How useful is demographic data for targeted advertising use?

Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential home to a client. Likewise, banks can use an individual’s income and occupation to properly target services and products such as credit cards to people…

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Accurate Proximity Data – Help or Hindrance for Today’s Brick & Mortar?

Can giving your customers accurate proximity data to your brick and mortar store help your business? There are many Store Locator solutions on the market which businesses use to help potential customers come to the decision that the proximity will result in an actual visit. This usually requires integrating a third party web site widget or licensing an API. When…

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Coordinates Cooperate with GeoCoder

Rural America. Farm country. Quiet living. Some phrases that come to mind when thinking about a small town like Potwin, Kansas. With a population of 468, how is it possible that Potwin is also home to more than 600 million IP addresses? Some of which are connected to scammers, spammers and fraudsters! Confounded Coordinates Using IP geolocation to map a…

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Google Gets Nailed for GDPR

Today is Data Privacy Day! A good day to remind our readers about GDPR data privacy regulations and those pesky goalposts. If you haven’t been keeping up, the GDPR hammer is coming down hard and fast on tech giants like Google, who was recently hit with a fine totaling 50 million Euros (about $57,192,500) by France’s data protection regulator CNIL.…

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does your address data fit the fields?

Can US addresses fit into 35 characters? At Melissa, we have seen this request where users of address verification software have predefined length and field-type restrictions. Most commonly, we have seen people using versions of SAP that restrict an address into the following fields with the maximum length in parenthesis. Address1 (35), Address2 (35), City (35), State (10), Zip (10).…

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Melissa Unlocks Insight and Revenue with Breakthrough AI Tools for Clinics and Research Centers

Cutting Edge Data Quality Transforms Real-World Clinical Data into a Future-Proofed, Research-Ready Data Goldmine for Better Patient Care Melissa, a leading provider of global contact data quality and identity verification solutions, today announced advanced artificial intelligence (AI) solutions that combine machine reasoning, natural language processing, and machine learning to tackle one of healthcare’s biggest problems: the time and cost of data…

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Electronic Identity Verification Reduces Ecommerce Fraud by 90%

Ecommerce companies never seem to get ahead of sneaky fraudsters. Z1 Motorsports was no exception. Even after adopting an intensive 7-minute process to verify its customers, the company still suffered annual losses of $250,000, plus labor costs. Z1 realized something needed to be done - the automotive parts retailer called on Melissa for help with digital identity verification. After just one…

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Melissa Sponsors PASS Summit Session on Optimizing Your Data Quality Business

Free Lunch and Learn Session Guides Data Quality Pros in Applying Tools, Accelerating Analytics, and Monetizing Data Cleansing Rancho Santa Margarita, CALIF – October 23, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its PASS Summit session, “Data Quality: What’s in it For Me?” This free lunch and learn session is geared…

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