Clinical Research Customer Case Study Featured at Bio-IT World Demo
Rancho Santa Margarita, CALIF – April 2, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, will offer a real-world look at how to clean, harmonize, and connect disparate content sources for clinical discovery at the upcoming Bio-IT World Conference. Melissa will share a clinical research customer case study to illustrate how traditional data quality methods effectively blend with ontology-enabled artificial intelligence (AI) for machine reasoning.… Read More
Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency.
Mailing has always been an integral form of communication for the school.… Read More
The headline is true – the University of Washington increased its fundraising revenue ten-fold after implementing Melissa’s solutions. This resulted in a staggering $2.7 billion win in campaign revenue.
Read the entire case study to see what the University has to say about their experience with Melissa and what exactly it was that led to such a jump in revenue.
The primary solution of choice – Melissa’s Data Quality Suite – an all-in-one People Data verification tool.… Read More
WebVisitor Tool Identifies Web Traffic, Enhances Customer Data for Retargeting with Omnichannel Marketing Campaigns
Rancho Santa Margarita, CALIF – March 19, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced WebVisitor, its new targeting tool enabling marketers to more effectively reach prospects who are already actively engaging with a brand. With web visitor identification and enhanced contact data, marketers can quickly generate new leads, improve lead scoring, and create highly personalized omnichannel marketing campaigns.… Read More
Never judge a book by its cover – or in this case, never invest in a property based off a picture! From investors, to lenders, to real estate professionals and insurance agents, the details in any property project determine whether you or your client will find either success or ruin in a property venture. Big data translates to big insight when used properly and that applies to property hunting today more than ever before.… Read More