Data Quality in the Insurance Sector

Melissa UK Team | Address Check, Address Quality, Address Standardization, Address Validation, Address Verification, Geocoding, Global ID Verification, Personator

The importance of Data Quality in the Insurance sector

Data is becoming increasingly valuable in the technology age. There’s also a lot more of it available as consumers become more comfortable with sharing their personal information through their connected devices.

However, data needs to be clean and accurate to add value to a business, and nowhere is this more important than for those in the insurance sector.… Read More

Leaking Profits? Plug up the UAA Drain!

Melissa Team | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Article, Direct Mail, Mailing, Mailing & Shipping, Mailing Lists, NCOA, PAVE Certified | , , , , , , , , ,

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas.… Read More

Hip, Hip, Hooray! The Elephant Gets Addressed Today.

Melissa Team | Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Data Enhancement, Data Enrichment, Geocoding, Global Address Verification, Identity Resolution | , , , , , , , ,

What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it all stems from one big beast – bad address data.… Read More

4 Ways MAK™ Optimizes Address Data

Melissa Team | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, MAT | , , , , , , , , ,

Any book made publicly available can be identified by an ISBN. It’s a unique identifier used worldwide by publishers, booksellers and libraries. Just like an ISBN, your business can utilize a unique identifier for every street address – the Melissa Address Key™ (MAK).… Read More

Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Melissa Team | Address Correction, Address Standardization, Address Validation, Address Verification, Customer Identities, Data Cleansing, Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Ecommerce, eIDV, EIV, Email Verification, Full Contact Authentication, Geocoding, Global Address Verification, Global ID Verification, Global Phone Verification, Identity Resolution, International Address Verification, Personator World

Up Close & Personal – The Four P’s of People Data

Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data.… Read More