Melissa Data Advocates Big Data Quality and Big Data Blend Practices for Authoritative Big Data Analytics

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PentahoWorld Presentation Details Data Blending Practices to Ensure Meaningful Intelligence

Rancho Santa Margarita, CALIF – October 1, 2014 – Melissa Data, a leading provider of contact data quality and data enrichment solutions, today advocated data quality practices as critical to maintaining the validity and power of Big Data analytics.… Read More

Melissa Data Teams with V3Gate for Government Market Expansion

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Partnership Supports Federal, State and Local Agencies in Meeting Big Data Missions, Enhances Public Sector IT Deployments with Integrated Data Quality

Rancho Santa Margarita, CALIF – September 17, 2014 – Melissa Data, a leading provider of contact data quality and data integration solutions, today announced its strategic relationship with V3Gate, an established IT solutions provider to the federal government.… Read More

Melissa Data Helps Improve Quality of Care through a Single View of the Patient

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New Company Magazine Features Data Quality Insights on Merging Duplicate Patient Records into a Golden Record, also Tips on Improving Healthcare Data Warehousing

Rancho Santa Margarita, CALIF. – September 9, 2014 – Melissa Data, a leading provider of global contact data quality and data enrichment solutions, today announced matching and de-duping functionality that solves duplicate records for healthcare database administrators (DBAs).… Read More

Managing Unique Customer Identities with Master Entity Indexes

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By David Loshin

In the past few entries in this series we have basically been looking at an approach to understanding customer behavior at particular contextual interactions that are informed by information pulled from customer profiles.

But if the focal point is the knowledge from the profile that influences behavior, you must be able to recognize the individual, rapidly access that individual’s profile, and then feed the data from the profile into the right analytical models that can help increase value.… Read More

Melissa Data, OrderCup and General Medical Team to Present Insight on Data Quality Challenges of International Customer Addresses

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Featured at ‘Growing Global’ Conference, Ecommerce Leaders Discuss Strategies to Reduce Shipping Costs and Fraud Through
Better Customer Data

 

Rancho Santa Margarita, CALIF. – July 9, 2014 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced it is hosting a panel discussion focused on the data quality challenges of global customer data and addressing, slated for July 16 at 2:30 p.m.… Read More