Recap: Melissa at Australasian Gaming Expo 2024 in Sydney, Australia

Melissa was thrilled to exhibit for the first time at the Australasian Gaming Expo (AGE) 2024. Held from August 13-15 at the International Convention Centre Sydney, AGE provided the perfect platform to showcase our contact data quality and identity verification solutions.

Melissa APAC Director Edmund Ng and Marketing Manager Amanda Nguyen Hammond engaged with attendees through a fun prize drop game at booth 891 while sharing how Melissa can enhance their player onboarding processes and strengthen fraud prevention measures. The growing prevalence of identity theft, account takeover and money laundering within the Australian gaming sector underscores the critical need for robust verification solutions.

The Stakes Are High: Fraud in the Australian Gaming Industry

Australia's gaming industry is a significant economic contributor, but it also faces considerable challenges, including a rising tide of fraud. According to the Australian Gambling Research Centre, online gambling losses in Australia have surged in recent years, creating a lucrative target for cybercriminals. Identity theft, account takeover and money laundering are among the most prevalent threats facing the industry.

Melissa: More Than Just Verification

Beyond robust fraud prevention, Melissa is committed to enhancing the overall player experience. Our solutions streamline the onboarding process, reducing friction and improving customer satisfaction. By automating data capture and verification, we eliminate manual entry errors, ensuring accurate and up-to-date player and member information.

• Frictionless Onboarding: Our intuitive interface guides players through the verification process, minimizing drop-offs and maximizing conversions.
• Data Accuracy: By automating data capture, we reduce the risk of human error, ensuring accurate and compliant member records.
• Time Savings: Streamlined onboarding frees up staff to focus on building customer relationships and delivering exceptional service.

Why the Gaming Industry is Betting on Melissa

The gaming sector faces unique challenges, from ensuring player safety to complying with stringent regulations. Melissa offers a comprehensive suite of solutions to address these concerns:

• Streamlined Registration: Expedite the player onboarding process with real-time electronic identity verification (eIDV) while significantly reducing fraud attempts.
• Global Reach: Verify identities from around the world with our cross-matching and watchlist screening capabilities.
• Regulatory Compliance: Stay ahead of the curve with our solutions that adhere to AML regulations and other international standards.

AGE provided us with invaluable opportunities to network with industry experts, understand the evolving gaming industry landscape, and demonstrate how Melissa can be a game-changer. We are excited about the potential partnerships and collaborations that will emerge from this 3-day expo. Thank you to everyone who visited our stand and showed interest in Melissa.