When businesses need to make decisions about their future, they rely on data. Data is what determines where the next store should be opened, how to segregate customers on email lists, etc. Businesses deal with
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Comprehensive customer data powers personalization at scale, eliminating the knowledge gap Rancho Santa Margarita, CALIF – May 26, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced strategies
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Prognostizierte Ausgabenwelle bietet Möglichkeit für nachhaltige Customer Experience Köln. Melissa, ein führender Anbieter globaler Datenqualitäts- und Adressmanagementlösungen, hat heute Insights für intelligente Kundenbindungsaktivitäten veröffentlicht. Diese sollen Online-Händlern helfen, langfristige Beziehungen zu Kunden aufzubauen, die sie
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Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact. Melissa’s tools and services pair robust consumer data with a spectrum of third-party datasets, empowering marketers with identity cross-matching that closes gaps in data profiles and delivers a full, single view of the customer.

With predictions of the eCommerce market growing to 3.5 trillion pounds by 2021 and by 2022 almost 30% of all global consumer sales will be online, it’s no wonder why eCommerce is the trending space to be
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Predicted post-pandemic spending wave presents opportunity to nurture relationships that deliver strong customer experience and long-term value Rancho Santa Margarita, CALIF – April 28, 2021 – Melissa, a leading provider of global data quality and
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Personalization is key to improving customer experience. And, in order to personalize a customer’s experience on a website or application, you need the customer to log in. Most online players allow people to create accounts
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In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep
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Melissa Named Leader/High Performer in Multiple Spring 2021 G2 Grid Reports Melissa Clean Suite and Melissa Data Quality Suite earn top honors from leading business solutions user-based review website Rancho Santa Margarita, CALIF – March 30,
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There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible. Customers like being wooed and to do this, the right way, businesses
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Melissa to Showcase Unison Data Quality Management Platform in Free Dataversity Webinar Online session will highlight the role of customizable, browser-based data quality management in easing path to data governance Rancho Santa Margarita, CALIF –
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2021 has undoubtedly been a difficult year. As cities across the world went into lockdown mode, everything shifted online. We worked online from home, shopped online, banked online, and so on. As more and more
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The importance of having accurate, reliable customer data cannot be stressed enough. E-commerce is booming but unfortunately so is online identity fraud. In 2019, one in every fifteen people had fallen prey to identity theft!
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6AMLD, being asked by EU member states that financial institutions must make implementations to comply with its new measures by June 2021, this in tail will add even more rigid laws and procedures in place
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When you want to buy a new television, before you walk into a store, you’ll probably check prices online. From pens and pencils to jewellery, everything is available online today. E-commerce is a great opportunity
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How do brands decide where to open a store? How does an entrepreneur decide where to advertise his new company? What makes a company decide to promote one product and not the others? Data –
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The year 2021 is upon us, and moving in a rather fast paste, with many industries hit hard by the pandemic, this coming year may be a chance to spring for those business goals, targets
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Melissa Commemorates Today’s  ‘National Thank a Mail Carrier Day’ The leader in data quality and address management recognizes the USPS and its front-line workers who deliver  Rancho Santa Margarita, CALIF – February 4, 2021 – Melissa, a leading
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Händler können ihre Vorteile mit wenigen Klicks selbst ermitteln Köln. Ab sofort haben Händler die Möglichkeit, mit wenigen Klicks herauszufinden, wie viel Geld schlechte Adressdaten sie kosten. Denn Melissa, ein führender Anbieter globaler Datenqualitäts- und
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The continuing rise in digitalisation has led to businesses embracing digital operations. Online businesses saw an even bigger uplift during the pandemic as they enabled consumers to shop for their favourite brands, relatives to transfer
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2021 Melissa Catalog Highlights Tools that Fuel Clean Data in Drug Discovery, Research and Collaboration  New resource features healthcare data quality solutions powered by machine learning and designed to unlock complex data for clinical research
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Melissa 2021 Catalog Advocates Better Address Management, ID Verification, and Data Enrichment Resource guides offer customer data tools for DBAs, developers, and direct marketers; supplement features semantic data tools for healthcare research Rancho Santa Margarita,
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Death-related data obtained from Social Security records, obituaries and other sources can be used for many purposes. When it comes to direct marketing, verifying death dates and removing deceased individuals from your mailing lists can
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Data quality provider earns multiple awards and celebrates 35-year history with key milestone, building momentum for a strong 2021 Rancho Santa Margarita, CALIF – January 7, 2021 – Melissa, a leading provider of global data quality and
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Today, anything from a set of spoons and forks to a car can be bought and sold online. Though the products may vary, one fact remains constant – the responsibility of having the order delivered
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As a customer, there’s nothing more frustrating than having to wait a week for your order and then to have it delivered to the wrong address! This isn’t great for the company either. You have
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Korrekte Daten sind ein Wertschöpfungsfaktor. Dieser Satz gewinnt zur Weihnachtszeit wieder zunehmend an Bedeutung, wenn Unternehmen Ihre Weihnachtsgrüße an Kunden & Partner in der ganzen Welt versenden. Denn was oft nicht berücksichtigt wird: Das Prüfen
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Many times the presumptions regarding the data that we store and provide are not always precise. Despite taking all necessary precautions our systems are not always totally free of bugs. As a result, the quality
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eCommerce has become a widespread buying option for most of us, especially from the effects from COVID which has forced many to further adapt to the option of buying online and being our only channel
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Unison reduces strain on SQL developers by empowering data stewards to manage operations – no programming expertise required Rancho Santa Margarita, CALIF – November 4, 2020 – Melissa, a leading provider of global data quality and address
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The festive season is vastly creeping upon us, with Black Friday around the corner, retailers must turn their throughs to what will be their most profitable period – quarter 4. In normal circumstances during Black Friday
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Studies have proved that one of the best ways for brands to reach out to their customers and engage with them is through email marketing. This holds true for a mature audience as well as
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Disparate, Dirty, Duplicated Data – Understanding the 3Ds of Bad Data In 1999, NASA learned how expensive bad data can be the hard way when they lost the Mars Orbitor in space. Why did this
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Immer mehr Händler wagen den Sprung auf das internationale Parkett. Sie haben dafür ihre Online-Shops angepasst und Produktbeschreibungen entsprechend übersetzt. Damit eingehende Bestellungen die Empfänger auch rechtzeitig erreichen, sind korrekte Adressen unumgänglich.

G2 Crowd has recognized Melissa for Data Quality Services as a Top 2020 Leader. Melissa’s Clean Suite tied for Highest-Rated (#1) in the Data Quality Grid Report and the Data Quality Suite earned seven badges
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There is far more to email verification than just a binary valid-or-invalid verdict. Some services don’t expose the underlying complexity, but one of Melissa’s core principles is enabling users to gather and use data at
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COVID-19 has changed the way consumers interact – i.e. preference for ecommerce and digital connection has skyrocketed and maintained its popularity even as storefronts begin to reopen. But unfortunately, fraudsters seem to continue to take
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Ever wonder how much bad data is costing you? While ecommerce and retail sales are booming, bad shipping data can have a far-reaching impact on your bottom line – and it’s almost completely avoidable. Melissa
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A recent study by Merkle found that adding a digital media component to direct mail saw a 118% increase in response rates compared to digital mail alone. An easy way for you to get double
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Führendes Forschungs- und Beratungsunternehmen zeichnet Anbieter für ihre Visionen und Umsetzungsfähigkeit aus Köln. Melissa, ein führender Anbieter globaler Datenqualitäts- und Adressmanagementlösungen, hat heute bekannt gegeben, dass Gartner das Unternehmen als Nischenanbieter im Magic Quadrant für
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Melissa Delivers Global Address Validation to the Allscripts® Practice Financial Platform Integration enables access to data that fosters more efficient patient communication, particularly valuable during COVID-19 Rancho Santa Margarita, CALIF – October 1, 2020 – Melissa,
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COVID lock-down has caused ongoing consumer fears about situating in busy public areas, leading to a downturn in high street sales for retailers, as a result, a greater appreciation for the convenience of online shopping
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Ecommerce is probably the only sector that has seen growth amid the COVID-19 pandemic. We’re shopping for everything from groceries to clothes and appliances online. It’s not just millennials that are shopping online, even those
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Ecommerce volume is soaring—and the holidays will drive demand even higher. It’s more important than ever before to understand your website’s audience and avoid the problems that come from inadequate order verification. In this webinar,
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The world’s leading research and advisory company’s evaluation recognizes vendors for completeness of vision and ability to execute Rancho Santa Margarita, CALIF – September 23, 2020 – Melissa Data, a leading provider of global data
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Whether you sell everyday goods, luxury brands or niche art supplies, setting up an e-commerce website is no longer optional – it’s critical to your success. That said, simply having a website isn’t enough. Your
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OpenStreetMaps is a popular and well-known open source repository for address and GIS data. It may be tempting to want to use this free data to solve your business problems. In many cases, this data
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Rancho Santa Margarita, CALIF – September 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced its global sponsorship of the SQLSaturdays event series supporting Microsoft data professionals
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Does this sound familiar? You just removed the duplicate data from your database. You’re ready to add real-time or scheduled inserts but you don’t want to go through the hassle of re-processing every record. Now,
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Address accuracy is critical for companies that need to ensure shipments reach the right destination or to direct consumers to locations for pickup, drop-offs, repairs or other business reasons. For companies using Microsoft Dynamics 365
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There is nothing more precious than data. Businesses guard it like their survival depends on it. In fact, their survival, goodwill and reputation depend on how well they treat and guard their data. So enterprises
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When it comes to making data usable, it is important to note that data profiling, data integration and data quality should ideally be practiced in tandem with each other but cannot be consolidated as a
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Laut der Studie „E-Mail-Marketing Benchmarks 2020“, die absolit® Dr. Schwarz Consulting in Zusammenarbeit mit dem Deutschen Dialogmarketing Verband (DDV) erstellt hat, kommunizieren 95 Prozent der 5.000 deutschsprachigen Top-Unternehmen mit ihren Kunden per E-Mail. Dabei ist
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Rancho Santa Margarita, CALIF – July 14, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Data Quality Suite and Melissa Clean Suite—have been
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Did you know that Aurangabad in Maharashtra shares its name with a city in Bihar? Similarly, ‘Pune’ is the name of a city as well as a district in Maharashtra. There are many other cities
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„Daten sind das neue Gold.“ Dieses oftmals verwendete Zitat klingt einerseits abgedroschen, ist aber andererseits nach wie vor zutreffend. Oftmals ist in Big-Data-Beiträgen von der neuen Währung die Rede. Was leider häufig vernachlässigt wird, ist
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What is Eircode Ireland was one of the few developed nations without a postcode system, this saw approximately 800,000 address and over 35% of properties sharing their address with at least one other property meaning
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Today, organisations heavily rely on data for everyday business activities. This makes data cleansing a critical requirement for anyone who has a database, so their organisation can yield better results across all operations. Following are
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Rancho Santa Margarita, CALIF – June 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced a special voter registration data file analysis and processing service to help
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When should you introduce a new product line? How much of your advertising budget should you earmark for social media? Should you renew your contract with a vendor? No organization keeps track of the number
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What is a single customer view? A single customer view, also known as a 360 view on your customers is a method of consolidating all the data you have on your prospects or customers which
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$609 million -this is how much companies in the Asia-Pacific region were fined for not complying with KYC, AML and sanctions from 2008 to 2018. As regulators in the APAC region increase their focus on
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Verifying and Updating Voter Data Reduces Election Costs, Fosters Turnout and Mitigates Vote-by-Mail Challenges Rancho Santa Margarita, CALIF – May 13, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification
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For a long time, we have recognised email to be a core communications channel. With 37% of UK companies stating that email is the most important means of communications with their customer base it’s a
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 Addition of Demographics and Email Helps Political Candidates/Causes Communicate with Voters in Lieu of Rallies and Door-to-door Canvassing Rancho Santa Margarita, CALIF – May 6, 2020 – Melissa, a leading provider of global address, name, email, phone,
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COVID-19 has put a halt to our economy. However, many sectors are improvising to survive during the pandemic to keep business flowing, or at least partly flowing. If you are reading this article you are
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With more people choosing to conduct financial transactions through net banking or via a bank’s mobile app as compared to physically visiting a branch of the bank, Knowing Your Customer (KYC) has become more important
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Address Verification Tools Enable Emergency Services to Pinpoint Location for Delivery of Vital Frontline Care and Swift Transport for Treatment Rancho Santa Margarita, CALIF – April 22, 2020 – Melissa, a leading provider of global
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Anbieter von Datenqualitäts-, Identitätsprüfungs- und Adressmanagementlösungen veröffentlicht neues kostenloses Whitepaper Köln. „Das Geheimnis des Erfolgs für internationalen E-Commerce“ – unter diesem Titel hat Melissa ein neues Whitepaper herausgegeben. Darin informieren die Experten für Datenqualitäts-, Identitätsprüfungs-
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How does a business decide the pricing of a product? How do they decide how long a campaign should run in a city? What makes them choose to promote one product over another? There’s a
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Address Verification is Crucial to Delivering Essential Services to Homebound and At-Risk Consumers Rancho Santa Margarita, CALIF – April 15, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions,
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We have come a long way from filling cards with customer details, to outbound cold calling a list of numbers to upsell products (which tends to still happen). The rise of technology has uplifted the
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From online shopping to banking and investment trading, a growing number of interactions occur through digital screens and the internet as compared to face-to-face interactions. This has prioritized the need for digital identification and authentication.
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As you have probably noticed, building a web address form has almost become a compulsory element for all websites that have a checkout procedure, quotation process or simple customer registration. This blog leads on nicely
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Today, data is an organization’s most valuable asset. The way this data is managed and analyzed is changing the way business information is used. This has made people at all levels of enterprises alerted to
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Municipality Now Empowered to Enhance Citizen Services, Amend Census Data and Foster Collaboration Across Teams Rancho Santa Margarita, CALIF – April 1, 2020 – Melissa, a leading provider of global address, name, email, phone, and
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Message from CEO Melissa’s COVID-19 Business Continuity Plan Dear Client, As an organization, Melissa has been closely tracking the spread of novel coronavirus (COVID-19) and has planned for business continuity, disaster recovery and real-time mitigation
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Comprehensive International Mailing Guide Available in Simple and Accessible Reference Format via Amazon Rancho Santa Margarita, CALIF – March 18, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification
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As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many
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Emails are a great way to communicate with your target audience. You can alert them about new product ranges and sales, offer special discounts to drive traffic to your website, get feedback from customers, collect
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It all starts with good address data! We start this article by asking you what hurdles are resonating in your business today, we’re talking about the things costing you money, from returned mail & merchandise,
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Cheers to my fellow explorers, hungry minds and researchers of today. We, the vast majority, used a search engine 3-4 times each day in 2019 and Google processed a whopping 70,000 searches every second. At
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Globaler E-Commerce erfordert zusätzliche Maßnahmen für eine großartige Customer Journey / Melissa verfügt mit seiner 35-jährigen Firmengeschichte über umfassende Erfahrung bei der Validierung von Kundendaten Köln/München. Besucher der diesjährigen Internet World können sich am Stand
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Highlights Melissa’s Seamless Approach to Perfecting Customer Data, Boosting its Value Across Channels and Devices Rancho Santa Margarita, CALIF – February 5, 2020 – Melissa, a leading provider of global address, name, email, phone, and
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Fachwissen und Technologiekompetenz festigen globale Rolle bei der Verbesserung von Daten für Analytics, CRM, Handel und Compliance Köln. Melissa, ein führender Anbieter von globalen Lösungen zur Adress-, Namens-, E-Mail-, Telefon- und Identitätsprüfung, feiert sein 35-jähriges
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Unsurpassed Domain Knowledge and Technology Expertise Fuel Global Role in Improving Data for Analytics, CRM, Commerce, and Compliance Rancho Santa Margarita, CALIF – January 8, 2020 – Melissa, a leading provider of global address, name,
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80% of New Year’s resolutions are abandoned as early as February! Are you going to keep yours this year? We hope you do! That’s why we’re sharing the 5 easiest resolutions (that you can actually
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The importance of Data Quality in the Insurance sector Data is becoming increasingly valuable in the technology age. There’s also a lot more of it available as consumers become more comfortable with sharing their personal
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Intelligentes Datenmanagement hilft Kunden zu verstehen Wenn Kunden einer Marke den Rücken kehren, dann ist es in der Regel der Fall, wenn sie das Gefühl haben, vom Anbieter nicht wahrgenommen zu werden. Zwar kümmern sich
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Retailers Who Know How to Use Data… … are basically unstoppable. Being well-versed in data for retail can unlock the ability to rock conversions, see into the future, and, perhaps most importantly, prevent fraud instantly.
