Melissa and Database Trends and Applications (DBTA) recently held a webinar titled “Accurate Data for Decision Making: How to Improve Business Insights”. Read on to get a recap that explores how Melissa’s data quality solutions power more informed decisions. And if you want, you can watch the complete webinar here!
Many organizations are prioritizing modernizing their data management to boost efficiency and decision-making with 60% of DBTA subscribers already budgeting for these initiatives. Enhancing data quality and strengthening data governance has emerged as leading priorities for today’s data initiatives. Accurate, authoritative data and clear governance policies are essential for reliable business insights. As advanced analytics and AI initiatives accelerate, achieving trusted data becomes both a challenge and an opportunity supported by emerging technologies and best practices.
Driven by extensive, authoritative reference data, Melissa distinguishes itself across the data quality landscape through advanced approaches to verification, normalization and enrichment. Every aspect of our solution leverages authoritative reference sources to power data validation behind the scenes. By cross-referencing details—such as addresses and phone numbers—against trusted systems of record, Melissa delivers validation with exceptional precision and accuracy.
At the heart of Melissa’s approach is the belief that data quality is the cornerstone of all downstream data-driven initiatives. Our process begins with rigorous validation of individual data attributes and systematically advances to higher assurance levels, including proof of address and national ID checks. This methodology culminates in our “2+2” identity verification strategy, which confirms identity through at least two independent data sources and two verified attributes. This comprehensive, multi-layered approach relies on benchmarking information against proven, high-integrity reference datasets.
How does this translate to real-world challenges? In the webinar, Dimitri, our Director of Special Projects, highlights persistent issues faced by enterprise retail clients where customer records are isolated in various systems, from point-of-sale to customer support platforms. Such fragmentation makes achieving a consolidated, accurate customer view difficult, obstructing holistic analytics and targeted engagement. Through specific use cases, Dimitri demonstrates how Melissa’s solutions reconcile and unify data from disparate environments, enabling organizations to establish dependable 360-degree customer profiles and gather actionable insights. To see our advanced strategies and examples in action, be sure to watch the full webinar!
Want more information about Melissa and our products? Reach out to us at www.melissa.com or call 1-800-MELISSA. Don’t forget to subscribe to our blog for everything related to data quality!