Melissa UK Team – Global Intelligence Blog

May 13, 2020May 13, 2020 Melissa UK Team E-Mail, Email Append, Email Marketing, Email Verification

The Benefits of Email Verification

For a long time, we have recognised email to be a core communications channel. With 37% of UK companies stating that email is the most important means of communications with their customer base it’s a key channel for generating revenue. We also know that something with an everyday core value comes with everyday problems, which brings us to the subject…

May 4, 2020May 4, 2020 Melissa UK Team Address Quality, Address Standardization, Address Verification, Data Quality, Ecommerce

Improving your eCommerce game during COVID-19

COVID-19 has put a halt to our economy. However, many sectors are improvising to survive during the pandemic to keep business flowing, or at least partly flowing. If you are reading this article you are probably aware of the current state our beloved retail industry that’s taking a massive blow; particularly negatively impacting on those that operate in the high…

April 15, 2020 Melissa UK Team Biometrics, Customer Identities, Ecommerce, Fraud Prevention

Identity: A two-way relationship between businesses and consumers

We have come a long way from filling cards with customer details, to outbound cold calling a list of numbers to upsell products (which tends to still happen). The rise of technology has uplifted the extensive use of digital databases & CRM systems, where many industries utilised this platform for better customer contact, service, and marketing to current and potential…

April 3, 2020April 18, 2020 Melissa UK Team Address Search, Ecommerce, Express Entry

How to Build a Web Address Form

As you have probably noticed, building a web address form has almost become a compulsory element for all websites that have a checkout procedure, quotation process or simple customer registration. This blog leads on nicely from what we covered in our previous one why address intelligence is vital for business in today's digital age where we highlighted the importance of address data.…

February 27, 2020March 17, 2020 Melissa UK Team CRM, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Quality, Data Quality Services, Deduping, Email Verification, Global Address Verification

CRM Maintenance: A Step by Step Guide on How to Clean & Maintain your CRM Database

As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle. CRM platforms can be used for continuous communications with current and potential prospects…

February 13, 2020March 17, 2020 Melissa UK Team Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Geocoding, Location Intelligence

Why Address Intelligence is Vital for Business in Today’s Digital Age

It all starts with good address data! We start this article by asking you what hurdles are resonating in your business today, we're talking about the things costing you money, from returned mail & merchandise, fraudulent transactions or even deeper insight to your data to allow for more effective marketing & communication efforts. Whatever the case it stems from bad…

December 9, 2019January 17, 2020 Melissa UK Team Address Check, Address Quality, Address Standardization, Address Validation, Address Verification, Geocoding, Global ID Verification, Personator

Data Quality in the Insurance Sector

The importance of Data Quality in the Insurance sector Data is becoming increasingly valuable in the technology age. There’s also a lot more of it available as consumers become more comfortable with sharing their personal information through their connected devices. However, data needs to be clean and accurate to add value to a business, and nowhere is this more important…

October 18, 2019April 18, 2020 Melissa UK Team Address Quality, Ecommerce, Express Entry, Location Intelligence, Mailing & Shipping, Postal Service

Address Autocomplete for eCommerce: Logistics

Faster and More Efficient Deliveries Following the first part to this series Address Autocomplete for eCommerce: Better Conversion Rates, highlighting the aspects of a better UX experience for better conversion rates, we would now like to dive into the logistics element of this location intelligence solution, and the impacts it can have on a business. First and foremost, businesses that…

October 16, 2019April 18, 2020 Melissa UK Team Address Quality, Ecommerce, Location Intelligence, Mailing & Shipping

Address Autocomplete for eCommerce: Better Conversion Rates

Better UX Experience for Better Conversion Rates - I’m sure to anyone reading this you would have experienced dropping off at the final stage of the checkout process, entering your details to the point of payment. Recent studies have shown that cart abandonment is still in the higher figures of 60 – 70%, furthermore nearly half those who abandon is…

September 13, 2019September 13, 2019 Melissa UK Team eIDV, Identity Resolution, Machine Learning, United Kingdom

Age Verification and Beyond for Online Gambling

Online gambling today Online gambling or as the new phase given, now being called “gaming” has had an overtake approach to young adults. As we see that these addictive mobile apps are drawing “punters” in for their weekly or even daily fix of sports betting. A report shows that these savvy and quite addictive sports betting apps are taking control…