Hip, Hip, Hooray! The Elephant Gets Addressed Today.

Melissa Team | Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Data Enhancement, Data Enrichment, Geocoding, Global Address Verification, Identity Resolution | , , , , , , , ,

What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it all stems from one big beast – bad address data. Customer communication, fraud prevention, predictive analytics and ultimately, your bottom line, all hinge on the quality of your address data.… Read More

4 Ways MAK™ Optimizes Address Data

Melissa Team | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, MAT | , , , , , , , , ,

Any book made publicly available can be identified by an ISBN. It’s a unique identifier used worldwide by publishers, booksellers and libraries. Just like an ISBN, your business can utilize a unique identifier for every street address – the Melissa Address Key™ (MAK).

MAK technology is address data management at its finest. With address identifier technology, organizations can transform global address data into a reliable index of numerical keys, essentially creating coded addresses.… Read More

Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Melissa Team | Address Correction, Address Standardization, Address Validation, Address Verification, Customer Identities, Data Cleansing, Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Ecommerce, eIDV, EIV, Email Verification, Full Contact Authentication, Geocoding, Global Address Verification, Global ID Verification, Global Phone Verification, Identity Resolution, International Address Verification, Personator World

Up Close & Personal – The Four P’s of People Data

Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data.

1. Protect your organization – By verifying customer identities, you protect yourself against potential fraud.… Read More

Rinsing Out Bad Patient Data Increased Efficiency for Dental School

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Case Studies, Case Study, Clean Suite, Data Cleansing, Data Quality, Data Quality Services, Global Address Verification, Global Data Quality | , , , ,

Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency.

Mailing has always been an integral form of communication for the school.… Read More