One of the major mailing list categories is Change-of-Address (CHADS) or “New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list.

One of the major mailing list categories is Change-of-Address (CHADS) or 

“New Move” lists. There are currently over 900 New Move lists on the marketplace – and each one has a number of mailers using the list.

The secret to raising funds online is not Facebook, Twitter, texting, or

even your website. It’s email. To raise money on the Internet you

need the email addresses of folks who believe in your cause and want to see

you in their inbox.

To some extent, all marketing is based on emotion. Whether you’re buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the decision-making process.

However, nothing relies on emotion quite so much as fundraising letters.

Many nonprofits are cutting back their marketing these days because of the ever-rising price of gasoline, food and other basics. They figure that people just don’t have as much disposable income as before, which may be true.