Postcard Marketing: Top 5 Goals of Direct Mail Postcards

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By Jeffrey Dobkin, marketing consultant, author, and professional speaker
Here’s why I like postcard marketing campaigns: Short, crisp, and to the point, direct mail postcards are one of the fastest and lowest cost ways to make your phone ring.
Postcards are not necessarily a good marketing campaign for the straight-up, out-and-out closing of a sale, but if created correctly, direct mail postcards can be great for pre-selling products and services, building brand awareness, and creating customer loyalty.
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What About Mail?

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By Susan Plonkey, VP of Sales, USPS®
As marketing budgets improve, now is the time to add mail to the mix.
The nation’s economy continues to gain strength, and we’re seeing marketing budgets start to rebound. That’s good news for us all.
As you plan where to allocate these increased dollars, don’t overlook direct mail. There’s no other marketing channel that’s as highly targeted, incredibly impactful, and offers such a strong ROI.
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How to Successfully Use Deck Cards

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By Craig Huey, president of Creative Direct Marketing Group
They arrive in the mail and, because of their large bulk, always stand out.
A card deck is a package of individual cards wrapped together and mailed to either a business or consumer. These decks vary in quantity, often containing up to 60 cards or more, each competing for the prospect’s attention.
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7 Reasons Print Will Make a Comeback in 2011

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By Joe Pulizzi, founder of Junta42 & Content Marketing Institute
Print can still play an important role in your overall content marketing mix.
Okay…there, I said it.
You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era of iPads and Apps, there is still a role for print.
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Yogi Berra’s 10 Wacky (but Wise) Tips on Direct Marketing

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By Dean Rieck, direct mail copywriter
Lawrence Peter “Yogi” Berra is a 15-time All Star. He won the American League Most Valuable Player award three times, played in 14 World Series, and set a number of baseball records–any one of which would assure a lifetime of fame and fortune for most people.
But, what is Yogi best known for? His slips of the tongue.
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