Better Marketing Starts with Better Data

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well as the operations of a…

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Introducing the New and Improved Global Email Web Service

How It Can Protect and Increase Your Email Reputation Score By Oscar Li, Data Quality Sales Engineer/Channel Manager for Global Email Melissa Data recently introduced several improvements and new features to its Global Email Web Service - an all-in-one real-time email mailbox validation and correction service. Here's a quick list of our latest improvements:Improved fuzzy matching of domain correctionsUpdated our…

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Melissa Data Publishes Insight on Top Global Data Quality Challenges

After 30 years in the industry, we've seen firsthand what bad data does to good companies. You'll be surprised to learn some of the issues companies have with their data. We've collected the top 30 most pervasive data quality issues - and what you need to know to solve them. Download our free Melissa Data Magazine to learn more. Also…

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Melissa Data Named to DBTA 100: Companies That Matter Most in Data

Rancho Santa Margarita, CALIF, June 2, 2015 - Melissa Data, a leading provider of international contact data quality and address management solutions, today announced it was named for the third consecutive year to the DBTA 100, Database Trends and Applications magazine's list of the companies that matter most in data."Clean, consistent and complete customer data is at the heart of smooth business operations.…

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Melissa Data’s Listware for Salesforce Enables Enterprise Data Quality with Batch Verification of Global Addresses

Data Quality Plugin Increases Efficiency with Auto-Completion of Worldwide Customer Addresses; Optimizes Development with Flexible Mapping of Address Fields Rancho Santa Margarita, CALIF. - April 15, 2015 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced batch processing of worldwide address verification in Listware┬« for Salesforce┬«, its powerful data quality plugin that integrates data…

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Melissa Data and Crafty Clicks Partner to Enable Real-Time Global Address Verification for Magento Users

Verified and Correct Worldwide Customer Addresses Reduce Shipping Costs and Eliminate Online Fraud; Fast, Address Auto-Completion Boosts Shopper Conversion Rates Rancho Santa Margarita, CALIF. - March 24, 2015 - Melissa Data, a leading provider of contact data quality and data integration solutions, today announced a new global address verification plugin for users of the Magento content management system for ecommerce…

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Melissa Data Completes the Data Quality Circle with Addition of Profiler Tool for SQL Server Integration Services

Flagship SSIS Developer Suite Now Enables Data Assessment and Continuous Monitoring Over Time; Webinar Adds Detail for SSIS Experts Rancho Santa Margarita, CALIF - March 17, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced its new Profiler tool added to the company's flagship developer suite, Data Quality Components for SQL Server…

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Data Profiling: Pushing Metadata Boundaries

By Joseph Vertido Data Quality Analyst/MVP Channel Manager Two truths about data: Data is always changing. Data will always have problems. The two truths become one reality--bad data. Elusive by nature, bad data manifests itself in ways we wouldn't consider and conceals itself where we least expect it. Compromised data integrity can be saved with a comprehensive understanding of the…

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Melissa Data Adds Real-Time Demographics to Personator, Flagship Contact Verification and Append Cloud Service

Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence Rancho Santa Margarita, CALIF - January 28, 2015 - Melissa Data, a leading provider of contact data quality and address management solutions, today announced the addition of demographic data to Personator, the company's flagship contact verification and append service. An all-in-one cloud service to correct and complete contact…

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