How to Choose High-Performing Mailing Lists

By Rick Brough, director of consulting services, Transcontinental Database Marketing If you're a mailer seeking advice about making the best list selections, you've come to the right place. The following suggestions should give you an edge.Profile your house list. House lists can help determine how to apply targeted selections on prospect lists. For example, a concentration of ZIP codes on the…

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Mailing Lists: Understanding the Dynamics of Consumer Data

By Aliza Bornstein, copywriter, Melissa DataIn a January 28, 2009 webinar, host Dan Anglin covered such topics as: sources utilized during compilation; demographic and geographic selects; learning from existing customers and responders; and tips and trends.1. Where do major data compliers get their data? Major compilation sources include: voter registration records; county deed records; mail order and Internet purchase transactions; warranty…

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12 Questions to Ask a List Vendor

By Jeffery Dobkin, marketing consultant, author, and professional speaker1. Ask the origin of the list. There are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle…

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Finding The Right Mailing List For Your Business

Dan Anglin, Senior Sales Specialist, Modern PostcardThe right list is critical to the success of your mail campaign. 40-41 percent of your direct mail success begins with the list. It doesn't matter if your mail piece is beautiful, has a great offer, a stunning design, or a strong call to action. If you add in the wrong list, what happens?…

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Why New Move Mailing Lists Work: Part 2

By David Bancroft Avrick, president of Avrick Direct, Inc.One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists. There are currently over 900 New Move lists on the marketplace - and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year. Approximately 43 million…

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Why New Move Mailing Lists Work: Part 1

By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists. There are currently over 900 New Move lists on the marketplace - and each one has a number of mailers using the list. In the United States, close to 25% of the households move every year. Approximately 43 million people…

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Raise Funds Online With These Nine E-mail List-Building Tips

By Alan Sharpe, Certified Fund Raising ExecutiveThe secret to raising funds online is not Facebook, Twitter, texting, oreven your website. It's email. To raise money on the Internet youneed the email addresses of folks who believe in your cause and want to seeyou in their inbox. Here are nine principles to follow in acquiring thoseaddresses.1. Only add subscribers to your…

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11 Powerful Emotions to Energize Your Fundraising Letters

By Dean Rieck, direct mail copywriterTo some extent, all marketing is based on emotion. Whether you're buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the decision-making process.However, nothing relies on emotion quite so much as fundraising letters. How people "feel" about your cause will determine how they respond to your appeals.While…

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Fundraising in Tough Economic Times

By Alan Rosenspan, Alan Rosenspan & AssociatesMany nonprofits are cutting back their marketing these days because of the ever-rising price of gasoline, food and other basics. They figure that people just don't have as much disposable income as before, which may be true.However, I think they are making a mistake. Back in the 1980's - Sam Walton was asked what…

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The Only 4 Numbers You Need for Direct Mail Fundraising

By Alan Sharpe, copywriter and president of Raiser SharpeA while back I realized that measuring the effectiveness of direct mail fundraising campaigns is a lot easier than I'd thought. I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On Investment,…

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