Author - Global Intelligence Blog

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API | analytics, BI, big data, business intelligence and analytics, change of address, cleansing, COA, contact data quality, data quality, Data Solutions, data tools, deduping, demographics, enrichment, firmographics, global data quality, IP Location, matching, MDM, property data, survivorship, target marketing, updating, verification

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls

Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.… Read More

New Report Examines Dueling Priorities in Banking: Identity Verification and Customer Experience

Author | Customer Identities, Data Quality, Digital Identity Verification, eIDV, GDPR, Global Data Quality, Global ID Verification, Identity Resolution, News & Events, Press Release | data quality, eIDV, fraud prevention, GDPR, global ID verification, ID Resolution, identity verification, IDV, know your customer, KYC, Minimize false positives, news, Press Release, Watchlist

Aite Group Assessment Highlights Melissa’s Approach to Verify Identity at Onboarding, Complementing Industry Mandate for Easy, Frictionless Banking

Rancho Santa Margarita, CALIF – February 27, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of “Identity Verification: Successful Strategies to Minimize False Positives and Risk,” a new report commissioned by Melissa and produced by Aite Group.… Read More

The Half-Life of Data

Author | Big Data, Data Cleansing, Data Quality, Global Data Quality | bad data, data cleansing, data quality, half-life of data, NoCOUG, Oracle

Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux.

In The Half-Life of Data, Bud Walker, Vice President of Enterprise Sales and Strategy for Melissa, breaks down the true nature of data and what it means for your business.… Read More

How useful is demographic data for targeted advertising use?

Author | Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Personator | advertising, Advertising strategy, consumer data, demographic data, demographics, Personator Consumer, Personator WS

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people who don’t have them.… Read More

Accurate Proximity Data – Help or Hindrance for Today’s Brick & Mortar?

Author | Geocoding, Location Intelligence, Street Route | Distance Calculator, location data, Proximity, Store Locator, Street Route, Street Route Web Service

Can giving your customers accurate proximity data to your brick and mortar store help your business? There are many Store Locator solutions on the market which businesses use to help potential customers come to the decision that the proximity will result in an actual visit. This usually requires integrating a third party web site widget or licensing an API. When integrated, most offer a sorted list of ascending distances from the starting location to the respective stores.… Read More