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Real-Time Tools Eliminate Bad Data Costs of 10-25% Rancho Santa Margarita, CALIF – October 30, 2019 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced its will
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Seamless, Real-Time Tools for DBAs and Developers Featured at Microsoft Ignite Rancho Santa Margarita, CALIF – October 23, 2019 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today
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Faster and More Efficient Deliveries Following the first part to this series Address Autocomplete for eCommerce: Better Conversion Rates, highlighting the aspects of a better UX experience for better conversion rates, we would now like
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Better UX Experience for Better Conversion Rates – I’m sure to anyone reading this you would have experienced dropping off at the final stage of the checkout process, entering your details to the point of
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Dieses Weihnachten wird anders – zumindest, was das Jahresendgeschäft der Onlinehändler betrifft. Denn die jüngste Geoblocking-Verordnung, die seit Anfang Dezember 2018 angewendet werden muss, fordert eine andere Praxis als die bisher verbreitete zum Schutz vor
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Enhanced Solution Combines Intuitive Wizard, Detailed Visual Reports, and Built-in Rules for Improved Data Stewardship Rancho Santa Margarita, CALIF – October 15, 2019 – Melissa, a leading provider of global address, name, email, phone, and
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Data Quality Tool Brings Pristine Data to Dynamics CRM for Better Customer Experience and Omnichannel Marketing Success Rancho Santa Margarita, CALIF – October 1, 2019 – Melissa, a leading provider of global address, name, email,
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Customers Can Purchase Industry-leading Global Intelligence Solutions with the World’s Most Popular Cryptocurrency Rancho Santa Margarita, CALIF – September 25, 2019 – Melissa, a leading provider of global address, name, email and phone, and identity
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Evaluating and maintaining data quality is complex in any industry. However, the uniquely complex and non-stop aspects of healthcare data management complicate the process significantly. Characterized by a steady stream of patient records and evolving
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There is an elephant in every business – and it’s trampling company profits, scaring away customers and blocking valuable insights. What’s your company’s elephant? Is it returned mail? Fraudulent transactions? Bad business decisions? Beware, these
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Online gambling today Online gambling or as the new phase given, now being called “gaming” has had an overtake approach to young adults. As we see that these addictive mobile apps are drawing “punters” in
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Melissa UK has been shortlisted to win the prestigious award of Anti-Fraud Solution of the year, held by the Payments Awards. We are very honoured to be shortlisted as finalists amongst our competition. Thank you
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Presorts and processes up to 1M records per mailing; compliant with USPS®, CASS™ and Canada Post SERP standards for maximum address accuracy Rancho Santa Margarita, CALIF – September 10, 2019 – Melissa, a leading provider
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Kooperation mit MA Data Consulting eröffnet Shop-Betreibern Vorteile Köln. Anwender der Open-Source-E-Commerce-Plattform Magento 2 können jetzt noch einfacher von den Web-Services von Melissa profitieren. Denn der Anbieter weltweiter Lösungen zur Namens-, Adress-, E-Mail-, Telefon- und
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Food delivery to your doorstep, ride-sharing to work, having someone come home to water your plants while you’re away- all it takes is a few swipes on the mobile phone to get any of this
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Seamless Data Quality Toolset Includes Document Verification, Biometrics and Liveness Check Rancho Santa Margarita, CALIF – August 14, 2019 – Melissa, a leading provider of global name, address, email, phone, and identity verification solutions to
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Data drives most businesses. But what happens when you lack data to make a critical decision? How do you collect the data, and at what cost? Before acquiring missing data, define your objective. It could
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Seamless Data Quality Powers Actionable Intelligence from Customer Data Singapore – July 16, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced it will demonstrate its comprehensive
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Seamless Data Quality Helps Enterprises Meet Standards of GDPR and Increasingly Stringent Privacy Laws Worldwide Rancho Santa Margarita, CALIF – July 10, 2019 – Melissa, a leading provider of global contact data quality and identity verification
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How an Accounts Payable Company used Data Verification Services to Ward off Transaction Fraud Fraud prevention relies heavily on how quickly and confidently an organization can determine the customer is who they say they are
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Twenty years ago, when a customer bought a new pair of shoes, the only information given to the vendor was his or her shoe size. Today, most people shop online. Now, when a pair of
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The Trump Administration has brought U.S. economic sanctions back into the public spotlight. Since placing Huawei, the world’s second largest smartphone maker, on the U.S. entity list, the Trump Administration has threatened more economic sanctions
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Solution Combats Fraud and Enables Compliance without Impacting Customer Experience Melissa, a leading provider of global contact data quality and identity verification (IDV) solutions, will demonstrate its all-in-one cloud IDV and enrichment solution at FinTech
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Saving money and boosting revenue is, more often than not, easier said than done. Not in the case of Clairvoyix. Clairvoyix has saved more than $100,000 in consumer data hygiene costs after finding the most
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HealthLink depends on their data. And the company has a lot of it – it operates the largest multisourced database of active practicing physicians and allied health professionals. Their database helps the pharmacy, healthcare, medical
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Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like
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E-commerce businesses are held to high standards. Why? Amazon. The conglomerate provides immediate, transparent shipping rates, setting the precedence that all other retail websites must provide the same. If they don’t? Customers abandon ship –
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Identifying geolocation based on an IP addresses is a boon for any e-retailer. The process is simple yet the benefits are extensive. From fraud prevention to higher conversions and customer loyalty, it’s worth at least
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Demos Highlight How to Combat Fraud, Minimise Risk and False Positives, and Maintain Compliance During Frictionless Customer Experience London – 21 May, 2019 – Melissa, a leading provider of global contact data quality and identity verification
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E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP
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Explore the City of Tempe’s disparate data dilemma and how Melissa’s Address Verification API standardized addresses across systems – reducing cost, waste and confusion, and allowing – for the first time ever – the ability
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What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it
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Gathering data without proper governance can turn data lakes into data swamps – devoid of metadata management, rife with duplication, plagued with errors, and presenting an opaque view of your operations. But Big Data verification
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Read the case study on how Melissa’s Phone Append solution helps the Telephone Town Hall Meeting pack the house every time, bolster valuable participation rates, and create more completed telephone townhall events with reliable phone
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What makes Amazon so successful? Most retailers are asking themselves this question today as Amazon continues to conquer the global retail market and further revolutionize the eCommerce landscape. Melissa’s VP of marketing has lent his
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Explore how the Pennsylvania Department of Banking and Securities was able to protect the financial security of consumers while extending outreach with the help of Melissa’s Data Quality Suite. The Pennsylvania Department of Banking and
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Any book made publicly available can be identified by an ISBN. It’s a unique identifier used worldwide by publishers, booksellers and libraries. Just like an ISBN, your business can utilize a unique identifier for every
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Automated data quality routines, lightning fast processing (50 million records per hour), and no programming expertise required for master data management? Unison has you covered. It unifies all of Melissa’s data cleansing technologies through a
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Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near
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An essential part of email marketing, email validation ensures that emails reach their destinations without fail. Email validation helps in minimizing spam traps, the rate of email bounces, and complaints from subscribers due to incorrect
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If you work with data, or if data is important to your brand, you’ve no doubt heard about GDPR. The General Data Protection Regulation is a piece of legislation which came into effect across the
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Tired of the ETL grind? Work faster and smarter with Melissa and Talend. In the era of big data, DBAs spend much of their time transferring, migrating, and cleaning disparate data. Melissa makes this more
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Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors
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Study after study highlights personalisation is what consumers increasingly expect from the brands they engage with. For example, research from Epsilon reveals that 80 per cent of consumers are more likely to do business with
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Find out how CalOptima successfully deployed a data warehouse with the help of Melissa’s easy-to-integrate Data Quality Components for SQL Server to turn such a tremendous undertaking into a simple task. CalOptima, a county organized
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Melissa Lookups got a new look! Along with a more modern interface, the platform now comes with faster, better performance, and new features. Here’s what’s new: Additional Feature for Programmers Easily obtain 140+ result fields
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Looking back over the first year of Open Banking, it’s only fairly recently that we have started to see the first signs of the innovation it promised in terms of improved services for customers in
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Clinical Research Customer Case Study Featured at Bio-IT World Demo Rancho Santa Margarita, CALIF – April 2, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, will offer a
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Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the
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The headline is true – the University of Washington increased its fundraising revenue ten-fold after implementing Melissa’s solutions. This resulted in a staggering $2.7 billion win in campaign revenue. Read the entire case study to
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Don’t take our word for it. Users have shared their favorite things about Melissa’s solutions, services and support. Find out what keeps our customers committed to Melissa to meet all of their global data quality
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WebVisitor Tool Identifies Web Traffic, Enhances Customer Data for Retargeting with Omnichannel Marketing Campaigns Rancho Santa Margarita, CALIF – March 19, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions,
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Never judge a book by its cover – or in this case, never invest in a property based off a picture! From investors, to lenders, to real estate professionals and insurance agents, the details in
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Demos Highlight How to Combat Fraud, Minimize Risk and False Positives, and Maintain Compliance While Pursuing a Frictionless Customer Experience Singapore and Rancho Santa Margarita, CALIF – March 12, 2019 – Melissa, a leading provider
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New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions,
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It is an inescapable fact that for effective ID verification, and therefore KYC and AML compliance, financial services companies need to access to billions of records in real-time to ensure adequate checks are made while
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Aite Group Assessment Highlights Melissa’s Approach to Verify Identity at Onboarding, Complementing Industry Mandate for Easy, Frictionless Banking Rancho Santa Margarita, CALIF – February 27, 2019 – Melissa, a leading provider of global contact data
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We keep mentioning our expertise in data quality and we constantly talk about our Global Data Quality Suite but what does it all really mean? And why should you care about it? In a nutshell,
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Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make
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Demographic data can be very useful for an advertiser to know who his target customer is. As an example, knowledge about a family’s household income can be used by a realtor when marketing a potential
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In the film Face Off, John Travolta steals the identity of the antagonist by undergoing a face transplant. He could access everything that the opponent has by doing this. But in reality, one does not
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Can giving your customers accurate proximity data to your brick and mortar store help your business? There are many Store Locator solutions on the market which businesses use to help potential customers come to the
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For consumers looking for a smooth onboarding process, ID verification provides an easy to follow procedure meaning that an organisation can quickly establish a customer’s ID enabling a positive customer experience. What is also equally
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Rural America. Farm country. Quiet living. Some phrases that come to mind when thinking about a small town like Potwin, Kansas. With a population of 468, how is it possible that Potwin is also home
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Melissa Opens New Locations in Europe and Asia to Deliver Data Quality Solutions to Expanding Financial Services, Healthcare, and Ecommerce Markets Rancho Santa Margarita, CALIF – February 12, 2019 – Melissa, a leading provider of
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Regulation and technology are constantly being regarded as the key drivers in banking and although, they play a crucial role, it is data and the ability of big data that is really driving the industry.
