Get Consumers’ Attention with Local Listings

Manish Pate, CEO, Where 2 Get It Have you ever used Google Maps or Yahoo Local to find a restaurant nearby? If so, you've used one of the most powerful online tools available to large and small businesses. The completeness, accuracy, and consistency of this data--called local listings--can turn into a gold mine if the information is managed properly.So, why are…

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Use a Specialty Mailing List to Find Customers and Increase Sales

Anthony J Pensabene, Expert Author, EzineArticles.com When a business begins, its executives must think about what population the business' services and products can best help. The chosen population is known as the target market. Marketing and advertising initiatives are then geared towards intriguing the target market. Smaller businesses may not have a lot of resources to spend searching for the desired…

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How To Own Your Local Consumer Market With Saturation Mailings

By Bob Martel, president, JMB Marketing GroupIf you do business locally, or want to enter a new market area quickly, you don't want to overlook the value of a saturation mailing within a radius of your business, or across a specific ZIP Code™. The USPSĀ® is standing by, waiting to help you deliver a cost-effective message to your new prospects!Imagine…

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Create Your Mailing List

USPSĀ® WebsiteAn effective mailing list is more than names and addresses--it's a record of each person's buying behaviors. Your customer list can track how often they shop with you, what they typically buy, and how much they spend. Keeping track of your customers and their purchasing habits will help you to personalize offers and increase the likelihood of a sale…

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7 Questions to Ask an E-Mail List Vendor

Kendra Jaros, manager, internet.com newsletter publishing groupRenting third-party lists is one of the most common ways to acquire customers and/or build in-house email lists. Where do you begin? Doing your homework saves headaches later -- headaches driven by poor results, spam complaints, wasted time and money, and bad public relations. There seem to be a limitless number of companies pitching email…

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List Hygiene: Your Smartest Move

By Lou Mastria, chief privacy officer and vice president of public affairs, NextAction CorpCan there be targeted marketing without accurate information? I say no.From e-mail to direct mail, the need for sound list hygiene practices is not only ever-present, but ever-increasing. Why? For me, it comes down to the belief that a global list hygiene strategy is part and parcel of…

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7 Criteria to Make Massive Profits From Absentee Owners

By Jason R. Hanson, author & founder, National Real Estate Investor MonthListen; before you read any further, go grab a pen and pad of paper, because this is going to be one of the most valuable articles you've ever read. You're going to learn how to dominate your local niche of absentee owners and easily make six figures a year…

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Email List Hygiene: Keep It Clean

By Spencer Kollas, director of delivery services, StrongMail SystemsLast month, I provided best practices to maximize email deliverability with the first step in this series, data capture. The next logical, and critical step is applying effective list hygiene techniques. Maximizing email deliverability does require managing many factors, but once you understand the various components, the process is fairly straightforward. Even if…

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