Melissa UK Team | Global Intelligence Blog

September 29, 2020 Melissa UK Team Data Audit, Data Cleansing, Ecommerce, Fuzzy Matching, Global Address Verification, Global Data Quality, Global Email, Global Name, Global Phone Verification, Golden Record, Identity Verification, IP Location

Why Clean Customer Data is Crucial for E-Retailers During and Post Pandemic

COVID lock-down has caused ongoing consumer fears about situating in busy public areas, leading to a downturn in high street sales for retailers, as a result, a greater appreciation for the convenience of online shopping has led to those in eCommerce experiencing a surge in sales during the pandemic. By the end of the year, online sales are projected to…

June 30, 2020 Melissa UK Team Address Quality, Data Quality, Eircode

Winning With EIRCODE

What is Eircode Ireland was one of the few developed nations without a postcode system, this saw approximately 800,000 address and over 35% of properties sharing their address with at least one other property meaning no house name or number for the percentage of these premises. As this may not seem like the biggest of issue, when scaling it down…

June 19, 2020June 19, 2020 Melissa UK Team Address Quality, Clean Suite, Data Audit, Data Cleansing, E-Mail, Email Verification, Phone Verification

Data Cleansing – What You Need to Know

Today, organisations heavily rely on data for everyday business activities. This makes data cleansing a critical requirement for anyone who has a database, so their organisation can yield better results across all operations. Following are some core benefits of cleansing your data 1. A complete, accurate and real-time view on your database Up to 30% of a database can go…

May 27, 2020May 27, 2020 Melissa UK Team Analyzing Data Quality, Data Matching, Deduping, Duplicate Elimination, United Kingdom

Benefits of a Single Customer View

What is a single customer view? A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have on your prospects or customers which may be of entered into your systems from various channels and merging it into one single record. Most companies will experience this problem of having…

May 13, 2020June 19, 2020 Melissa UK Team E-Mail, Email Append, Email Marketing, Email Verification

The Benefits of Email Verification

For a long time, we have recognised email to be a core communications channel. With 37% of UK companies stating that email is the most important means of communications with their customer base it’s a key channel for generating revenue. We also know that something with an everyday core value comes with everyday problems, which brings us to the subject…

May 4, 2020May 4, 2020 Melissa UK Team Address Quality, Address Standardization, Address Verification, Data Quality, Ecommerce

Improving your eCommerce game during COVID-19

COVID-19 has put a halt to our economy. However, many sectors are improvising to survive during the pandemic to keep business flowing, or at least partly flowing. If you are reading this article you are probably aware of the current state our beloved retail industry that’s taking a massive blow; particularly negatively impacting on those that operate in the high…

April 15, 2020 Melissa UK Team Biometrics, Customer Identities, Ecommerce, Fraud Prevention

Identity: A two-way relationship between businesses and consumers

We have come a long way from filling cards with customer details, to outbound cold calling a list of numbers to upsell products (which tends to still happen). The rise of technology has uplifted the extensive use of digital databases & CRM systems, where many industries utilised this platform for better customer contact, service, and marketing to current and potential…

April 3, 2020April 18, 2020 Melissa UK Team Address Search, Ecommerce, Express Entry

How to Build a Web Address Form

As you have probably noticed, building a web address form has almost become a compulsory element for all websites that have a checkout procedure, quotation process or simple customer registration. This blog leads on nicely from what we covered in our previous one why address intelligence is vital for business in today's digital age where we highlighted the importance of address data.…

February 27, 2020March 17, 2020 Melissa UK Team CRM, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Quality, Data Quality Services, Deduping, Email Verification, Global Address Verification

CRM Maintenance: A Step by Step Guide on How to Clean & Maintain your CRM Database

As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle. CRM platforms can be used for continuous communications with current and potential prospects…

February 13, 2020March 17, 2020 Melissa UK Team Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Geocoding, Location Intelligence

Why Address Intelligence is Vital for Business in Today’s Digital Age

It all starts with good address data! We start this article by asking you what hurdles are resonating in your business today, we're talking about the things costing you money, from returned mail & merchandise, fraudulent transactions or even deeper insight to your data to allow for more effective marketing & communication efforts. Whatever the case it stems from bad…