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2% of contact data is subject to inaccuracies every month which means that almost 25% of data is corrupted on an annual basis. However, new statistics demonstrate that organisations find almost 30% of their contact
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The increasing levels of fraud have put every country on high alert. India, being a developing country, is not far behind, when it comes to being a victim of fraud. Since banks are the forces
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Today is Data Privacy Day! A good day to remind our readers about GDPR data privacy regulations and those pesky goalposts. If you haven’t been keeping up, the GDPR hammer is coming down hard and
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Within financial services and insurance, identity verification plays a key role in compliance and regulation. These service providers are regulated institutions who use identity verification platforms to verify customers and their documentation as part of
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How Companies can use Technology and Multiple Sources to Properly Identify Customers and Head Off Illegalities Are you really who you say you are? Well, you may think so, but lots of other important people
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Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless? As we mentioned,
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Firms that operate within the financial services sector are facing an increasing number of challenges – from rising demand from both customers and shareholders to increasing pressures to reduce cost and meet regulatory requirements. Although
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Can US addresses fit into 35 characters? At Melissa, we have seen this request where users of address verification software have predefined length and field-type restrictions. Most commonly, we have seen people using versions of
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Businesses that Neglect ‘Know Your Customer’ Regulations are Messing with Fate and Government Regulations Here’s the weird thing about money laundering: The problem just doesn’t want to go away. According to statistics compiled by the
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It may not be explicitly stated but ensuring your company has good quality data is part of your job role. Why? Because all of us depend on data to do our work and if this
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Promising to be Europe’s most exciting fintech trade show, there was a real buzz surrounding Fintech Connect. The team had high hopes and we were not disappointed – Fintech Connect was a fantastic two days
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Company Receives SOC2 Certification; Outlines Criteria for Trusted Data in Banking, Healthcare, Marketing and More Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its trust and compliance checklist, helping
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Cutting Edge Data Quality Transforms Real-World Clinical Data into a Future-Proofed, Research-Ready Data Goldmine for Better Patient Care Melissa, a leading provider of global contact data quality and identity verification solutions, today announced advanced artificial intelligence
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Fintech Connect is coming up next week and as we prepare for the show, we thought we would come to our blog to let attendees know what to expect from the team. This will be
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If you’ve been following us on Twitter, you’ll see that we shared our story and how the office in London came to be. But just in case you missed it, we thought that we would
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Ecommerce companies never seem to get ahead of sneaky fraudsters. Z1 Motorsports was no exception. Even after adopting an intensive 7-minute process to verify its customers, the company still suffered annual losses of $250,000, plus labor
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 In the alphabet soup of government agencies, OFAC looms large for financial institutions. Sometimes considered one of “the most powerful yet unknown” government agencies, the Office of Foreign Assets Control—a part of the Treasury Department—enforces
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Mobile phones sales have been increasing year in year out and the number of mobile users is expected to surpass five billion by 2019. It was estimated that approximately 63% of the world population owned
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Data is undoubtedly the backbone of any organization’s strategies and marketing campaigns. Simply put, if the right data is not available, or the quality of data is not up to the mark, analysts will end
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Free Lunch and Learn Session Guides Data Quality Pros in Applying Tools, Accelerating Analytics, and Monetizing Data Cleansing Rancho Santa Margarita, CALIF – October 23, 2018 – Melissa, a leading provider of global contact data quality
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The spirit of Halloween is brewing and it seems like no better time to take a look at the horrifying reality of your data. 91% of businesses suffer from dirty data. Whether you choose to
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Flexible Identity Resolution and Anti-Fraud Capabilities Demo at #Money2020, Powering Mobile Onboarding, Watchlist Screening, and Global ID Verification Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its affordable Electronic
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According to data analytics company SAS, big data is a term used to describe large volumes of data, whether structured or unstructured, that businesses deal with on a daily basis. Big data can be broken
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The internet has become an essential tool for buying and selling products, supporting and contacting customers, and all-important know your customer or KYC compliance. All these crucial functions rely on basic sanity checking of customer
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We were excited to learn – and announce – that 8 of Melissa’s APIs were featured in ProgrammableWeb’s Daily API RoundUp. The article stated, “Highlights include APIs from data intelligence solution provider Melissa for ensuring correct
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Data has become the keyword to reckon with in each and every organization out there. It would be safe to say that data management has become the top most priority for organizations, given the complexity
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Pristine Data Boosts Customer Experience and Success of Omnichannel Marketing; Demos at CRMUG Summit Rancho Santa Margarita, CALIF – October 2, 2018 – Melissa a leading provider of global contact data quality and identity verification solutions, today announced
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Last week, the team had a fantastic time at Technology for Marketing 2018. It was fun-filled and jam packed two days but we couldn’t have wished for a better two days at the event. Although,
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Vibrant Data Protects Customer Experience and Boosts Value of Omnichannel Marketing; Demos at Dreamforce #DF18 Rancho Santa Margarita, CALIF – September 26, 2018 – Melissa, a leading provider of global contact data quality and identity verification
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Certified for Privacy and Security, Melissa’s Smart Data Quality Suite Accelerates Patient Onboarding and Routing to Physicians Rancho Santa Margarita, CALIF – September 26, 2018 – Melissa, a leading provider of global contact data quality and
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Technology for Marketing is right around the corner and the office is buzzing with all of our stand preparation. With a new stand, lots of stand goodies and an exclusive offer for all TFM attendees,
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Business and consumers rely heavily on emails, when it comes to communicating with each other. Since email messaging is an integral part of every business’ communication channel, it has become one of the most important
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The use of technology is enabling governments, institutions and organisations to uniquely identify individuals and with a digital identity verification process in place, which includes identity document authentication and biometric recognition solutions, the problem of
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According to the GDPR, personal data refers to any information related to a person including name, photo, email, address, bank details, social media updates, medical information and even IP addresses. It can come in various
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Address data for Canada and Italy were added to Melissa Address Table (MAT) Now you can get accurate and detailed information on every deliverable and non-deliverable address for not only the U.S., but also Canada
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We are excited to announce that Melissa was named a 2018 Market Leader in Data Quality by CRM Magazine. The CRM Market Awards honor the leading vendors of sales and marketing technologies across nine categories,
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Provides End-to-End Support for Growing Data Quality Needs with No Coding Required Rancho Santa Margarita, CALIF – August 21, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today
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The government state that cloud and service platforms provide better value for money, recommending that public sector firms look at cloud solutions as an alternative and  since early July, more than 3000 suppliers have been
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Data is one of the single most important resources for an organization. It can be used to help your business run smoothly, implement new strategies, and more. Download Melissa sponsored Refcard, written by business analytics
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Flexible Tool Simplifies Cleaning, Enriching, and Deduping People Data Melissa, a leading provider of global contact data quality and identity verification solutions, today announced Listware Desktop, an open source data cleansing tool. Listware Desktop brings
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California lawmakers recently, and unanimously, passed a privacy bill – the first of its kind in the United States – similar to the European Union’s General Data Protection Regulation (GDPR). The new law won’t go
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Introduction Around the data steward world, there is a desire for something innovative, fresh, powerful, and most importantly, secure! Large corporations are constantly searching for tools to streamline their workflow – a tool that will
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By Kevin Ubay-Ubay Ever since Melissa launched the Personator World web service, we have been excited to hear how it has helped clients with their ID verification needs. We’re pleased to share we’re taking another
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Melissa is pleased to announce a new, complimentary addition to Global Email and Global IP web services – Whois records. Whois records offer a quick and easy way for programmers to utilize our API to
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Melissa’s address Autocompletion tool, Global Express Entry, has recently been enhanced to include two new features: support for unique ZIP Codes in the U.S.; and, new Canada data supported by Melissa’s Master Address Table. Unique
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By Oscar Li Virtualization is a powerful tool to effectively allocate resources and maximize value. One of the popular virtualization tools that Melissa clients use is VMware, which offers many configurable settings for virtual machines.
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Business Search U.S. – an API to Find the Businesses You’re Looking for Business Search API, the latest update to BusinessCoder, finds and identifies businesses within the US, even in cases where incomplete information is
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Free Webinar Features Enterprise Data Curation and Integration to Extract Value from Complex Data Lakes Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its informatics division, Melissa Informatics, is
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Dynamic Platform Integrates Melissa’s Real-Time Data Quality to Validate Customer Data for KYC, AML Compliance Ramat-Gan, ISRAEL and Rancho Santa Margarita, CALIF – June 12, 2018 – Melissa, a leading provider of global contact data quality
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All businesses want to “know” their customers, right? After all, what you don’t know about consumers can definitely hurt you in lost sales, hindered growth, and impaired customer loyalty. But for some industries—in particular the
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Extends Melissa’s Leadership in International Identity Verification for Fast, Reliable Customer Onboarding Berlin and Rancho Santa Margarita, CALIF – June 5, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions,
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Demos Highlight Strategies for 360 Degree Customer View to Prevent Fraud and Drive Anti-Money Laundering Initiatives Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its comprehensive global intelligence solutions
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Inspired by GDPR Survey Results, Audits Reveal Blind Spot in Accuracy Assumptions of Single Customer View Platforms Melissa, a leading provider of global contact data quality and identity verification solutions, and DataDelta, a 14-year leader in
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Comprehensive Tools and Resources Fuel Growth and Scalability, Enable Easy Application Integration of Data Cleansing and Enrichments Rancho Santa Margarita, CALIF – April 25, 2018 – Melissa, a leading provider of global contact data quality and identity
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Verify, Append, and Autocomplete Millions of Pharmaceutical Names, Variants and Dosages to Improve Clinical Data Integrity and Outcomes; Demos at Bio-IT World Rancho Santa Margarita, CALIF – May 1, 2018 – Melissa, , a leading provider
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Right to Erasure Faces Looming Blind Spot in Customer Data; Melissa Magazine Details Strategies for Avoiding Multi-Million Dollar Penalties Rancho Santa Margarita, CALIF – May 15, 2018 – Melissa, a leading provider of global contact data
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Data quality initiatives are the backbone of the enterprise – the basis for analytics and decision-making. Yet even the best analytics systems are only as valuable as the data they contain. So how trustworthy is your
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Free In-the-Cloud Address Check, NCOALink® Processing, DeDuping & Postal Reports – Every Time! Our end-to-end mailing solution in the Cloud, MAILERS Online, now offers postal presorting, palletization and the ability to verify, clean, standardize and
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Anyone who has looked at flood data knows that FEMA is not the answer. It’s not that FEMA doesn’t try to accurately map what they believe to be floodable areas. It’s that FEMA is politically driven. As a
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Unless you spend everyday thinking about, creating, and updating hazard data there’s probably a lot you don’t know about it.  We were asked what we thought the seven top things that insurers didn’t know about
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Oracle Validated Integration Offers Oracle Customers Rapid Access to Clean, Accurate Address and Contact Data Rancho Santa Margarita, CALIF – November 14, 2017 – Melissa, a leading provider of global contact data quality and identity
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The season of giving (and, of course, checking the 2017 mail-by dates) is here! To have your gifts and holiday cards delivered by Dec. 25, we recommend you mail by the dates below*: *Dates are
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Exact numbers for the devastation caused by Hurricane Harvey won’t be in for quite some time, but the storm surge damage estimates are nothing short of extraordinary. Melissa’s partner, HazardHub, the only third-generation provider of
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Looking for instant insight? Curious about a property or property owner? Get all the data you need, on any property you want – in less than a minute! The TopConnector App provides unlimited and unrestricted
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By Kevin Ubay-Ubay, Sales Engineer Personator World is Melissa’s new powerful cloud based web service that gives a simple and single way to clean and verify your contact data globally. This service leverages our experience
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Hindsight is, as we know, 20/20.  But, what if, when it came to natural hazards and their impact on your portfolio, you didn’t have to rely on hindsight?  What if, you could understand your risks
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  by Tim Sidor, Data Quality Analyst In the past we’ve discussed implementing different matching strategies based on how you would like your records grouped. For example. By “Address”? or by “Name and Address”. The
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by Michael Johnson, Sales Engineer Personator has never yielded the crown of contact verification, and that is no accident. Personator is the quintessential contact verification service.  Nowhere else can you find a fast, no maintenance, easy-to-use
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Previously, Melissa has offered our Global Address web service in Contact Zone and Pentaho as a tool used to validate addresses in 240+ countries and territories. Because this product was only available as a web
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Melissa is happy to announce the release of our Business Coder service for UK, where you can verify, validate, and append firmographics for businesses in the UK. Originally servicing only the US, our webservice now
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Personator Search is a new cloud based solution provided by Melissa that allows users to retrieve multiple verified contact records based on an input address, name, phone, or email. With this service, power users can
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By Kevin Ubay-Ubay, Sales Engineer Global ID Verification is Melissa’s powerful cloud service that gives one single, simple way to clean and verify your global contact data. Leverage our experience in name, phone, address, and
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By Samuel Chung, QA Programmer Microsoft Dynamics® CRM has served as an important tool for many organizations to keep track of various key details such as Contacts, Leads, Competitors, and Invoices–in order to maintain overall business
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By Allison Moon, Global Phone Channel Manager For most businesses, it’s important for you to keep contact with clients, which means ensuring that the correct contact information is always available. Using Melissa’s Global Phone Cloud
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By Edward Dombrowski Data Quality Analyst   Maybe you’re already familiar with the way Express Entry and Express Entry Desktop Edition can autocomplete addresses – just select the country and type in the beginning of an
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By Ian Elliot, i-Programmer Author jQuery UI has a little-known feature that makes interactive auto-complete very easy. In this hands-on tutorial we put it together with the cloud-based Global Express Entry address auto-complete service from
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By Joseph Vertido, Data Quality Solutions Manager In our BusinessCoder Cloud Service, we’ve compiled and consolidated a multisource, central database of over 25 million records to provide the most comprehensive source for retrieving business demographics,
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By Allison Moon Data Quality Analyst   With the advent of global communications and business, chances are you are not only capturing addresses of your contacts, but contact phone numbers as well. This is where Melissa’s Global
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By Kevin Ubay-Ubay, Channel Manager   Managing leads and contacts in Salesforce can be quite a hassle. With Salesforce being a cloud CRM, you could imagine a situation where multiple people from various sales centers
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By Oscar Li, Data Quality Sales Engineer/Channel Manager for Global Email   Melissa recently introduced several improvements and new features to its Global Email Verification Solution – an all-in-one real-time email mailbox validation and correction
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By Tim Sidor, Data Quality Analyst “The more advanced I make my matchcode, the more duplicates I’ll identify.” This is an assumption – true or false – that many of our new users to MatchUp
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By Taky Djarou, Data Quality Analyst   Melissa has released its new data Profiler API. The Profiler Object offers a unique approach to profiling your data, combining years of contact data quality experience, the power
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By Bud Walker, Vice President Sales & Strategy, Melissa  Nobody has to be reminded that we’re in the middle of hurricane season, certainly not if they live in Texas or Florida. They’re personally going through
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By Alan Rosenspan, President, Alan Rosenspan & Associates Remember how much direct mail you used to receive? How much time it took you to sort through it, see what was interesting or relevant, and select
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  By PostCom, Association for Postal Commerce These days in the mailing industry undoubtedly are not the best of times. They may not be the worst either, but they certainly are challenging. For the past
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  Greg Grdodian, President, Edith Roman-ePost Direct Do you know what you’re doing? That’s not a personal question. All mailers should ask it when building their customer lists. It means, simply, do you have a
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By Dave Scott, CEO, Marketfish The secret to successful list marketing is good testing. Unfortunately, many companies aren’t sure how to test effectively. They simply rent a list of prospects, send out their e-mail to
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By Mark Brownlow, Email Marketing Reports The list welcome message is the email that goes out to someone automatically and immediately once you add their email address to your list. They’re often marketing disasters…using technical
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Manish Pate, CEO, Where 2 Get It  Have you ever used Google Maps or Yahoo Local to find a restaurant nearby? If so, you’ve used one of the most powerful online tools available to large
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By Dave Morgan, Expert Author, Articlesbase The bankruptcy list provides a great opportunity for many companies to acquire a highly targeted list of individuals and businesses who can provide marketing opportunities for a great variety
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Anthony J Pensabene, Expert Author, EzineArticles.com  When a business begins, its executives must think about what population the business’ services and products can best help. The chosen population is known as the target market. Marketing
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By Joy Gendusa, founder, PostcardMania If there is one thing I can’t say enough about, it is that the most important part of your mailing campaign is your mailing list. It is vital that you
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By Bob Martel, president, JMB Marketing Group If you do business locally, or want to enter a new market area quickly, you don’t want to overlook the value of a saturation mailing within a radius
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USPS® Website An effective mailing list is more than names and addresses–it’s a record of each person’s buying behaviors. Your customer list can track how often they shop with you, what they typically buy, and
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Kendra Jaros, manager, internet.com newsletter publishing group Renting third-party lists is one of the most common ways to acquire customers and/or build in-house email lists. Where do you begin? Doing your homework saves headaches later
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By Mark Mauser, Articlesbase New homeowners represent an enormous profit opportunity for local businesses. On average, about 41 million Americans move each year. Having just moved into a new neighborhood, these individuals and families have
