[WEBINAR] The Importance of Knowing Your Customer

Cassidy Littleton | 2020, Ecommerce | ,

Ecommerce volume is soaring—and the holidays will drive demand even higher. It’s more important than ever before to understand your website’s audience and avoid the problems that come from inadequate order verification.

In this webinar, we’ll draw from Digital Commerce 360 data and news reporting to discuss how retailers can avoid the problems that come from insufficient knowledge of their customers—as individuals.… Read More

Gartner Names Melissa to Data Quality Solutions Magic Quadrant

Melissa Team | 2020, Data Enhancement, Data Enrichment, Data Integration, Data Management, Data Quality, Press Release

The world’s leading research and advisory company’s evaluation recognizes vendors for completeness of vision and ability to execute

Rancho Santa Margarita, CALIF – September 23, 2020 – Melissa Data, a leading provider of global data quality and address management solutions, today announced it has been positioned by Gartner as a Niche Player in the Magic Quadrant for Data Quality Solutions1.… Read More

Melissa Extends Global Sponsorship of SQLSaturdays

Cassidy Littleton | 2020, Data Quality Components for SSIS, News & Events, Press Release, SQL Server Integration Services

Rancho Santa Margarita, CALIF – September 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced its global sponsorship of the SQLSaturdays event series supporting Microsoft data professionals worldwide with networking, education, and peer-based learning. Melissa will sponsor an ongoing slate of free events around the globe, addressing data quality challenges across data management, cloud and hybrid architecture, analytics, business intelligence, AI, and more.… Read More

So steigern Unternehmen den Erfolg von E-Mail-Kampagnen

Melissa DE Team | 2020, E-Mail Validierung, Germany | ,

Laut der Studie „E-Mail-Marketing Benchmarks 2020“, die absolit® Dr. Schwarz Consulting in Zusammenarbeit mit dem Deutschen Dialogmarketing Verband (DDV) erstellt hat, kommunizieren 95 Prozent der 5.000 deutschsprachigen Top-Unternehmen mit ihren Kunden per E-Mail. Dabei ist mit mehr als 99 Prozent vor allem der Anteil aus dem Handel sehr groß.¹

Allerdings missachten Unternehmen einige Grundvoraussetzungen im Rahmen ihrer E-Mail-Marketing-Aktivitäten, so ein weiteres Ergebnis der Studie.… Read More

Melissa Named a Leader in the G2 Grid Report for Data Quality

Melissa Team | 2020, Clean Suite, Data Enhancement, Data Integration, Data Management, Data Quality, Data Quality Services, Global Business, Global Data Quality, Press Release

Rancho Santa Margarita, CALIF – July 14, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Data Quality Suite and Melissa Clean Suite—have been named “Leader” in the Grid Report for Data Quality | Summer 2020 by real users on G2, the world’s leading business solutions review website.… Read More