SMARTech’s main challenge was integrating disparate data sources into a data-centric hub for the purpose of consumer and constituent engagement. It was essential to utilize a master data management solution that would successfully allow SMARTech to gain a single, accurate, organized view of their customers by consolidating data across different data sources.

The company also needed a strong technical support team that would aid in the implementation of a master data management solution, and provide quick replies to any issue that would arise during the transition process.

Melissa Data’s Total Data Quality Integration Toolkit (TDQ-IT) was the perfect solution. TDQ-IT is a complete enterprise platform that works within the SSIS data fl ow to deliver a wide range of data integration, transformation, and cleansing functionality including: profiling; parsing; cleansing; matching; and monitoring.

Ultimately, utilizing TDQ-IT proved to be a successful venture for SMARTech.

Read the full case study here: http://www.melissadata.com/whatsnew/dqt-tdqit-smarttech-case-study.pdf

 

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