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By Admin, Consumer Mailing Lists to Fit Any Budget  Do you want to reach a lot of people? If the answer is yes, then you need to build your own mailing list. A mailing list
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By Lou Mastria, chief privacy officer and vice president of public affairs, NextAction Corp Can there be targeted marketing without accurate information? I say no. From e-mail to direct mail, the need for sound list
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By Jason R. Hanson, author & founder, National Real Estate Investor Month Listen; before you read any further, go grab a pen and pad of paper, because this is going to be one of the
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By Spencer Kollas, director of delivery services, StrongMail Systems Last month, I provided best practices to maximize email deliverability with the first step in this series, data capture. The next logical, and critical step is
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By Rick Brough, director of consulting services, Transcontinental Database Marketing  If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an
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By Aliza Bornstein, copywriter, Melissa Data In a January 28, 2009 webinar, host Dan Anglin covered such topics as: sources utilized during compilation; demographic and geographic selects; learning from existing customers and responders; and tips
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By Jeffery Dobkin, marketing consultant, author, and professional speaker 1. Ask the origin of the list.  There are two types of lists, determined by their origin: compiled lists and response lists. Compiled lists are a
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Dan Anglin, Senior Sales Specialist, Modern Postcard The right list is critical to the success of your mail campaign. 40-41 percent of your direct mail success begins with the list. It doesn’t matter if your
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By David Bancroft Avrick, president of Avrick Direct, Inc. One of the major mailing list categories is Change-of-Address (CHADS) or “New Move” lists. There are currently over 900 New Move lists on the marketplace –
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By David Bancroft Avrick, president of Avrick Direct, Inc.  One of the major mailing list categories is Change-of-Address (CHADS) or  “New Move” lists. There are currently over 900 New Move lists on the marketplace –
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By Alan Sharpe, Certified Fund Raising Executive The secret to raising funds online is not Facebook, Twitter, texting, or even your website. It’s email. To raise money on the Internet you need the email addresses
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By Dean Rieck, direct mail copywriter To some extent, all marketing is based on emotion. Whether you’re buying a car, a mutual fund, or a can of cheese spread, emotions play a part in the
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By Alan Rosenspan, Alan Rosenspan & Associates Many nonprofits are cutting back their marketing these days because of the ever-rising price of gasoline, food and other basics. They figure that people just don’t have as
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By Alan Sharpe, copywriter and president of Raiser SharpeA while back I realized that measuring the effectiveness of direct mail fundraising campaigns is a lot easier than I’d thought. I was confused by all the formulas
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Good news on the fundraising forefront – donations are up. Interesting development though, considering donors are said to be “fatigued.” Not only that, but it looks like more donations are received via Internet, rather than
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By Rick Rover, senior vp of operations, Streamlite When customers open their holiday purchases this year, most won’t think about the supply chains that produced and delivered their gifts. But, those of us in logistics
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By Karen J. Bannan, freelance writer & editor List hygiene has been a concern as long as email marketing has been around, and the basics are just that–basic. Opt-outs and opt-ins should be processed quickly,
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Andy Cutler, chief strategy officer, Mercury121 In the early days of Web marketing, the promise of the new channel’s potential was over-the-top. In fact, many optimists argued that, in the future, the Web and e-mail
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By Jeffrey Dobkin, marketing consultant, author, and professional speaker Here’s why I like postcard marketing campaigns: Short, crisp, and to the point, direct mail postcards are one of the fastest and lowest cost ways to
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By Susan Plonkey, VP of Sales, USPS® As marketing budgets improve, now is the time to add mail to the mix. The nation’s economy continues to gain strength, and we’re seeing marketing budgets start to
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By Craig Huey, president of Creative Direct Marketing Group They arrive in the mail and, because of their large bulk, always stand out. A card deck is a package of individual cards wrapped together and
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By Joe Pulizzi, founder of Junta42 & Content Marketing Institute Print can still play an important role in your overall content marketing mix. Okay…there, I said it. You’ll find no greater supporter of online content
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By Dean Rieck, direct mail copywriter Lawrence Peter “Yogi” Berra is a 15-time All Star. He won the American League Most Valuable Player award three times, played in 14 World Series, and set a number
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By Nani Paape, independent project facilitator I recently read an article about technological change written by Martha Beck. She says it’s no longer appropriate to ask, “Is your life on track?” She says that technological
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By Dean Rieck, direct mail copywriter “Why do you cook with the oven door cracked open?” It seemed like a logical thing to ask, but my wife gave me one of those “that’s a stupid
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By Paul Gillin, author, speaker, and writer who advises businesses on online marketing If you’re like many mid- to large-sized businesses today, you’re probably experimenting with online customer communities. But, smart marketers realize that no
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 By Dean Rieck, direct mail copywriter People are always looking for the “magic bullet,” that one secret weapon that will instantly improve their direct mail response, with no effort or cost of any kind. When
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By Steve Monteith, manager of Transactions & Correspondence, USPS  With the economy ticking back, marketers are looking for new, creative ways to reach consumers while increasing returns–and, they’re demanding more for their dollars. In response,
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By Dean Rieck, direct mail copywriter Mention the United States Postal Service® in a group of direct marketers and you’ll get a half-hour rant on the flaws and foibles of the system. Grumbling about slow
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By Paul Buohl, manager-estimating and planning, EU Services  You’ve got a direct mail campaign brewing. You know what you want to say and to whom you’re speaking. You’ve even got a rough design concept. Now
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By James Sullivan, Project Director of Optic Nerve Direct Marketing Emulating best practices is one approach to achieving marketing success. But, often the true learning comes from mistakes. The following horror stories–shared by clients–illustrates that
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By Joe Hughes, Internet Marketer and product creator, EzineArticles More and more people are returning to direct mail to boost sales and profits. Now, unlike big corporations who can afford to throw marketing dollars into
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By Dean Rieck, direct mail copywriter No matter how powerful your direct mail might be, it is still just a bunch of paper that arrives in the mailbox. Trusting a handful of paper takes a
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By Ryan Cote, Director of Marketing, The Ballantine Corporation  1. Customers prefer the look of foil over paper by 16%. Increase your response rates by using silver or hologram labels. 2. Choice depresses response. People
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By David Mammano, Founder/CEO, Next Step Publishing Considering that my company publishes a national magazine for college-bound teenagers, you might think the title of this article paints me as self-serving. Maybe you think I’m trying
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By Nani Paape, independent project facilitator Have you ever found yourself sifting through a bulging file or computer folder full of print estimates, trying to remember which option was which? Juggling a big pile of
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By Dean Rieck, direct mail copywriter One of the primary strengths of direct mail is that it gives you an easy and accurate way to measure results and improve your marketing efficiency. However, to get
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George Hague, vice president, J. Schmid & Assoc “My printer told me to call you,” the man blurted, with obvious panic in his voice. “I’m on press and I need to cut circ. What should
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For more than 20 years, we have seen 15% to 20% of all mail files in such poor shape that often the client says, “just mail it” to avoid delays or additional work. This cannot
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By Charlotte Huff, Deliver Magazine Consumer direct mail has one overriding goal: to inspire a purchase, whether that’s a toaster oven or a trip to London. Many marketers behave as though the buying process is
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By Greg Whiteman, manager for market research, USPS® With consumer spending sliding and the economy in a downturn, marketers are more pressed than ever to build relationships with target audiences. They must develop a bond
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By Dean Rieck, direct mail copywriter Apart from food, water, shelter, basic clothing, and warmth, most purchases today are discretionary. People buy stuff they want, not necessarily stuff they need. So selling is largely a
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By Dean Rieck, direct mail copywriter Apart from food, water, shelter, basic clothing, and warmth, most purchases today are discretionary. People buy stuff they want, not necessarily stuff they need. So selling is largely a
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By James E. Sullivan, Project Manager, Optic Nerve Direct Marketing I love my direct mail; I look forward to reviewing every piece of the mail in my mail box. The best part of direct mail
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James E. Sullivan, Project Manager, Optic Nerve Direct Marketing Here are six things you should consider when organizing a direct mail campaign: 1. Positioning Define It: Before you can begin to put together a campaign,
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By Todd Miller, director of marketing & database services, Lenser In a recession, multichannel merchants are looking for ways to save money. Unfortunately, many think they need to cut new customer acquisition entirely from their
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By Dean Rieck, direct mail copywriter The way some people create direct mail, you’d think it was art and that people breathlessly ran to the mailbox every day to gaze lovingly on their new “acquisitions.” 
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By Barry Densa, freelance direct-response copywriter  For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history and unversed in copy that brings home the bacon… please take note: This article is for you. 
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By Pat Friesen, direct response copywriter and creative strategist “What’s new in direct mail?” is one of the most frequently asked questions I get from colleagues, clients and readers of this column. These people aren’t
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by Dean Rieck, direct mail copywriter One of the most challenging and exciting of all direct response assignments is attempting to beat a control in a head-to-head test. But how do you actually do it?
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By Dennis Fay & Vince Marini, InnerWorkings Inc. Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production know the complexities
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By the Direct Marketing Association A top DMA policy priority is keeping the mail channel open for marketers. This focus comes at a time when advertising mail finds itself under threat. An increasing number of
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By Leslie Guarnieri, circulation director, Discover magazine Planning a direct mail campaign is a lot like playing roulette. You have your favorite lists and package, the mail date that has historically worked, and test lists
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By Ari Ginsberg Finding a new source that carries the qualities that makes a mailing successful, namely, transactional data of recent responders to direct mail, is very hard to come by. Even the abundance of
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In our April 22nd issue, we hosted a webinar series by direct marketer, Alan Rosespan titled, “50 New Ways To Improve Response.” Here, the Ballantine Corporation simplifies the series into five main parts. The article
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By Craig Huey, president of Creative Direct Marketing Group  Every year, a staggering 70 billion pieces of direct mail land in American mailboxes. The average American receives over 30 direct mail pieces a week. That’s
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By Shari Altman, president of Altman Dedicated Direct Catalogs and direct mail. We think of them as different things, but catalogs are direct mail. But there are a lot of other formats one can deliver
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By Dean Rieck, direct mail copywriter Direct mail is a highly effective medium. In fact, it’s the most reliable and direct way to reach nearly every consumer with a home address.  But every time you
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By Craig Simpson, freelance direct mail consultant If a campaign is not tracked properly, you could end up wasting thousands on your next mailing. As an individual in direct mail, you spend a great deal
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By Dean Rieck, direct mail copywriter Harry Aldrich and David Maddock knew that many people loved the taste of cedar plank salmon. But only fine restaurants served this delicacy. So they decided to sell a
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By Ethan Boldt With postal rates set to increase again next month, direct mailers will continue to try new formats. Here is a sampling of formats suggested by some publishing clients of the Wayne, N.J.-based
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By Greg Brown, Marketing Director at Melissa Data Whether you use your customer database for direct marketing, transactional mailings or provide mailing services for your clients, the latest postal increases–effective May 12, 2009–will have an
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You want to send more than a greeting card to customers this holiday season, but mailing packages can seriously cut into the company budget. Margaret Bristol provides tips on how to pack your packages and
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On your mark, get set…what? You don’t know where to go? You will after you review the checklist Modern Postcard has created. Designed to boost the effectiveness of your next direct mail campaign, these seven
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Even the best marketing strategy will fail if the simplest steps to keep yourself and vendors from stumbling over names, formatting data, data cleansing and delivery are overlooked. Giselle Abramovich reports on the checklist of
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By Jim Klein Direct mail is still the number one marketing strategy used by many successful sales companies. With direct mail, you have total control over the presentation of your message. Direct mail is a
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By Lea Pierce It always floors me how many so-called “experts” leave money on the table by forgetting to use a postscript (or P.S.) in their letters–or paste a drab blob of drivel at the
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It’s amazing what you can do with a ZIP Code Map Lookup. The lookup tool allows you to type in your ZIP Code and receive a plethora of useful information that would be vital to
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Good news for direct mailers – consumers love reading preprinted inserts. And the best part – they buy stuff from inserts. A recent study conducted by research firm Ipsos Insight and sponsored by marketing and
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As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVo®, marketers are challenged in managing multi-channel messaging opportunities. That’s why mailstream marketing – the direct mailing of marketing
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By Lee Marc Stein Most direct marketers face limited funding and time for testing creative strategies and executions. Overall budgets have been cut and what’s left is used to test media/lists and offers. With the
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 By Dean Rieck A direct mail brochure should not be an illustrated version of your letter. Your letter is a sales pitch, meant to be read generally in sequence from beginning to end. It should
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By Ray Jutkins  No Admail package is complete without a special call to action – a response device. You can’t assume our customers or prospects know what you want them to do. You have to
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By Susan Greene  Building a successful business is hard work, much of which will be devoted to finding customers. Here are six steps that should help you to launch your new enterprise or breathe new
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By Dean Rieck One of the beauties of direct mail is that it allows you to send people just about anything you can print. Your creative options are virtually endless. And while the standard envelope
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By Dean Rieck  Here’s 30 more ways to buoy your direct mail response. Whether you’re creating a new direct mail campaign or updating an old one, you have an infinite variety of choices for improving
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By Dean Rieck One of the primary advantages of using direct mail is your ability to divide and conquer. Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes
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By Alan Sharpe Looking to attract even hotter prospects? Direct marketing and copywriting guru Alan Sharpe talks about ways you can attract hotter targets in direct mail B2B sales lead generation.  In B2B direct mail
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By Nancy DeDiemar, president, Printing Resources of Southern California It is about time that quick printers got some good news, and here it is: Print and mail are alive and well! Contrary to conventional wisdom
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By Andrea Ratajczak, seasoned marketing consultant & co-founder of PDA Marketing If you want your direct mail piece to be one of the 66 percent that gets opened and read, rather than the 34 percent
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By Nani Paape, independent project facilitator Money Saving Tip #1: Choose an efficient flat sizeWith paper costs accounting for 25 percent or more of a print job’s cost, it pays to be smart about paper. You
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By Nani Paape, independent project facilitator  I like to get in the loop with a print project while it’s still at the arm-waving stage. That’s the time when designers are just beginning to dream up
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By Dean Rieck, direct mail copywriterYou should not expect an envelope to position your product. You should not use it to show off your design skills. Its job is not to entertain or amuse. You
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By Jeffrey Dobkin, marketing consultant, author, and professional speaker Let’s see, where were we…oh yes, you were complaining that your post card wasn’t long enough to sell your products, and I said you’re right –
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By Jeffrey Dobkin, marketing consultant, author, and professional speaker In part one of this article, we discussed creating a great headline to drive readers into reading the rest of the post card text. This was
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By Jeffrey Dobkin, marketing consultant, author, and professional speaker Face it: most people sort their mail over the trash can.  This process works fast. Think back: you are a kid and a friend is showing
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By Tracy A. Gill, Ballantine Corp.  When it comes to direct mail, everyone wants to find a way to get the same return on less investment. As one of the biggest expenditures in a direct
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By Dean Rieck, direct mail copywriter I once asked a young chess player how he wins so many games, often against older and more experienced players. He just smiled and said, “I try to avoid
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By Circulation Management One of the keys to a successful direct-mail campaign is personalization. Customers have come to expect a high degree of personalization in direct mail. According to the U.S. Postal Service®, customized mailings
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By Valerie Kendrick, President of Kendrick Resources LLC Since I am a hard core stickler for correct grammar in writing, I am surprised I am now going to tell you about five grammar rules you
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By Alan Rosenspan, Alan Rosenspan & Associates In my consulting, I am often asked that question, in many forms. How much should we spend on the package? How much on the offer? How much on
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—By Joy Gendusa, owner of PostcardMania You have to market to stay ahead in business today. Even if you live in a small community, marketing plays a big role in making your business creditable. Consumers
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You spent the last few months of 2007 preparing for your 2008 direct mail campaign. Now that 2008 is here, how can you know if your direct mail sales letter is ready to mail? Check
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Format, the cover letter, the reply form, the premiums and/or freemiums … all key components of a direct mail package. But the most key component of all, most likely? The outer envelope. Ethan Boldt offers
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Speaking as a panel member on “Maximizing Customer Engagement in Direct Mail” at the recent DMA conference, Carlton Shufflebarger, brand manager of direct mail for the USPS, shared tips to help mailers increase impact and
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Postal rate hikes are not the only increase in expenditures publishers are facing–there are also paper, production and printing costs to deal with. Following the tips listed here will put you well on your way
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By Dean Rieck Offers are the heart of all direct response advertising. An offer is not just a statement of your price, it’s the deal you’re making.  It’s the total of what the customer gets
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by Ray Jutkins  That is the question. A big decision you must make is whether or not to use teaser copy on the outside of your envelope. Teaser copy is the copy printed on the
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By Alan Sharpe Business-to-business direct mail marketers have learned through testing that a letter in an envelope usually generates more sales and pulls more inquiries than a self-mailer will. Usually.  Self-mailers are still effective at
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By Bob MartelIn any direct marketing effort, if the relevance of the message delivered is the key to building perceived value and response, why do so many marketers take obvious shortcuts that negatively impact results?
