When does Big Data become Bad Data?

Melissa UK Team | Analyzing Data, Analyzing Data Quality, Article, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Governance, Data Integration, Data Management, Data Matching, Data Migration, Data Profiling, Data Quality, Data Quality Services, Express Entry, FinTech, GDPR, Global Address Verification, Global Data Quality, Global ID Verification, Global Name, Global Phone Verification, International Address Verification, United Kingdom

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless?

As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new opportunities, insights on customer behaviour and forecast changes in the industry, all of which will help an organisation’s success.… Read More

Melissa’s Trust and Compliance Checklist Promotes Comprehensive Enterprise Data Quality

Melissa Team | Address Quality, Article, Big Data, CASS Certification, Data Cleansing, Data Enrichment, Data Governance, Data Management, Data Quality, Global Address Verification, Global ID Verification, HIPAA, News & Events, Postal Address Standards, SOC2, USPS | , , , , , , , , , , , , , ,

Company Receives SOC2 Certification; Outlines Criteria for Trusted Data in Banking, Healthcare, Marketing and More

Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its trust and compliance checklist, helping enterprises understand and evaluate complex criteria for secure, optimized data quality operations.… Read More

The Generation of the mobile phone

Melissa UK Team | Analyzing Data, Article, Clean Suite, CRM, Data Cleansing, Data Enhancement, Data Quality, United Kingdom | , , , ,

Mobile phones sales have been increasing year in year out and the number of mobile users is expected to surpass five billion by 2019. It was estimated that approximately 63% of the world population owned a mobile phone in 2016 and this number is due to increase to 67% in 2019.… Read More

Another successful event for Team UK! #TFM18

Melissa UK Team | Article, Big Data, News & Events, United Kingdom | , , , , , , ,

Last week, the team had a fantastic time at Technology for Marketing 2018. It was fun-filled and jam packed two days but we couldn’t have wished for a better two days at the event.

Although, getting to Olympia London was a slight issue with train delays running havoc on the event schedule, the team all made it in piece for both days.… Read More

The Relationship between Data Governance and GDPR

Melissa UK Team | Article, Data Governance, Data Quality, Data Quality Services, GDPR, Global Address Verification, Global Data Quality, Global ID Verification, Global Phone Verification, United Kingdom | , , ,

According to the GDPR, personal data refers to any information related to a person including name, photo, email, address, bank details, social media updates, medical information and even IP addresses. It can come in various forms and contains several data elements.… Read More