Reasons Why Verification Of Identity Is Crucial In Emerging Markets

In the film Face Off, John Travolta steals the identity of the antagonist by undergoing a face transplant. He could access everything that the opponent has by doing this. But in reality, one does not need a face transplant. As more and more transactions have moved online, getting the personal details of another person is good enough to gain access…

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Data Quality & Its Impact on Marketing Campaigns

Data is undoubtedly the backbone of any organization’s strategies and marketing campaigns. Simply put, if the right data is not available, or the quality of data is not up to the mark, analysts will end up making wrong decisions, which would have a trickledown effect from the higher echelons of the management teams, right till the lower levels within an…

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Five Reasons to Start Investing in Data Quality Consulting Today

Data has become the keyword to reckon with in each and every organization out there. It would be safe to say that data management has become the top most priority for organizations, given the complexity and importance it poses within the business’s structure. Given the important role data plays in the day to day functioning of an organization’s end goals;…

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Email Validation: the backbone of every email marketing campaign

Business and consumers rely heavily on emails, when it comes to communicating with each other. Since email messaging is an integral part of every business’ communication channel, it has become one of the most important communication tools within the business world. With this said and done, there is no denying the fact that email marketing has become a high level…

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