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By Alan Sharpe  What do your prospect’s read first when they receive your direct mail package? According to direct mail consultant Allyn Kramer, there are five “hot spots” where prospects look first. 1. Outside envelope
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Is direct mail the most effective marketing channel ever? A group of chief marketing officers think so. Here’s more of what your fellow CMOs think of the industry.   According to an article in DM
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Picture this – you can now place your company logo on a U.S. postal stamp. How’s that for added branding? Personalized postage, here we come. Question is – how will we be able to do
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 By Dean Rieck The envelope is the Rodney Dangerfield of direct mail. It just doesn’t get any respect.  After all, its purpose is not to position your product. Its job is not to entertain or
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Envelopes evoke emotion – so says a head honcho from the Envelope Manufacturers Association Foundation (EMAF). So, do people really like receiving mail? Do envelopes really encourage a call-to-action?  The answer is a resounding yes
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By Lee Marc Stein Most direct marketers face limited funding and time for testing creative strategies and executions. Overall budgets have been cut and what’s left is used to test media/lists and offers. With the
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By René Gnam  Are you getting the results you’re hoping for with your direct mail marketing campaign? If not, you could be committing some serious errors. Database marketing guru René Gnam shares his list of
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By Mike Maguire The average executive can receive hundreds of pieces of mail per week. In volume like that, a dimensional package helps your mail stand out. When you decide to go dimensional, keep these
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By Ray Jutkins  When should you use a self-mailer? A self-mailer combines a letter, a brochure, and response device into a single piece of paper. Obviously, a self-mailer is less expensive than a full package.
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By Craig Huey One critical element of any direct marketing campaign is the offer. Many in the industry agree that as part of the marketing strategy, the offer constitutes 40 percent of the overall success
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By Craig Huey With the increase in direct mail volume at all-time highs, the need to grab a reader’s attention in a sales letter is even more crucial. As a prospect sorts through loads of
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 By Brandon Cornett Direct mail marketing is often part of a bigger picture and longer sales cycle. In such cases, your direct mail postcard or letter serves a ‘learn more” function. This is where direct
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As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVO, marketers are challenged in managing multi-channel messaging opportunities, according to direct marketing experts at Pitney Bowes. As spam
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Writing sales letters and brochures is both an art and a science, says Tony Attwood of Hamilton House Mailings. It’s important to have a sense of both. There are only four ways of writing a
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By Joe Vitale  Hypnotic Marketing’s Joe Vitale gives his mesmerizing tips on how to make your direct mail a smashing success. What are his tricks of the trade? So many of you seem willing to
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Mike Porter, President, Print/Mail Consultants A lot of the direct marketing pieces that are generated today seem to be stuck in time. Even though sophisticated software, printing technology, and data is now more available than
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Do you feel your marketing efforts need to be more unified? Try integrated marketing – a holistic approach to ensuring your audience receives a consistent message both online and offline. But to be effective, you
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Matchbook is a SaaS solution that provides accurate and complete control over your data stewardship processes. With a fully functional user dashboard, Matchbook enables data stewards to: • View queue statistics to see how much data has been processed and
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According to recent studies, 91% of US adults like getting email promos from companies they follow, and email itself is nearly 40x more effective than Facebook and Twitter marketing combined! Plus, email marketing is cheap
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Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems
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The TopConnector app is the easiest way to find the owner of virtually any property in the U.S. – just touch a house or a building on the map. It’s as easy as that! The
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In 2015 alone, 62% of companies were targets of payment fraud. As customers increasingly conduct their financial affairs online and via mobile devices, risk management and fraud prevention become more and more difficult. So, how
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Melissa provides numerous APIs to handle the standardization, cleansing and verification of various data elements such as addresses, names, phones and emails. Often times we get asked by our customers as to what are some
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The last major update to the Business Coder Web Service includes the addition of employee contacts for the entered business, allowing for the retrieval of employee names and their respective titles. The next major update
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Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM
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If you’re looking for that perfect all-in-one solution that combines the power of easy integration and Melissa’s full spectrum of data quality solutions, then you need to get in the Zone – The Contact Zone®.
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Melissa is proud to announce new features for our IP Locator web service. Update 4.0.0.29 introduces the ProxyType and ProxyDescription response fields, that can help identify if the IP is currently under a proxy. These
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MatchUp®, Melissa’s solution to identify and eliminate duplicate records, is now available as a web service for batch processes, fulfilling one of most frequent requests from our customers – accurate database matching without maintaining and
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Personator Search is one of the new web services by Melissa Global Intelligence in which users will be able to enter one piece of contact information, and return all data around it.  Essentially, as a
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Fintech breakthroughs that identify,validate and augment customer data help financial services organizations head off fraud, operate within the rules   One of the most pressing issues facing the financial services industry today is the prevailing
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Melissa Data is officially now Melissa.   As we welcome our 32nd year in business, we are excited to announce an important change at Melissa Data. We’ve decided to drop the “Data” from our brand
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Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles
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With the TopConnector app, researching any U.S. neighborhood is incredibly easy. Just touch the buildings you see on the map to get data about the properties and their owners. It’s as easy as that! TopConnector
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On March 22, the USPS® PAVE™ (Presort Accuracy, Validation, and Evaluation) program renewed Gold Certification for all of Melissa’s presort mailing solutions. In fact, Melissa presorting solutions have been PAVE Certified for over 22 years,
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With Melissa, you can do it all – see for yourself with the brand new Solutions Catalog. This catalog showcases products to transform your people data (names, addresses, emails, phone numbers) into accurate, actionable insight.
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Global GeoPostcode data provides a common dataset structure for all countries, containing all localities, ZIP/postal codes, administrative divisions, statistical units, reference codes, time zones, elevations and, for selected countries, neighborhoods, suburbs and streets. All data
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Get accurate, validated contact data quickly – using just a name for input – with Personator Search – coming soon!   Personator Search is a new web service that returns full U.S. contact data records
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Did you know that most databases contain 8-10% duplicates? These duplicates get in the way of business intelligence, accurate analytics, and can even result in wasted spend and undeliverable mail costs.   The solution? MatchUp®!
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Say hello to a no-contract, end-to-end mailing solution that’s in the cloud and easy to use. MAILERS Online is a one-stop-shop for all your mailing and presort needs, where you can upload your text or
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Data Managers and Developers Reduce Fraud and Improve First Impressions with Details Behind Cell Phone Numbers Melissa Data, a leading provider of global contact data quality solutions, today announced expansion of its global phone verification
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Everyone is talking about fake news–there are entire websites dedicated to debunking it. But did you know that you could be dealing with something just as bad? FAKE DATA. Fake data is reaching an epidemic
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In July of 2015, Ireland launched a new postal code system called EIRCode. This system was designed to improve their postal data quality by assigning a unique postal code to each individual address. As this
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BusinessCoder’s vital firmographics have expanded! We are pleased to announce new updates which include the addition of contact information and job titles to the return fields available. Enhance your business contact database, generate fresh leads,
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Auto-Complete Addresses with Verified Information To ensure a customer can quickly enter their billing/shipping information and get through the payment process, with as little hassle as possible, is critical in ecommerce. The last thing online
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Gain Insight on Creating Golden Records Using Intuitive Tools for Pentaho Platform WHAT: Big Data is here to stay, creating a wealth of redundant information based on exponential growth in the number and type of
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 Melissa Data would like to recognize the hard work and determination of three employees: Jesus Rojas, Paul Nelson, and Peter Handfield for their recent accomplishments. Jesus Rojas, Tech Support Specialist, has earned the Certification of
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 When you’re looking to reduce business costs, look to your marketing mailings. Many things can go wrong with an address to make it unsortable–or even undeliverable. Unfortunately, unsorted mail does not qualify for the important
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Ecommerce is booming. And experts say there’s more online spending to come. In fact, the National Retail Federation announced it expected sales to jump 3.7% to $630.5 billion in 2015. Higher than the ten year
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Melissa Data is excited to showcase our Microsoft Integrations at this year’s PASS SUMMIT 2016 event in Seattle, WA from Oct 25-28. Achieve the power of clean data to gain the customization, flexibility, and control
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Full Spectrum Data Quality Toolkit Enhances Customer Data in Real-Time;  Includes Advance Look at New Generalized Cleansing Component for All Types of Data Rancho Santa Margarita, CALIF – October 19, 2016 – Melissa Data, a
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 There are many forces that impact student retention at the university level, from academics to financial aid, but one often overlooked aspect is data quality and its impact on student engagement. While much of the
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Once upon a time there was a shopping cart named Carter. Carter loved shopping. He loved meeting new people and being a part of learning all about their lives and what they liked to buy.
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NCOA Services in International Markets Help Reduce Cost, Eliminate Undeliverable Mail, and Boost Customer Satisfaction Rancho Santa Margarita, CALIF – October 12, 2016 – Melissa Data, a leading provider of global contact data quality solutions,
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 Melissa Data is proud to present our global data quality solutions at this year’s &THEN event in Los Angeles, CA Oct 16-18. When you know your customer inside and out, that’s when you can come
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Peter Handfield began his career at Melissa Data in April 2004 in the Tech Support department. After one year, Peter was promoted to Tech Support Supervisor. He transferred to QA in 2016 and became the
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Full Spectrum Tools Feature Deduping and Firmographics to Improve Customer Data and Boost Response Rancho Santa Margarita, CALIF – September 27, 2016 – Melissa Data, a leading provider of global contact data quality solutions, today
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Listen to Episode 5 20% of Your Data Could Be Bad: Here’s How to Fix It w/ Bud Walker   When you think about how much bad data can really cost you, it’s important to
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  Does your holiday marketing need an elf for an assistant? Let’s be real, who doesn’t? Melissa Data is your holiday helper, with 5 valuable tips to help you lead a stunning marketing campaign from
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Full Spectrum Data Quality Tools and Services Enable Better View of the Customer for Stakeholders at Every Point in the Data Stream Melissa Data, a leading provider of global contact data quality solutions, today announced
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Melissa Data is proud to present our global data quality solutions at this year’s Dreamforce® event in San Francisco Oct 4 – 7. We’ll showcase our powerful cloud solutions including Listware® – to clean, correct,
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  By Bud Walker   Data, like any radioactive material, has a half-life. That’s the time it takes for half of the contact information in your database to go bad. We’ve concluded that the average
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Join us in Atlanta for Microsoft® Ignite™, Sept 26-30! We’re excited to offer you a unique opportunity to learn about our latest data quality solutions for Microsoft applications, including Dynamics™CRM, SQL Server®, Excel®, .NET, and
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DevNetwork is covering the top API technologies in the industry leading up to API World 2016, the nation’s largest API conference. In preparation for the API World 2016 Conference, here at DevNetwork we have Bud
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Ross: Every week, the TV Guide comes to Chandler and Joey’s  apartment. What name appears on the address label?   Rachel: Oh! Chandler gets it! It’s Chandler Bing!   Monica: No!   Ross: I’m afraid
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Persistent Address Key Uniquely Simplifies Data Updates to Changes Only, Optimized for First Responders, Route Planning and Analytics Rancho Santa Margarita, CALIF – August 9, 2016 – Melissa Data, a leading provider of global contact data quality
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It was a dark and stormy night. Robin lay in bed tossing and turning; unable to sleep. Their budget was tight, and half the invitations to their latest fundraiser had come back return-to-sender. Too many
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Contact Data Requests Increase up to 1400 Percent; Global Server Strategy Ensures Responsive, Compliant In-Country Processing Rancho Santa Margarita, CALIF – July 12, 2016 – Melissa Data, a leading provider of global contact data quality
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Even with a large client list, it’s easy to feel cut off from the people you want to reach. Melissa Data has the tools to help you better connect with your customers, supporters, and prospects.
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Data Quality is key for effective business growth. The way that data quality is achieved is through data quality tools and techniques that will improve business value. Here are five key aspects to data quality
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Is your business growing internationally? It’s inevitable that you will encounter data quality problems complicated by the shipping needs of clients outside the United States. The data quality of address information, here, is key to
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The first key of successful data stewardship is understanding data quality.  Data quality is most commonly defined as having five dimensions: completeness, data conforming to the appropriate standards, internal consistency, accuracy, and a time stamp
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Data quality is really important. Why? Because it helps you save money while increasing profits: all due to accurate contact data.To explain data quality, let’s look at the 7 C’s: 1. Certified Accuracy 2. Confidence
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Maintaining the most complete and up-to date customer information available will help you stay competitive, cut costs, and drive growth. So, how do you go about doing this? Many would say to use contact data
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Your company most likely receives information from various applications. This has made it so that maintaining clean and consolidated data is tricky; however it is more important than ever. There are many costs associated when
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Email marketing is a key factor of every successful marketing strategy. It’s direct, yields high response, and is trackable. A great way to expand email marketing is to add email addresses to your postal customer
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When it comes to mailing and shipping,  undeliverable mail, increased costs due to waste, returned mail, and keeping up with ever-changing regulations are just a few of the headaches that are dealt with. What if
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CRM’s are a commonly used tool to gather information on customer’s and improve customer relationships with the objective of customer retention. CRM’s contain information on customer’s name, address, email, phone and more that helps sales
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Did you know that data has a half-life? That is the amount of time it takes for the information in your database to go bad. How?  Because contact data is always changing.  The U.S Census
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Every database out there is missing pieces of information that, if available, could provide you with better insight into your customers. There are data enrichment tools that can add missing email, phone, and address information. 
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As a retailer, you have probably taken the time to carefully select how you will ship your products. You’ve taken the time to select the right mailing package and the right packaging. You offer an
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E-commerce has become a driving force behind making the world a smaller place. It’s causing us to ask questions such as, “how do we ensure delivery of packages worldwide?” and “can we achieve a globalized
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Social media is a key when it comes to building customer relationships, growing your customer base, increasing brand awareness, and lead generation. Social media provides you with your individual contacts likes, dislikes, affiliates, and more
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With digital marketing on the rise, certain marketing tactics, such as direct mail, have become overlooked. In a digital world, social media, email, and the web have taken over as key strategies in marketing plans.
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Your contact data is valuable, but do you know if it’s up to its full potential? The quality of your data decreases without the proper maintenance. As a matter of fact, 50% of databases deteriorate
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Managing direct mail effectively creates efficiency in use of resources while cutting down on costs. And as an integral part of the marketing, there are several key components that can either make or break your
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Pretty much every CRM system is missing one or more pieces of data for any given customer. Missing data equals knowledge you don’t have on your consumer. Not only does this affect your customer service
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Did you know that bad data can wreck your business? That’s right, not updating, verifying and maintaining data is having a bigger impact on your business than you realize. Bad data is costly and it
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Every company knows that their CRM is one of their most valuable assets. With information such as emails, addresses, phone numbers, etc. on customers, how could it not be? However, have you ever stopped to
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Are the costs of printing and mailing causing a dent in your profit? One of the causes of these costs could be something we all know as return mail. Return mail affects different areas including
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Like all other colleges, the University of Washington is keen on maintaining accurate records on students and alumni. However, both students and alumni’s information is always changing as they move, get married, relocate, change names,
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It is inevitable for data to go bad after a certain period of time. As a matter of fact, as much as up to 2% of records in customer databases become obsolete in just one
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How often do your customers abandon their shopping carts? Probably than you’d like. As an online merchant, you have entered a playing field where the star athletes include monoliths like Amazon, who offer fast &
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We can all pretty much agree that there are pros and cons to integrating data quality from shared procedures. SQL Server technology offers various options when it comes to integrating third party solutions. Knowing the
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For many years, AirNet depended on applications from external vendors for data enhancement, hygiene, and matching. This proved to be a challenge when implementing its smartCommunicator product–an award-winning communication portal that allows individuals, businesses, and
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Some common goals in database administration include maintaining clean and effective patient data. A step that is often overlooked comes as the final step of the process and is importance for the purposes of survivorship,
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Many healthcare organizations find themselves coming across the following problems caused by data quality: fraud, bad debt, billing inefficiencies, and even life threatening issues that involve diagnosis and prescribing care and real-time analytics. On top
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Company: Altapass Foundation, Inc. Altapass Foundation, a nonprofit organization dedicated to the preservation of the land, history, and culture of the Southern Blue Ridge Mountains, is located in western North Carolina. As a foundation, they
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Did you know that according to a USPS 2014 report, almost 40 million people change their address each year? Or, that DM News reported that undeliverable-as-addressed mail costs direct mailers over $6 billion per year?
