A Simple Strategy for Marketing Your Business

By Susan Greene Building a successful business is hard work, much of which will be devoted to finding customers. Here are six steps that should help you to launch your new enterprise or breathe new life into an existing concept that's not as profitable as you think it could be.1. Identify your target market.Before you can begin advertising, you need to…

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A Short Menu of Profitable Direct Mail Formats

By Dean RieckOne of the beauties of direct mail is that it allows you to send people just about anything you can print. Your creative options are virtually endless. And while the standard envelope package is usually considered the most effective, there are plenty of other formats you can test. Here are a few ideas. Often an alternate format will increase…

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30 More Ways to Boost Your Direct Mail Response

By Dean Rieck Here's 30 more ways to buoy your direct mail response. Whether you're creating a new direct mail campaign or updating an old one, you have an infinite variety of choices for improving response. 1. Include all features and specifics in your brochure text.2. Include complete ordering information in your brochure.3. Test your package with no brochure.4. Use a stand-alone…

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8 Direct Mail Devices to Increase Involvement

By Dean RieckOne of the primary advantages of using direct mail is your ability to divide and conquer. Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and eases response. Each piece performs a specific function and, because each is dedicated to that function, does a better…

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5 Ways to Attract Hotter Prospects

By Alan SharpeLooking to attract even hotter prospects? Direct marketing and copywriting guru Alan Sharpe talks about ways you can attract hotter targets in direct mail B2B sales lead generation. In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa. The people in marketing prefer volume. They want the most leads…

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