Your 7-Step Direct Mail Campaign Checklist

On your mark, get set...what? You don't know where to go? You will after you review the checklist Modern Postcard has created. Designed to boost the effectiveness of your next direct mail campaign, these seven tips should be kept close at hand. 1. Build a Solid Marketing PlanMake sure your plan answers these questions: What do I want to accomplish? Who…

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Simple Steps Often Overlooked in Direct Mail

Even the best marketing strategy will fail if the simplest steps to keep yourself and vendors from stumbling over names, formatting data, data cleansing and delivery are overlooked. Giselle Abramovich reports on the checklist of issues that will save you time, money, and embarrassment. Bill Singleton, manager of analytic services at Allant Group, Naperville, IL, gave attendees of the 8th Annual…

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Marketing Strategy – 3 Steps to Direct Mail Success

By Jim KleinDirect mail is still the number one marketing strategy used by many successful sales companies. With direct mail, you have total control over the presentation of your message. Direct mail is a unique blend of advertising and sales. While good advertising should certainly lead to sales, direct mail allows you to present the product or service, make an…

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Why Consumers Love Getting Preprinted Inserts

Good news for direct mailers - consumers love reading preprinted inserts. And the best part - they buy stuff from inserts.A recent study conducted by research firm Ipsos Insight and sponsored by marketing and media firm Valassis, revealed that consumers have an "emotional connection" with preprinted inserts, with 59 percent of preprint users saying they simply "love" reading inserts. Apparently, inserts…

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The Top 5 Direct Mailing Best Practices

As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVo®, marketers are challenged in managing multi-channel messaging opportunities. That's why mailstream marketing - the direct mailing of marketing materials that lead to other channels - continues to be the fastest way to optimize customer communications.Traditional mail has maintained a great deal of usefulness,…

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The Rules for Testing Direct Mail Creative

By Lee Marc SteinMost direct marketers face limited funding and time for testing creative strategies and executions. Overall budgets have been cut and what's left is used to test media/lists and offers. With the little bit of money available, managers must structure creative tests very carefully. Here are about a dozen rules for doing that. In a new product launch, always…

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How to Create a Tell-All Direct Mail Brochure

 By Dean RieckA direct mail brochure should not be an illustrated version of your letter. Your letter is a sales pitch, meant to be read generally in sequence from beginning to end. It should make a personal, emotional connection. And it should make a promise and ask for the order.Your brochure, on the other hand, is factual support for the…

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