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As a marketer, the start of the new year means setting new goals and creating new marketing strategies. With a CRM system in place, leads to nurture, and new customers to acquire, nothing could possibly
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Every successful business scales and grows. As a result, so does its database. And as data grows so do problems including: faulty customer entry, breakdowns in data migration, disparate upstream legacy, and big data systems.
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What if I told you that the marketing strategy you’re missing is direct mail? WAIT! Before you close the page and disregard that statement, read this fact: 65% of consumers make purchases as a result
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With online sales booming, creating a fast and seamless experience is key to customer satisfaction. However, creating a quicker yet safe transaction is essential as a merchant. According to LexisNexis, merchants are paying $3.10 (replacement
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Everyone loves to shop online. But unfortunately, so do cyber thieves. Everyday, fraud and identity theft threaten online businesses. Find out how to put a stop to with our infographic!

Now is the time to combat bad data by parsing, standardizing and cleaning your global address, name, email and phone info. We offer the flexible, affordable tools you need to clean data in real-time and batch,
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The first step to gaining more business value from your customer data is to analyze the data you have, and determine what condition it’s in. Data profiling from Melissa Data helps you discover existing weaknesses
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Just announced. Our new strategic partnership with Pentaho offers data-driven solutions to keep your data lake clean, analytics accurate, and customer communications on target.  Read the release to learn more, or click here to visit our Data Quality Tools
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Our full spectrum solutions work across the entire data quality lifecycle – at the point-of-entry to prevent bad data from entering your systems in the first place, to continuously monitoring and updating your data periodically
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Good news for companies looking to keep their data lake from turning into a data swamp. Melissa Data has created a set of new data quality plug-ins for Pentaho’s big data integration and analytics platform.
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Melissa Data is set to attend Dreamforce #DF15 in San Francisco and will showcase its Listware for Salesforce all-in-one data cleansing app. Users are invited to download the app, submit a review to receive a
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How It Can Protect and Increase Your Email Reputation Score By Oscar Li, Data Quality Sales Engineer/Channel Manager for Global Email Melissa Data recently introduced several improvements and new features to its Global Email Web
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Consolidating duplicate international customer records is now easier than ever with our enhanced MatchUp tool. MatchUp – Melissa Data’s deduplication solution – can now parse addresses worldwide, a process that recognizes vast differences in international
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After 30 years in the industry, we’ve seen firsthand what bad data does to good companies. You’ll be surprised to learn some of the issues companies have with their data. We’ve collected the top 30
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Rancho Santa Margarita, CALIF, June 2, 2015 – Melissa Data, a leading provider of international contact data quality and address management solutions, today announced it was named for the third consecutive year to the DBTA 100, Database
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Rancho Santa Margarita, CALIF- June 1, 2015 – Melissa Data, a leading provider of contact data quality and address management solutions, today announced successful completion of its Service Organization Controls 2 (SOC2) Type 1 audit. SOC2 validation reaffirms
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Rancho Santa Margarita, CALIF- May 12, 2015 – Melissa Data, a leading provider of contact data quality and address management solutions, today announced the phase one release of Palletization options for MAILERS+4 postal automation software. Palletization makes
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Take the headache out of maintaining clean contact data with our new Listware Online! With a simple data upload (there’s no software to install), this Cloud-based service verifies, corrects, and standardizes U.S. and Canadian addresses,
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Data Quality Plugin Increases Efficiency with Auto-Completion of Worldwide Customer Addresses; Optimizes Development with Flexible Mapping of Address Fields Rancho Santa Margarita, CALIF. – April 15, 2015 – Melissa Data, a leading provider of contact
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Sydney Location Enables Local Access to Flexible, Comprehensive Data Quality Tools and Services Rancho Santa Margarita, CALIF- March 31, 2015 – Melissa Data, a leading provider of contact data quality and address management solutions, today
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Verified and Correct Worldwide Customer Addresses Reduce Shipping Costs and Eliminate Online Fraud; Fast, Address Auto-Completion Boosts Shopper Conversion Rates Rancho Santa Margarita, CALIF. – March 24, 2015 – Melissa Data, a leading provider of
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Flagship SSIS Developer Suite Now Enables Data Assessment and Continuous Monitoring Over Time; Webinar Adds Detail for SSIS Experts Rancho Santa Margarita, CALIF – March 17, 2015 – Melissa Data, a leading provider of contact
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By Joseph Vertido Data Quality Analyst/MVP Channel Manager Two truths about data: Data is always changing. Data will always have problems. The two truths become one reality–bad data. Elusive by nature, bad data manifests itself
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Make more in formed decisions about sales clustering, risk exposure, tax jurisdictions, market segmentation, logistics and more by geocoding addresses. Geocoding appends latitude and longitude coordinates to the rooftop of an address – delivering the
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Comprehensive Business and Lifestyle Data Enriches Customer Records, Improves Marketing Business Intelligence   Rancho Santa Margarita, CALIF – January 28, 2015 – Melissa Data, a leading provider of contact data quality and address management solutions,
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Web-Based Tools Significantly Improve Email Marketing With Real-Time Verification of Emailbox Deliverability RANCHO SANTA MARGARITA, CA–(Marketwired – Jan 21, 2015) – Melissa Data, a leading provider of contact data quality and address management solutions, today
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In three easy steps, Melissa Data’s product specialist Matthew Bayne demonstrates how Personator for SQL Server Integration Services (SSIS) cleans, verifies, standardizes, and appends missing information such as email addresses and phone numbers – to
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Technology Partnerships Advance Data Quality as Central Business Process;Enable Worldwide Expansion of Both Direct Mail and Data Quality Divisions Rancho Santa Margarita, CALIF – December 16, 2014 – Melissa Data, a leading provider of contact
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In this short 2-minute demo, learn how to speed up order entries and boost lead generation with Express Entry – a Web service that utilizes a type-ahead search functionality making it easier for users to
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Melissa Data Enrichers Enable Clean, Global Contact Data for Semarchy Users; Webinar Demonstrates Best of Breed Strategy for Fast, Optimized MDM Operations Rancho Santa Margarita, CALIF – November 12, 2014 – Melissa Data, a leading
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In this short demo, learn how to use Listware for Excel – our free Excel add-in that cleans and enriches the contact information in your list. Learn how to check, verify, and update names, addresses,
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Powerful Features Support Developers with Enriched, De-Duplicated Customer Records; Combats Exponential Increase in Costly Data Decay, Highlighted in Company Magazine   Rancho Santa Margarita, CALIF. – October 29, 2014 – Melissa Data, a leading provider
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Attendees Can Test Drive Cloud-Based Tools for Data Cleansing, Identity Verification and Fraud Prevention Rancho Santa Margarita, CALIF – October 14, 2014 – Melissa Data, a leading provider of contact data quality and direct marketing
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PentahoWorld Presentation Details Data Blending Practices to Ensure Meaningful Intelligence Rancho Santa Margarita, CALIF – October 1, 2014 – Melissa Data, a leading provider of contact data quality and data enrichment solutions, today advocated data
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Partnership Supports Federal, State and Local Agencies in Meeting Big Data Missions, Enhances Public Sector IT Deployments with Integrated Data Quality Rancho Santa Margarita, CALIF – September 17, 2014 – Melissa Data, a leading provider
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New Company Magazine Features Data Quality Insights on Merging Duplicate Patient Records into a Golden Record, also Tips on Improving Healthcare Data Warehousing Rancho Santa Margarita, CALIF. – September 9, 2014 – Melissa Data, a
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SmartMover Updates Business and Individual Addresses; Ensures Compliance with New Canadian Mail Laws Requiring In-Country NCOA Processing Rancho Santa Margarita, CALIF. – August 12, 2014 – Melissa Data, a leading provider of contact data quality
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In this short demo, learn how to eliminate duplicates and merge multiple records into a single, accurate view of your customer – also known as the Golden Record – through a process known as survivorship
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By David Loshin In the past few entries in this series we have basically been looking at an approach to understanding customer behavior at particular contextual interactions that are informed by information pulled from customer
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Uniquely Includes Comprehensive Facts on All Types of Property for Any User; Simplifies and Accelerates Property Research Required to Fast-Track Real Estate Deals Rancho Santa Margarita, CALIF. – July 23, 2014 – Melissa Data, a
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Featured at ‘Growing Global’ Conference, Ecommerce Leaders Discuss Strategies to Reduce Shipping Costs and Fraud Through Better Customer Data   Rancho Santa Margarita, CALIF. – July 9, 2014 – Melissa Data, a leading provider of
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Online Merchants Can Now Verify and Correct Worldwide Customer Addresses; Better Customer Data Reduces Shipping Costs and Eliminates Online Fraud Rancho Santa Margarita, CALIF. – June 25, 2014 – Melissa Data, a leading provider of
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Named to DBTA 100: Companies that Matter Most in Data, as well as SD Times 100 for Innovation and Market Presence Rancho Santa Margarita, CALIF, June 18, 2014 – Melissa Data, a leading provider of
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By David Loshin In my last post I suggested that reviewing the exchanges of value at different customer touch points exposed opportunities for improvement, depending on the context. One of those contexts is framed by
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Powerful Data Quality Plug-In Cleanses, Validates and Enriches CRM Information; Increases Customer Intelligence with Property and Mortgage Data   Rancho Santa Margarita, CALIF. – June 10, 2014 – Melissa Data, a leading provider of contact
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Business Users Can Seamlessly Cleanse and Enrich Customer Data During Transformation; Reduces Resources Needed for Enterprise Data Quality Rancho Santa Margarita, CALIF – June 5, 2014 – Melissa Data, a leading provider of contact data
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Your contact data is perhaps your organization’s most valuable asset. But how good is your data? At least 25 percent of most companies’ data is probably inaccurate, according to industry analyst Gartner. Bad data is
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The impact of bad data isn’t hard to miss. The signs: marketing efforts with poor response rates, undeliverable mail, email bounce-backs, low customer retention, decreased revenue – the list goes on. According to TDWI, bad
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ZIP codes are something that people have learned to live with, something that simply needs to be looked up whenever filling out a form or sending a letter. While they may be of tremendous help
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By David Loshin I would like to suggest that every customer interaction involves a potential exchange of value between the organization and the customer. The canonical example is the decision to buy a product. In
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Express Entry® Web Service Enables Fast, Accurate Data with Reduced Keystrokes; Now Verifies Address Information for More Than 240 Countries/Territories   Rancho Santa Margarita, CALIF – May 14, 2014 – Melissa Data, a leading provider
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Powerful Data Quality Tool Consolidates Duplicates into Single Golden Record; Objective Data Quality Score Uniquely Determines Most Accurate Customer Information Rancho Santa Margarita, CALIF – May 8, 2014 – Melissa Data, a leading provider of
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“Partnership Extends the Value of Intelligent Customer Data, Delivering Cost-Effective and Easy Integration Across the Enterprise Rancho Santa Margarita, CALIF – April 30, 2014 – Melissa Data, a leading provider of contact data quality and
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Data Quality Tool Consolidates Duplicates into Single Golden Record of Customer Data; Uniquely Determines Most Accurate Information Based on Objective Data Quality Score Rancho Santa Margarita, CALIF- April 23, 2014 – Melissa Data, a leading
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By David Loshin In my last set of posts, I suggested that organizations reconsider the scope of the concept of the “customer” and how redefining the relationship between the organization and a customer. More to
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DQ Tools Correct/Standardize Contact Data for More than 240 Countries/Territories; Plus Real-Time Fraud Prevention and Identity Verification for E-Commerce RANCHO SANTA MARGARITA, Calif., April 2, 2014 – Melissa Data, a leading provider of contact data
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By David Loshin The three steps that I suggested in my last post about where to begin with data quality are truly meant to help determine where to begin, but also to guide the development
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Server Side Replacement Enables Smooth Data Quality Conversion; Minimizes Need for Recoding Existing Application Rancho Santa Margarita, CALIF – March 26, 2014 – Melissa Data, a leading provider of contact data quality and data integration
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By David Loshin In one of my previous posts I noted that there were two common questions about a data quality program. In my last post we dealt with the first about developing a business
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By David Loshin Last week I shared some thoughts about a current client and the mission to justify the development of a data quality program in an organization that over time has evolved into one
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Relationship Fuels Melissa Data’s International Growth; Adds Value for Direct Advertisers with Free Analysis of International Contact Data   Rancho Santa Margarita, CALIF- February 6, 2014 – Melissa Data, a leading provider of contact data
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Express Entry® Validates Addresses as They are Entered; Improves Online Experience and Eliminates Possibility of Incorrect Data   Rancho Santa Margarita, CALIF- February 4, 2014 – Melissa Data, a leading provider of contact data quality
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By David Loshin There are two dominating questions that I am asked over and over again when people are in process to create a program for data quality management. The first is “how can you
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By Elliot King Every database will inevitably contain some unwanted data. There are just so many sources of bad data that it isn’t possible to safeguard against all of them. The inexorable decay of data
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Rancho Santa Margarita, CALIF- January 14, 2014 – Melissa Data, a leading provider of global contact data quality and integration solutions, today announced its strategic alliance with Blu Sky to solve growing data management challengesin
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By David Loshin In my last post I noted that there is a growing need for continuous entity identification and identity resolution as part of the information architecture for most businesses, and that the need
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UK Location Advances Global Data Quality Sales and Support; DQ Authority Barley Laing Joins Melissa Data’s UK Team as Managing Director Rancho Santa Margarita, CALIF- January 7, 2014 – Melissa Data, a leading provider of
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By Elliot King Big data has emerged as a big issue for organizations both large and small. The idea of being able to capture and assess huge amounts of data, as well as use a
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By David Loshin In my last post, I shared some thoughts on the first of three specific challenges (specifically focusing on the use of contact information as identifying attributes) associated with entity identification and resolution
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By Abby Garcia Telleria It looks like even Canada’s postal service isn’t immune from what’s plagued the USPS®. In a stunning (and eerily similar) move, Canada Post recently announced it would phase out home delivery
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Simple Excel Add-In Provides Access to Millions of Change-of-Address Records for Successful Holiday Mailings Rancho Santa Margarita, CALIF- December 4, 2013 – Melissa Data, a leading provider of contact data quality and integration solutions, today
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By Elliot King This should come as no surprise to anybody, but data does not take care of itself. In fact, by its very nature, data degrades; it is corrupted; it becomes stale and in
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By David Loshin When inspecting two records for similarity (or for differentiation), the values in the identifying attributes from each corresponding record are compared to determine whether the two records can be presumed to represent
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By Elliot King Garbage in, garbage out. Garbage in, garbage out. Garbage in, garbage out. In the history of computing, no single mantra has been bandied about so much and with so little effect. It
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By David Loshin I have worked for almost fifteen years on what would today be called master data management. I recall the first significant project involved unique identification of individuals based on records pulled from
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By Elliot King As everybody knows, data quality is usually measured along seven dimensions–the four Cs of completeness, coverage, consistency, and conformity plus timeliness, accuracy and duplication. And the general method to judge data quality
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By David Loshin Over the past few blog posts, we have looked at the ability to define data quality rules asserting consistency constraints between two or more data attributes within a single data instance, as
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By Abby Garcia Telleria Could this be a last ditch effort by the USPS? Last week, the USPS proposed an emergency (or exigent) postal rate hike – a 5.9 percent increase from 46 cents to
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By Elliot King Debates about quality run through nearly every aspect of social life. Critics and reviewers argue endlessly about the merits of this or that film, novel or so-called work of art. In those
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By Joseph Vertido New Webinar! The roadblocks involved in implementing a solid routine for normalizing data can be extensive and can prove to be time consuming, especially when dealing with specific types of domains. In
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By David Loshin One of the most challenging data flaws that appear in relational database systems is the absence of referential integrity across different tables. For example, consider a transaction processing system in which one
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By Elliot King One of the most critical factors affecting the health of an organization is the relationship between business processes and the IT infrastructure. Data is created through businesses processes and the ways that
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By David Loshin In my previous entry, I provided an example of a cross-column consistency rule in which we asserted that the date stored in the data attribute called END_DATE had a date that is
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By Elliot King One thing that everybody agrees on is that big data is big. But big may be in the eyes of the beholder. Big does not just mean more information. It means more
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By Abby Garcia Telleria Could the end of door-to-door mail delivery be near? The big word is maybe – if House lawmakers get their way. Rep. Darrell Issa (R-Calif.) has proposed a plan that would
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Melissa Data is growing, and fast! To better serve our customers worldwide, Melissa Data’s established new offices in Berlin, Germany, and Bangalore, India. The company also opened a new satellite office in Raleigh, N.C. These
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By David Loshin In our last series of blog entries, I shared some thoughts about data quality assessment and the use of data profiling techniques for analyzing how column value distribution and population corresponded to
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By David Loshin To continue the review of techniques for using column value analysis for assessing data quality, we can build on a concept I brought up in my last post about format and pattern
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By Elliot King Nobody is perfect and neither is corporate data. Indeed, data errors are intrinsic to IT’s DNA. Data inevitably decays. Errors can be caused when data from outside sources are merged into a
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To stay competitive, cut costs, and drive growth, companies are always looking for ways to attain the most relevant, most complete and up-to-date customer information available. Now there’s technology that moves beyond the mere validation
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By David Loshin Once we have started our data quality assessment process by performing column value analysis, we can reach out beyond the scope of the types of null value analysis we discussed in the
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By David Loshin The first set of data quality assessment techniques that use column value frequency analysis focuses on the relationship of the population of values to the business processes that consume the data. The
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By Elliot King Like the Boston Red Sox breaking their fans’ hearts, almost inevitably (stress on the almost) you will discover that some percentage of your data is wrong. The realization that you have data
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By David Loshin In recent blog series, I have shared some thoughts about methods used for data quality and data correction/cleansing. This month, I’d like to share some thoughts about data quality assessment, and the
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By Elliot King Too often, those of us with our noses to the grindstone have no time to look up. We are so busy putting out fires, monitoring and maintaining what we have, or trying
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By Abby Garcia Telleria In this recently released article from Internet Retailer, Paul Demery, IR’s chief tech editor, talks about why eliminating invalid email addresses from your database is critical to the success of your
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By David Loshin Hierarchical classification schemes are great for scanning through unstructured text for identifying critical pieces of information that can be mapped to an organized analytical profile. To enable this scanning capability, you will
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By Allison Moon Data Quality Analyst In today’s e-commerce environment, Web forms or online shopping carts serve to capture valuable contact data, but many times this data can contain inconsistencies, missing or incorrect information. Fortunately,
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Melissa Data will demonstrate new “Golden Record” functionality in its MatchUp Component for SQL Server Integration Services (SSIS) at Enterprise Data World (EDW). MatchUp SSIS is a powerful tool for advanced matching and deduplication management.
