How to Successfully Use Deck Cards

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By Craig Huey, president of Creative Direct Marketing Group
They arrive in the mail and, because of their large bulk, always stand out.
A card deck is a package of individual cards wrapped together and mailed to either a business or consumer. These decks vary in quantity, often containing up to 60 cards or more, each competing for the prospect’s attention.
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7 Reasons Print Will Make a Comeback in 2011

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By Joe Pulizzi, founder of Junta42 & Content Marketing Institute
Print can still play an important role in your overall content marketing mix.
Okay…there, I said it.
You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era of iPads and Apps, there is still a role for print.
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Yogi Berra’s 10 Wacky (but Wise) Tips on Direct Marketing

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By Dean Rieck, direct mail copywriter
Lawrence Peter “Yogi” Berra is a 15-time All Star. He won the American League Most Valuable Player award three times, played in 14 World Series, and set a number of baseball records–any one of which would assure a lifetime of fame and fortune for most people.
But, what is Yogi best known for? His slips of the tongue.
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Thoughts on Reinvention

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By Nani Paape, independent project facilitator
I recently read an article about technological change written by Martha Beck. She says it’s no longer appropriate to ask, “Is your life on track?” She says that technological and cultural changes are happening so fast that there is no track anymore.
She suggests adopting a new metaphor–a kayak instead of a train–to more nimbly navigate into new, as-yet-uncharted, waters.
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The 7 Myths That Can “Undercook” Your Direct Mail

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By Dean Rieck, direct mail copywriter
“Why do you cook with the oven door cracked open?”
It seemed like a logical thing to ask, but my wife gave me one of those “that’s a stupid question” looks, as if I was wondering why she breathes or shops. “Because, that’s the way I’ve always done it, that’s why.”
Not that it mattered, but I was curious.
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