How to Deal with “Do Not Mail” Mania

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By PostCom, Association for Postal Commerce
These days in the mailing industry undoubtedly are not the best of times. They may not be the worst either, but they certainly are challenging. For the past three years, those who use mail for business communication and commerce have had to deal with unrelenting attacks by self-styled critics of our industry and practices who are relentlessly pursuing state and federal legislation that would stringently limit your ability to use mail within your business.
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Prospect Better to Grow Existing Lists

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Greg Grdodian, President, Edith Roman-ePost Direct
Do you know what you’re doing? That’s not a personal question. All mailers should ask it when building their customer lists. It means, simply, do you have a plan in place?
If it’s time to generate more top-line revenue, then it’s time to grow your list. It should be done methodically, using tried-and-true direct marketing methods.
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Simple Rules to Make the Most of List Rentals

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By Dave Scott, CEO, Marketfish

The secret to successful list marketing is good testing. Unfortunately, many companies aren’t sure how to test effectively. They simply rent a list of prospects, send out their e-mail to everyone on that list, and wait for the results. When their campaign isn’t successful, they assume list marketing doesn’t work, and never try it again.
If testing is done right, it can be a powerful tool for any direct marketer.
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9 Things to Put in Your List Welcome Messages

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By Mark Brownlow, Email Marketing Reports
The list welcome message is the email that goes out to someone automatically and immediately once you add their email address to your list. They’re often marketing disasters…using technical jargon to simply state that address X was added to List Y. Not very engaging.
The reason they’re so bad is that they usually get set up as an afterthought, or they simply feature the pre-programmed message that the email delivery service offers as a default.
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Get Consumers’ Attention with Local Listings

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Manish Pate, CEO, Where 2 Get It 
Have you ever used Google Maps or Yahoo Local to find a restaurant nearby? If so, you’ve used one of the most powerful online tools available to large and small businesses. The completeness, accuracy, and consistency of this data–called local listings–can turn into a gold mine if the information is managed properly.
So, why are local listings so important?
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