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By Elliot King Data quality is generally most fruitfully defined in the context of its use. Is the data good enough to allow the process with which it is associated to run efficiently and effectively?
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By Allison Moon Data Quality Analyst In the past year, we have ventured into international waters with our Global Address Verification Web service, but our international services haven’t stopped there. Our new Global Phone Object
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By Abby Garcia Telleria It seems like the USPS® can’t catch a break. Earlier this year, the Postal Service® proposed a plan to end Saturday delivery in an effort to curb massive losses, slash costs,
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What do you do when you’re faced with verifying and correcting international addresses? Melissa Data and Loqate tackle the issues that arise from different language and character sets, the over 130 address formats worldwide, and
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By David Loshin Defining standards for group classification helps in reducing confusion due to inconsistencies across generated reports and analyses. In the automobile classification example we have been using for the past few posts, we
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Do you know how accurate your company’s data is? How much bad data is costing your organization? How you can get a single, complete view of your customers? Data quality today is a bottom-line issue
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By David Loshin In the most recent post, we posed a straightforward problem: if we have a reporting or analytical objective that depends on using a dimension for classification, what happens when two different value
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By Elliot King This goal should be a no-brainer. When a customer interacts with your organization, your point-of-contact personnel should have accurate information about your products and services and about the person especially in the
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By David Loshin In our last set of posts, we looked at householding – inferring relationships for grouping individuals together based on shared characteristics. In this series, we look at how we manage the quality
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By Elliot King Mistakes happen. No matter how effective your data quality program is; no matter how well trained your personnel are; no matter how aware you are of the high cost of low data
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By David Loshin At the end of our last entry, we had come to the conclusion that standardization of potentially variant data values was a key activator for evaluating record similarity when looking to group
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By David Loshin There are opportunities for adjusting your strategy for customer centricity based on understanding the grouping relationships that bind individuals together (either tightly or loosely). And in the last post, we looked at
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By Elliot King Data quality issues are more acute in health care than in perhaps any other industry sector. According to a seminal study by the Institute of Medicine, (IOM) preventable medical errors are responsible
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By David Loshin In my last post, we began to look at the value proposition for grouping individual customers into logical groupings. We began by looking at a grouping that generally appears naturally, namely the
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“Ninety percent of everything is crud.” This popular phrase is known as Sturgeon’s Law (with tongue firmly in cheek). Could the same be true about the quality of your corporate data assets? It’s no surprise
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By Elliot King In one of his most memorable comments, former Secretary of Defense Donald Rumsfeld once remarked that in assessing the threats to the United States he worried about three kinds of things–what he
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On February 6, Postmaster General Patrick Donahoe announced that the Postal Service plans to modify Saturday delivery beginning August 5th of this year. Letter mail and periodicals would no longer be delivered on Saturdays, but
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By David Loshin In our last set of posts, we looked at the relationship of location to a strategy for customer centricity, and one conclusion we can draw from that discussion is the value of
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By David Loshin In the most recent posts, we have been exploring the emerging opportunity for developing demographic profiles for customers based on their virtual locations. More to the point, if we are using real-life
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By Elliot King Sometimes those responsible for data quality need to chant their own little version of the famous tranquility prayer. You know the one, generally attributed to the great theologian Reinhold Niebuhr, that goes
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Knowledge Base, Knowledge Discovery, Domain Management, and Third Reference Data Sets PASS Virtual Chapter Meeting: Thursday, Jan. 31, 2013 at 9 am PDT, 12 pm EST. With the release of Data Quality Services (DQS), Microsoft
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By David Loshin In my last two posts, we have been reviewing the concepts of contact methods that have in the past been used for identifying a customer’s location, and the ramifications of an increasing
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By David Loshin Why do we care to establish physical locations for individuals? One reason should be patently obvious: in every interaction between a staff member from your company and customer, both parties are always
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By Elliot King Back in the day when television sets were still built in America, the Zenith Corp. ran an ad that proclaimed that the quality went in before the name went on. Okay, at
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By David Loshin In my last set of posts I began to examine the integration of the concept of “customer centricity” into business processes, starting with the ability to uniquely differentiate individuals in relation to
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Melissa Data recently attended its first Russian industry conference – a SQL Saturday event held in Moscow on Nov. 17th. Our very own Inna Selipanov, who heads up Melissa Data’s European division, was on hand
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By David Loshin OK, a few posts ago I noted the change management challenge associated with employing a customer centricity strategy with the desire to do what almost everyone wants to do with master customer
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By Elliot King When it comes to data quality, so many companies need a change of attitude–or to put it bluntly, they just need to grow up. Too often, organizations approach data quality reactively, addressing
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By David Loshin In my last post, I started to list the many different channels and contact identifiers that a single individual could use to interact with your business. What I neglected to delve into
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By David Loshin In the last post, I suggested that a key aspect of managing customer centricity is the need to gain some mastery over the many varied channels for communication as well as the
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By Joseph Vertido The importance of survivorship – or as others may refer to as the Golden Record – is quite often overlooked. It is the final step in the record matching and consolidation process
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Melissa Data recently launched Personator – a flagship data quality Web service designed to provide instant identity verification and fraud prevention for e-commerce and call center applications. Personator compares incoming customer and prospect records against
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By David Loshin I recently taught a half-day seminar on an introduction to master data management, and every time I teach that course, I preface the discussion though an informal poll of the attendees with
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By Elliot King People of a certain age may remember the long-time marketing slogan for Ivory soap. Ivory was 99.44 percent pure (pure of what was left unsaid.) While it would be nice if our
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By David Loshin I have spent the past few blog posts considering different aspects of null values and missing data. As I mentioned last time, it is easy to test for incompleteness, especially when system
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By David Loshin What does it mean when a data element has a null value? In my previous posts, I sort of suggested that the data value was “not available” but that is a bit
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By David Loshin The first question I always wonder about missing data is about the format of the missing data, especially in systems that predate the concept of the “system null” value. For example, early
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By Charles Gaddy I’m sitting in my favorite coffee shop, scanning the patrons in the room. One thing came to mind – this restaurant reflects a good cross-section of America. I took an impromptu poll
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By Elliot King In many organizations, when one side of the house starts talking about improving data quality, the other side of the house starts hearing one thing and one thing only–costs. They assume that
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By David Loshin One of the most frequently referenced dimensions of data quality is completeness. At a formal level, completeness implies rules specifying mandatory assignment of values to particular data elements. In layman’s terms, that
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By David Loshin As I suggested in my last post, applying parsing and standardization to normalize data value structure will reduce complexity for exact matching. But what happens if there are errors in the values
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Stephen Wynkoop of SQL Server World User Group (SSWUG) talks with Melissa Data’s Bud Walker about great tips on data cleansing and adding enhanced value to your data. Click Here to view the podcast.

By Elliot King People generally think of data quality as a remedial exercise. During the ongoing course of business, for a variety of reasons, companies find themselves with incorrect data. The goal of a data
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By David Loshin In my last few posts, I discussed how structural differences impact the ability to search and match records across different data sets. Fortunately, most data quality tool suites use integrated parsing and
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By Elliot King Everyone wants high quality data and it seems that goal should not be so hard to achieve. The need seems obvious and there are plenty of good tools that can be put
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By David Loshin Data matching is easy when the values are exact, but there are different types of variation that complicate matters. Let’s start at the foundation: structural differences in the ways that two data
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By Elliot King The first step in a data quality program is to assess your data. Whether you opt for data profiling or some other assessment mechanism, this part of the process consists of systematically
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By David Loshin One of the most frequently-performed activities associated with customer data is searching – given a customer’s name (and perhaps some other information), looking that customer’s records up in databases. And this leads
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By Elliot King In many cases, quality, like beauty, is in the eyes of the beholder. The exact characteristics that define quality can be hard to describe. For example, a news report recently described a
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By David Loshin One approach to resolving data cleansing rule conflicts is the introduction of contextual constraints for application of the rules. This could help in differentiating the application of rules, but could grow to
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By Elliot King Here are some simple truths that too many companies ignore. Concerns about data quality cannot be confined to the IT department. No purely technical solution can insure high quality data. And, oh
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By David Loshin We can look at a formal summarization of the challenge of conflicting data quality rules. We have two rules, R1 and R2, and the same input X: • R1: Transform string X
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By Elliot King The idea that poor data quality is costly and hurts performance is about as old as science itself. The seminal science writer Stephen Jay Gould wrote a whole book about how faulty
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By David Loshin In my last post, we looked at a simple data transformation and cleansing rule that was to be used to standardize a representation of a street type. We found that an uncontrolled
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By Elliot King Too often, data quality is seen as a technical issue. You know the drill: profile, measure, remediate, integrate, augment, control and so on. In many ways, a company’s data is like an
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By David Loshin Having worked as a data quality tool software developer, rules developer, and consultant, I am relatively familiar with some of the idiosyncrasies associated with building an effective business rules set for data
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By Patrick Bayne Data Quality Tools Software Engineer Heidelberglaan 8 3584 CS Utrecht If you were given this address, how would you know it was valid? Is it formatted correctly? How long will it take
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By Elliot King Too often, data quality is seen as a strictly technical issue. Data quality problems must be identified, assessed and then rectified, and that process is best managed by experts using the right
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By David Loshin We have dealt with some of our core address quality concepts, but not this one: The intended recipient must be associated with the deliverable address. The problem here is no longer address
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By Elliot King Safeguarding data quality is a continual and ongoing process. Sadly, no matter how diligent companies are, data quality problems will be created. But why is that?   The root causes of data quality
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By David Loshin The USPS Postal Standard (Publication 28) provides at least some of the specifications we need for address quality. For example,  “The Postal Service defines a complete address as one that has all
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Postal Reform legislation passed the Senate this month, but according to the Postal Service (and who should know better?) S. 1789 falls disappointedly short of restoring the USPS to financial viability. For the past two
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By David Loshin In my last post, I raised the question about the variety of terms used in describing address quality, and I introduced a set of core concepts that needed to be correct to
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By David Loshin My company is currently working on a couple of projects associated with address quality and location master data. We are reviewing a lot of the existing documentation that has been collected from
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By Elliot King We have all read the statistics about the real costs that poor data quality represents. And intuitively, we know that bad data is, well, bad. But, in many cases, bad data is
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By Elliot King The cliché is as old as computing itself–garbage in, garbage out. And that cliché is as true now as ever, if not more so. Unfortunately, with information flowing into companies from so
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By David Loshin In my last post, I shared a story about how rampant address validation actually can transform accurate (if not 100% standardized) addresses into inaccurate ones. My client actually noted that with some
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By Joseph Vertido For many, the concepts of data integration and data quality are separate and have no commonality. But in reality, when you combine them – they create a partnership that excels. Where data
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By David Loshin There are all sorts of tools associated with address standardization, cleansing, and validation. As an example, the USPS has a certification program for software vendors, referred to as CASS (Coding Accuracy Support
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Check out this video featuring a step-by-step/start-to-finish approach to cleanse and enrich address data using the new SQL Server 2012 Data Quality Services (DQS), and Melissa Data’s Datamarket Address Check service. From the video, you
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By David Loshin One nice thing about addresses, especially in the United States, is that they have well-defined standards. In previous blog series, I have looked at the process of address standardization and correction, so
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In a world in which data is flooding into organizations from all directions, it has long been axiomatic that companies should try to develop a “single version of the truth.” The idea is that a
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By David Loshin I am currently working with a number of clients who are dealing with particularly thorny issues relating to location. While the business drivers are relatively diverse, there are some similarities across all
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Everybody makes mistakes and those mistakes have consequences. As enterprises rely more heavily on data to make decisions and drive processes, the quality of that data becomes more critical to the overall success of the
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By David Loshin Standardizing the approaches and methods used for reviewing data errors, performing root cause analysis, and designing and applying corrective or remedial measures all help ratchet an organization’s data quality maturity up a
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By David Loshin The previous step in our transition from uncontrolled reactivity to being proactively engaged in managing data quality involved defining processes for identifying and evaluating data errors using standardized methods. Providing well-defined processes
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By Elliot King As Donald Rumsfeld, the former secretary of the defense once famously said, “there are known unknowns and there are unknown unknowns.” In other words, somethings we know we don’t know and consequently
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By David Loshin In my last post, I suggested three techniques for maturing your organizational approach to data quality management. The first recommendation was defining processes for evaluating errors when they are identified. These types
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By David Loshin In the past few months, we have looked at technical approaches to data quality and the use of data quality tools to parse, standardize, and cleanse data. In this next series of
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By Elliot King Almost all data quality management programs have four key elements that serve as the foundations for success–data profiling, data improvement, integration and data augmentation. Put in other words, data quality programs must
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By David Loshin In our last set of posts, we looked at matching and record linkage and how approximate matching could be used to improve the organization’s view of “customer centricity.” Data quality tools such
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By Elliot King As the cliché has it, data is an organization’s most valuable asset. But the question is–who guards those corporate jewels? Is it the IT staff that is charged with making sure the
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By David Loshin Actually, my first name is not David – that is really my middle name, but it is the given name my parents used when talking to me. This has actually led to
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By Elliot King Edward Deming taught us long ago about the virtuous cycle of continual quality improvement–plan for change; execute the change; study the results and then take action to improve the process. But Deming’s
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By David Loshin In my last post, I introduced the question of determining which characteristics are used to uniquely differentiate between any pair of records within a data set. The same question is relevant when
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By David Loshin How can you tell if two records refer to the same person (or company, or other type of organization)? In our recent posts, we have looked at how data quality techniques such
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By Elliot King The metaphor of “ownership” has become popular in organizations and their IT shops. Companies have “application owners” and projects that are “owned” by this or that group. So that raises the question,
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By David Loshin What I have found to be the most interesting byproduct of record linkage is the ability to infer explicit facts about individuals that are obfuscated as a result of distribution of data.
