7 Questions to Ask an E-Mail List Vendor

Blog Administrator | Article, Direct Mail, Mailing Lists | , ,
Kendra Jaros, manager, internet.com newsletter publishing group
Renting third-party lists is one of the most common ways to acquire customers and/or build in-house email lists. Where do you begin? Doing your homework saves headaches later — headaches driven by poor results, spam complaints, wasted time and money, and bad public relations. 
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Email List Hygiene: Keep It Clean

Blog Administrator | Article, Direct Mail, Mailing Lists | , ,
By Spencer Kollas, director of delivery services, StrongMail Systems
Last month, I provided best practices to maximize email deliverability with the first step in this series, data capture. The next logical, and critical step is applying effective list hygiene techniques. Maximizing email deliverability does require managing many factors, but once you understand the various components, the process is fairly straightforward. 
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