographic profiles for customers based on their virtual locations. More to the point, if we are using real-life (yet two-dimensional) geographies to help in developing customer profiling and segmentation models, how much more interesting would those profiles be when expanded to include behavior characteristics associated with many more dimensions?
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