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By Elliot King Technical people often don’t seem too interested in ethical issues related to their work. Discussions of right and wrong are often “squishy.” Too frequently, they have no clear answers and the answer
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By David Loshin In my last two posts we looked at the distribution of information about entities and the use of record linkage to find corresponding data records in different data sets that can be
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By Elliot King Data and data quality issues touch virtually every part of an organization. Poor data hurts organizational efficiency. It can have a measurable impact on the bottom line. And it can diminish employee
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By David Loshin In my last entry, I talked about the fact that many distributed pieces of data about a single individual can be combined together to form a deep profile about that individual. But
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Imagine a more simplified approach to data integration – one that doesn’t require the use of different connectors, etc. It’s all possible with expressor Software’s latest product release – version 3.5 of its desktop ETL
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By Elliot King Developing metrics to determine the return on investment is both a boon and a bane for IT professionals. A credible return on investment projection is invaluable for guiding the deployment of technology
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By David Loshin You might not realize how broad your electronic footprint really is. Do you have any idea how many data sets contain information about and specific individual? These days, any interaction you have
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By Elliot King If you can’t measure a process, you can’t improve upon it. That’s one of the ironclad quality initiatives. Edward Deming’s revolutionary insight was that if you can measure a process or outcome
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By David Loshin While we have been talking in the last few posts about checking whether a data value observes the standard (and is therefore a valid value), the real challenge in standardization is in
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By Elliot King Beauty is in the eyes of the beholder, but that is not the case when it comes to data quality or, at least, it is not the whole story. Data quality can
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By David Loshin As we have discussed in the previous posts, the data values stored within data elements carry specific meaning within the context of the business uses of the modeled concepts, so to be
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By Elliot King It seems like everybody knows, or should know, that data is a company’s most important asset. Data is the primary commodity employees, customers and suppliers generate and consume everyday–it is the corporate
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By David Loshin One great thing about having a standard representation for data is that it becomes easy to see whether any value does or does not meet the standard. Let’s use a simple example:
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By Elliot King A silver bullet… A quick fix…For most problems, we all want them, but in most cases they don’t exist. In IT generally, many times people hope to find some technology that could
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By David Loshin In my recent set of posts, we looked at the value and importance of address standardization as an integral component of both transactional and analytical applications, especially when seeking levels of accuracy
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By Joseph Vertido The process of finding approximate matching records in your data to get rid of duplicates is precisely that – fuzzy. It raises as many questions as answers. Am I using a good
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By Brian Erlich SQL Server Magazine Melissa Data provides mailing lists, mailing and data management software, and other products that can help companies improve the quality of their data. It now offers the Data Quality
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Tackling complex data quality and data integration projects is now easier than ever – with Melissa Data’s newly launched Professional Services. The program joins together your company’s development and data management teams, with our own
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By Ira Whiteside Recently Microsoft released a new Beta Release of SQL Server codenamed “Denali,” which included the Data Quality Services (DQS) feature. Here at Melissa Data, we are partners with Microsoft and also participate
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By Elliot King Sometimes you just know you’re doing things badly. You send out a direct mail piece and you get all sorts of bounce backs. And sometimes you know you’re doing something well. The
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By David Loshin There is a difference between an address, which refers to a delivery location, and a geocode, which can specify practically any location, and clearly, addressable locations make up a subset of geocoded
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By Elliot King The cost of computer storage capacity is so low–and it seemingly has always been low compared to other parts of the information infrastructure–that many people tend to save information forever. While it
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By Ira Whiteside Several weeks ago I was traveling with my wife and we got a flat tire.It was a bit frightening due to the fact we had actually run over a pair of Tin
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By David Loshin People mistakenly confuse the term “location” to mean the same thing as “address,” but an address is a little bit of a confusing idea when you think about it. For example, when
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By Elliot King We all know that dirty data is not really dirty; it is just incorrect. Data cleansing consists of correcting mistakes in the data. Mistakes make their way into contact data in several
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By David Loshin In my previous post, I introduced the topic of address standards, and we conjectured that the existence of a standard for addresses not only simplifies the processes of delivery, it helps to
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By David Loshin Here is a simple scenario, followed by what should be a simple question: I have an item that I’d like to have delivered to a specific individual at a particular location, and
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By Elliot King After “sustainability,” perhaps the biggest buzzword flying around many corners of the corporate world these days is assessment. It seems people can’t breathe without somebody wanted to assess the quality of the
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By David Loshin We have looked at using enhancement for operational purposes, as well as analytical purposes, but there are ways that we can merge the two into a hybrid: using enhanced data for analytics,
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By Elliot King You know the old cliché that beauty is in the eye of the beholder? There should be a similar aphorism about data quality being in the eye of the beholder as well.
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By David Loshin Last time we looked at two example operational uses of data enhancement. But the value is not limited to insertion in specific operational workflows, because enhancement is often done to provide additional
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By Elliot King “More people are doing it for more reasons.” “If you learn how to do it, you will do it better.” “And most companies have a long way to go.” Those are the
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Big news! Melissa Data announced that their Address Check Web Service is now available on Windows Azure Marketplace for Microsoft’s Data Quality Services (or any client that embeds the API). Address Check provides real-time address
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By David Loshin In my last post, I introduced the concept of data enhancement as a collection of methods for adding information to a data set to increase its utility, and suggested that there are
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By Elliot King   People of a certain age may remember the advertising campaign by an American   television manufacturer that asserted that “the quality goes in before the name goes on.”   While the manufacturer ultimately went
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By David Loshin   Most business applications are originally designed to serve a specific purpose, and   consequently, the amount of data either collected or created by any specific application is   typically just enough to get the
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By Elliot King Face it. Almost all data has problems. Most organizations have multiple data sources and too often depend on potentially unreliable data flows from customers, data entry clerks, third-party providers and different processing
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For 30 years now–yes, it has been that long–we have all heard about how the shift to personal computing would lead us to the nirvana of the paperless office. Since the creation of the Internet,
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A new webinar introducing our contact verification plug-in for Pentaho Data Integration (PDI) is now available. John Miller, Pentaho’s senior software developer, and Bud Walker, Melissa Data’s product manager, announce the new plug-in to the
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It was the article’s title that caught my attention – the “7 Habits of Highly Effective Data Quality” by William Sharp. I read Stephen Covey’s “The 7 Habits of Highly Effective People” a while back,
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Have you ever heard of Six Sigma? Celebrating its 25th birthday, Six Sigma is a business management strategy designed to improve product quality by identifying and eliminating variability in production processes. Six Sigma was the
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It seems that it should be rather easy to gather and maintain high quality data, but in the real world in which you and I live, that is not the case. Companies gather data from
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Evaluating and maintaining data quality is complex in any industry. However, the uniquely complex and non-stop aspects of healthcare data management complicate the process significantly. Characterized by a steady stream of patient records and evolving
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Once a number gets into public circulation, sometimes it never changes no matter what happens. How many people in America don’t have health insurance?  For about 10 years the number bandied about has always been
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MetaMart MelisssaData Profiling Analytics.wmv In a new video, our BI architect Ira Whiteside shows you how to profile data to discover data issues before they become problems by using SSIS. Whiteside also demonstrates how creating
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Our sleek new WebSmart Services brochure is now available for download.   WebSmart is a collection of services for contact data verification, requiring no software or maintenance. WebSmart is easy to integrate into any application
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I love wine tastings. I listen to an expert tell me all about a certain vintage’s bouquet, balance, smoothness and finish. Then I taste it and I either like it or I don’t; though I
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According to a study by The Information Difference, one third of its respondents rate their data quality as poor, and only 4 percent as excellent. What’s jaw-dropping – 63 percent have no idea what poor
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Changes are coming down the pike that will significantly affect the health care industry – and data quality vendors alike. The implementation of the Health Insurance Portability and Accountability Act (HIPAA) 5010 presents substantial changes
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First and foremost, we have set out at Melissa Data to provide a complete set of SSIS tools required to perform Data Quality as defined by Gartner. They are as follows:   1.      Profiling 2.     
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Too often, in my humble opinion, those of us in IT think in a problem/solution paradigm.  The line of reasoning goes something like this–our company has a business problem that can be fixed with some
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Garbage in, garbage out. Those words of wisdom have been with us for as long as computers have played integral roles in business operations and, for all I know, even longer.    It doesn’t take
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Data quality does not happen by chance or sheer luck. Rather, data quality requires an ongoing plan that addresses current weak points in your data, delivers the desired results, and can be accomplished with available
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A recent blog post in the Data Quality Pro, “10 (Uncomfortable) Questions for Your Data Quality Vendor” – caught our attention. The author, Dylan Jones, lists questions you should consider asking a potential data quality
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We wanted to thank attendees of our SQL Saturday #47 seminar in Phoenix over the weekend, where our own BI architect Ira Whiteside tackled the issue of advanced fuzzy matching.   Fuzzy matching will be
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Once a number gets into public circulation, sometimes it never changes no matter what happens. How many people in America don’t have health insurance? For about 10 years, the number bandied about has been around
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Jim Harris, a well-known industry thought leader on all-things data quality, brought up a great point in his recent blog entry, “Why Isn’t Our Data Quality Worse?” His point – instead of asking ourselves, why
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Everybody loves quality, or so they say. People want to buy high-quality goods; they want their children to get a quality education; when they buy tickets they hope they will attend a quality event. But
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By Ira Whiteside Melissa Data’s BI Architect   This Saturday in Cleveland (SQLSAT#60), I will be presenting several code samples based on a series of articles and posts identifying similar records (Fuzzy Matching) between two
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“The question of whether your data is right or wrong is actually simple to answer. It is wrong. Every organization has bad data. The question is, do you know the steps to fix it? Do
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By Ira Whiteside Melissa Data’s BI Architect   SQL Saturday #62 is in the books, I would like to thank everyone who attended our presentation of SSIS Building a Metadata Mart on the Road to
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There’s a new eBook out called, “The Data Management Slam Dunk: A Unified Integrated Platform” from Information Management and sponsored by Talend*. We highly recommend you download the publication when you get a chance. It
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By Ira Whiteside Melissa Data’s BI Architect   We are planning on sponsoring and/or presenting at several SQL Saturday events this year as well at the NEW SQL Rally in Orlando in May. Our themes
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We think Philip Russom’s argument that data in poor condition leads to poor decision-making – is spot on. Russom, a senior manager of research at TDWI, explains “The Six C’s of Trusted Data” – that
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We concur with Evan Levy of Baseline Consulting Group argument that data quality should be an “entrenched” process, as data is continually morphing and changing. Read his article “Perfect Data and other Data Quality Myths”
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SQLSaturday is a training event for SQL Server professionals and those wanting to learn about SQL Server. Ira Warren Whiteside, our BI Architect, will be presenting at the Tampa, Fla. event SQLSAT #62 scheduled for
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Melissa Data’s innovative Contact Verification Server was named one of the “Coolest Products of 2010” by Health Management Technology, a leading resource for healthcare information and systems solutions. Click here to read the full article:
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Less than one-fourth of corporations in the Global 1000 can fulfill their data retention and disposal objectives, leading to wasteful spending, legal risks, and possible theft, according to findings in a new survey. The report
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  Join us for a webinar on December 2, 2010. With the rapid change of data combined with a need for accurate information delivered in a timely and efficient manner, many companies are looking at
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PCI, an alumni engagement firm, moved from a process of manually verifying data–at least 55,000 addresses per week–to a real-time solution that improved operational efficiency by more than 67 percent. Discover how WebSmart helped them
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Did you miss yesterday’s Information Management webinar? View the presentation “Creating a Meta Data Repository on the Road to Data Governance,” featuring Ira Whiteside, industry expert and BI Architect for Melissa Data and Aaron Zornes,
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Jim Harris is the Blogger-in-Chief at Obsessive-Compulsive Data Quality (OCDQ) and The Data Quality Daily. He is a recognized industry thought leader on data quality with over 15 years of professional services and application development experience
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Tomorrow’s seminar “Creating a Metadata Repository (Metadata Mart) on the road to Data Governance,” discusses how the primary goal of a Master Data Management (MDM) or Data Quality initiative is to improve data accuracy and
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One of the hottest areas of the software market during the past few years has been the delivery of new software products through SaaS offerings. The SaaS model can take many different forms and views,
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Please join me for another free webinar in our data quality series tomorrow, Nov. 4th at 10am, PST.  I’ll be discussing the ins and outs of data validation and cleansing within SSIS.  

As part of our continuing discussion of Record Linkage and Fuzzy Matching I wanted to share a video I did a while back on how to use the Microsoft SSIS Fuzzy Lookup Transform. In addition
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For those of you who missed this morning’s webinar, or you would like to listen to it again, click the link below for a full webinar recap. http://www.melissadata.com/dqt/in-depth-fuzzy-matching.wmv