Global Intelligence Blog

There’s no doubt about it – the better the quality of your data, the more useful it will be for decision making. Though many companies aspire to have ‘data-driven’ objectives, a study found that only
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Netflix uses data to understand customer preferences and create blockbuster series based on them. Coco-Cola leveraged data analytics to personalize advertisements. UBER identifies trends to set dynamic prices and solve the demand-supply gap. Today, data
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Though we’ve moved forward from landline phones to personal mobiles, a phone call remains the ideal way to connect with customers. 56% of a survey’s respondents ranked the telephone as their most preferred communication channel.
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Businesses need to know their customer details not only to be able to assess their needs but also to comply with governmental KYC and AML regulations. In Australia, any business that provides services listed under
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Covid 19 has literally forced all retailers to build an online presence. E-commerce sales are consistently growing and there’s very little that can’t be bought online today. Unfortunately, the growth in sales is being matched
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Data is undoubtedly the backbone of any organization’s strategies and marketing campaigns. Simply put, if the right data is not available, or the quality of data is not up to the mark, analysts will end
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Data has become the keyword to reckon with in each and every organization out there. It would be safe to say that data management has become the top most priority for organizations, given the complexity
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Business and consumers rely heavily on emails, when it comes to communicating with each other. Since email messaging is an integral part of every business’ communication channel, it has become one of the most important
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